Is Google losing to Amazon

search-engine-selectionThere was a time when Google was the end-all be-all of the internet. If you were researching, buying, etc, you went to Google. By some estimates, Google had almost 80% of total search market share. Since then, Google’s share has seemingly dropped and there are a few important reasons why.

Google was never the easiest place to shop. It was great for researching but a quick product comparison would be clunky and the ecommerce giant, Amazon had them killed. Google didn’t actually sell anything so it was just a hurdle in the process of purchasing something. As Amazon grew their product offerings and marketed more, they started getting more and more sales/customers. Most of those customers ultimately just went directly to Amazon rather than using Google’s search box.

Comscore detailed in 2015 that search engines were losing traction as they had fewer queries. The reasons for this vary from desktop browser evolution (adblock), to the rise of mobile platforms, to the rise of social media. I also believe that there is a larger cross-over from traditional print and tv ads to online which cuts out the need to search.


The point of this article is to provide insight into the future of search. I believe searches will be made on a variety of platforms that are specific to the user’s needs. If you want to purchase something, you go to Amazon. Want to watch a video, go to Netflix (or Amazon, Hulu, HBOGo). If you want to book a flight, go to All of these sites are working to remove the step of searching on Google/Yahoo/Bing and they’re succeeding.  They’re dropping millions of dollars on ads to mitigate the risk of a finicky search engine algorithm.

comscore-amazon-search-marketingAs a seller of products, I look at Amazon as a growing entity that I need to be successful on. Amazon is doing its best to make the barrier to entry harder for new sellers but there is no other marketplace that attracts as many eyeballs. Optimizing your products for Amazon is a necessity and should be budgeted for right along with any other digital marketing expense.


-Sam is the owner of He is a leading Amazon SEO/PPC consultant and operates a successful ecommerce business. He aims to help small and large businesses succeed on the Amazon marketplace through innovation and hard work. If you’re interested in a free quote or just have a couple of questions, call him directly at 972.955.5038 or fill out our contact form.

Optimizing Amazon A+ Content For Vendor Central Sellers

You’re a vendor on Amazon, congrats. This means you’ve caught the attention of Amazon in one way or another and you’re able to generate a media rich listing that will convert at a higher percentage than a regular Seller Central account. The task for new Vendor Central accounts/listings is how to maximize conversions and increase your sales and rankings.

optimizing Amazon A+ content for Vendor Central
The content section of Vendor Central listings is called “A+ Content”. They provide 12 different mini-templates and are aptly called, “A+ Modules”. These modules allow sellers to include the following types of content:
– Video
– Advanced text options
– Images
– Formatting options

Tactics for Increasing Amazon A+ Content conversion rates

Amazon A+ contentAmazon released a generic video trying to explain their “A+ Marketing Content” here: While it doesn’t go into detail, it shows the steps to getting started. More advanced tactics would be needed to optimize the content for sales and conversions.
For our clients, we test and retest. Split testing your product listing’s content is crucial to finding the maximum conversion rate. Things to test are:
– Ad copy
– Placement of video or image in the content
– Content of image or video
– Price
– Title
– Discounted pricing
– Bullet points
– Much more
Making ad copy compelling is crucial to your conversion rate. There is a sweet-spot for writing too much copy and too little copy. You have to convey your brand and help solve your customer’s problem/needs in as concise of manner as possible. We have some of the best ad-copy writers in the business and our client’s conversion rates back it up.

Amazon Marketing Services Optimization

Amazon PPC optimizationAmazon Marketing Services or AMS, is the PPC (pay per click) advertising platform for Amazon sellers. AMS works similarly to other PPC platforms like Google Adwords which allows sellers to bid on certain keywords and adjust cost per click. Vendor Central sellers actually have a more limited AMS platform than Seller Central sellers. VC doesn’t allow for multiple ad groups and has some limited reporting. We have developed work-arounds which allow us to optimize the AMS campaign and split test ads.
If you are an Amazon Vendor and are looking for help increasing sales and rankings of your products, contact us today at 972.955.5038 and we’ll give you a complimentary product audit and analysis of your competitors.