Amazon is providing free shipping for holiday shopping season

According to a recent CNN article, “Prime members already get free shipping on all eligible orders with no minimum required, but without the holiday promotion, non-Prime shoppers must spend at least $25 to land free shipping.”

Amazon’s boosting sales and traffic to their platform by offering free shipping on all sales over $25 this shopping season. Image rights: localtvwhnt.com

The question for Amazon sellers now becomes, is this a good thing for my business? In our opinion, it’s a great thing to drive more people to Amazon to shop. The more traffic Amazon gets, the better for Amazon sellers. If you’re a company that doesn’t ship via FBA, this is even better for you since it virtually levels the playing field. Seller fulfilled products will see a boost in sales and BSR (Best Sellers Rank) during this “promotion”.

One of the questions we want to consider here is, will Amazon consider implementing this in the future? Our guess is yes, but we believe Amazon will want to provide more value to Prime members before providing the $25+ free shipping offer to all products.

The interesting angle with the FBA and seller fulfilled user base is the huge amount of Chinese sellers. This offer might be a way to aid them during the tumultuous trade war. Our opinion is Amazon and Walmart are the real liaison between the U.S. and China. Boosting Chinese seller sales will be a peace offering and a way to keep them selling on Amazon.com.

Original article: https://www.cnn.com/2018/11/04/business/amazon-holiday-shopping-prime/index.html

 

 

Related Posts

WordCamp Seattle

October 23, 2019

October 23, 2019

Hey WordCamp Seattle! Thanks for attending my session, SEO Is Evolving Away From Google. I hope you found the information valuable. You can download my slide deck below and if you have any questions, don't hesitate to email me

SEO

Amazon Optimization Consultant

May 6, 2013

May 6, 2013

People who sell goods on Amazon oftentimes find themselves wondering how to make their product stand out. This is because an increasing number of products are being sold on Amazon every year, making the competition and clutter also increased.

SEO

Rank Better in Amazon

May 6, 2013

May 6, 2013 1

There is a common misconception among Internet users that getting started with Amazon is a daunting task. The truth is that getting a high ranking for a particular product is much easier in Amazon than getting a good ranking

SEO

Increase Amazon Sales

May 6, 2013

May 6, 2013

Amazon is considered by many to be the leader when it comes to online bookselling. Aside from this, Amazon is also a well-known company that is very proud of its capabilities in meeting the needs of its customers. One

SEO

Is Google losing to Amazon

June 23, 2016

June 23, 2016

There was a time when Google was the end-all be-all of the internet. If you were researching, buying, etc, you went to Google. By some estimates, Google had almost 80% of total search market share. Since then, Google's share

Why Amazon’s ads will overtake Facebook & Google Ads

November 11, 2018

November 11, 2018

According to recent quarterly filings from Amazon, revenue from advertising is growing like crazy. The reason why may seem obvious but there are a few underlying micro-economic reasons why Amazon's advertising revenue will grow to outpace that of Facebook

SEO

Check Out Sam on the Ecommerce9 Podcast

April 13, 2017

April 13, 2017

We discussed all kinds of Amazon related topics. There is lots of good information regarding starting on Amazon, marketing and PPC, as well as general digital marketing.

SEO

Optimizing Amazon A+ Content For Vendor Central Sellers

June 29, 2016

June 29, 2016 1

You're a vendor on Amazon, congrats. This means you've caught the attention of Amazon in one way or another and you're able to generate a media rich listing that will convert at a higher percentage than a regular Seller

SEO

Benefits and Risks of Using a Launch Service to Increase Sales & Reviews

April 22, 2016

April 22, 2016 2

Launch services have been extremely popular over the last two years and for good reason, they work. If you have used a launch service or are considering using a launch service to help boost sales and reviews of your

Comments
Leave a Reply

Your email address will not be published. Required fields are marked *