We'll help you get more sales by ranking better in Amazon
Optimizing Amazon A+ Content For Vendor Central Sellers
You’re a vendor on Amazon, congrats. This means you’ve caught the attention of Amazon in one way or another and you’re able to generate a media rich listing that will convert at a higher percentage than a regular Seller Central account. The task for new Vendor Central accounts/listings is how to maximize conversions and increase your sales and rankings.
The content section of Vendor Central listings is called “A+ Content”. They provide 12 different mini-templates and are aptly called, “A+ Modules”.
These modules allow sellers to include the following types of content:
- Advanced text options
- Formatting options
Tactics for Increasing Amazon A+ Content conversion rates
Amazon released a generic video trying to explain their
While it doesn’t go into detail, it shows the steps to getting started. More advanced tactics would be needed to optimize the content for sales and conversions.