Feedback Five Review – Request Review Feature in Amazon

Augustas Kligys :

Welcome back to Demo Mondays. Demo Mondays is video series where I invite different Amazon software creators, and I ask them to present their product just like this on the screen. And today my guest is Feedback Five. Feedback Five is presented by Louis Mizelle. Hello, Louis.

Louis Mizzell:

Hey Augustus. Great to speak with you today.

Augustas Kligys :

Yeah, it’s nice. We did with you a video, the same kind of demo about two years ago, and today it’s a refreshed view of feedback five, but before we go into the demo, could you please tell us what is your software about and how does it help Amazon sellers?

Louis Mizzell:

Sure. So feedback five is reputation management software for Amazon sellers. We’ve actually been doing this since 2009, kind of the first solution like this in this space. And specifically what we do is we make it easy for sellers to automate feedback and review requests, to get more feedbacks and reviews, and also help them proactively monitor those feedback and reviews. So, you know, if you’re a seller that, that needs more feedbacks, more reviews, you need to stay on top of your reputation on Amazon and also if you need to do that while maintaining compliance with all of Amazon policy, then feedback five is going to give you a lot of value.

Augustas Kligys :

Perfect. And can you tell us what kind of Amazon sellers are using mostly or what is the best fit?

Louis Mizzell:

Yeah, as you know getting more reviews, getting more feedbacks that is a universal need across all seller types. Our features and our plan levels they scale really well from, from the smallest Amazon sellers, all the way up to supporting some of the largest sellers on Amazon and global brands. You know we’ve seen that brands really do have a lot of success with our software, especially those that are, that are moving over new products on to Amazon, or are kind of just starting their business on Amazon. You know, these are new listings. You need to get that critical mass of reviews to start showing up in search results and getting sales. So we really meet that user case really well. And also the same for resellers. You know, you need a good seller feedback rating in order to win the buy box. And so to establish your seller rating and also to maintain your seller rating we provide a lot of value there. We even provide value for brands that are there even just on vendor central. A lot of our customers like to solely use us for the product review monitoring features. So depending on your needs, we’ve got features that will give you value.

Augustas Kligys :

Sounds good. And then finally, before we go into demo, can you tell us what kind of marketplaces are you covering in which countries?

Louis Mizzell:

Yeah, so feedback five is currently live in 15 marketplaces. We just recently launched in Netherlands, Brazil, United Arab Emirates, Turkey and Singapore. So that’s all four of the North American marketplaces, nine of the marketplaces in Amazon’s Europe region, and two of the marketplaces in Amazon’s Far East region. So, you know, if you have a global Amazon business and you’re in multiple marketplaces, we can definitely meet your needs.

Augustas Kligys :

Great. So you are probably the oldest, this type of tool, and you are, I can imagine you are the most spread tool among the similar softwares available. So let’s jump into the demo of Feedback Five, and let’s see how to use your software

Louis Mizzell:

Today, what I’m going to do is just kind of go over in high level, the different features and sections of the tool. And then I’m going to kind of dive in and highlight a couple of the new features that we’re excited about. So currently you’re here on the dashboard and you can see that, you know, you get a nice overview of everything that you want to stay on top of as a seller monitoring your reputation. So your recent feedbacks, product reviews, orders, emails, and sales. So a nice overview of everything, all of the activity that’s been going on in your account. The next section is emails. And so this is where sellers go to automate feedback and review requests. And I’m going to jump into some more detail later, but I’ll just give a quick overview. The campaign section is what you do to determine when these requests go out and for exactly which orders and products. Templates is where you go to determine the actual content of the message. The scheduling page is going to show you all your orders and let you know exactly when the requests go out for each order. And the exclusion page is where you go to set up certain rules to exclude certain order types from the requests. The orders page, and this is a little bit of a newer feature that I want to also cover in more detail. This is where you go to get key sales metrics for your business very quick at a glance way to view key metrics on your business to stay on top of everything that’s going on with sales orders, refunds, and that sort of thing. The feedback section is going to have all of your feedbacks from the last 90 days and helps you search filter and export that data. Product reviews, this is where you go to set up product review monitoring. So if you want to follow certain Asians and get notified of those reviews and see all of those reviews for the last 90 days this is where you go to get a good analysis and, and read out of all your product reviews. The alerts page you can set up either email or text notifications for product reviews or seller feedbacks. And one of the things that we just recently added is the ability to get alerts for positive product reviews or positive feedback. So if you want to get alerts on all of your feedbacks and reviews, just negatives, just positives and if you want to do it for text or email, you can configure all of that there. The store settings page. This is where you go to manage your connection with Amazon, so that we can get all of this data for you and also where you go to set up users. So all of our paid plans, you can have unlimited users. So you go there to, to add new users and manage whether or not you want those new users to receive alerts and that sort of thing. 

And finally, the help center. I want to actually talk about this. This is almost a feature in and of itself. We have just a huge and amazing customer success team at Feedback Five. And these guys are not only experts in the software. They’re also experts in Amazon. They’re talking to Amazon sellers every day. They understand Amazon compliance. So I’ll just kinda jump real quickly into our help center, give you a quick overview of that, because I do think it’s really important. So you see here, we just have tons of content on getting started frequently asked questions. We have a whole section here on, on Amazon policy and all of the different email features. So lots of different content and if that is not answering your question, you know, we have this quick chat area. So if you’re in business hours of the United States, East Coast 9-5, Monday through Friday, throw a throw a chat in there, and our team will get back to you almost immediately. Any time outside of business hours that you want to contact us, you can just click here, describe your issue and we’ll be back to you within a business day. So anyway, just wanted to highlight that a lot of our customers, you know, they highlight that as one of the best features of our tool. We’ve also got all of this content in Chinese and we’re kind of continuing to build out the international aspect of this and supporting different languages. Cause we, we know that our customers are global and have different language needs. So just wanted to kinda touch on that. So that was the kind of quick whirlwind view of Feedback Five. I want to kind of jump into the Campaigns page to talk about a new feature that that we’re excited about. So if you’ve been familiar with Feedback Five, you know, we’ve always had two default templates, the seller feedback request and the product review requests and these campaigns and templates are sending requests to buyers through the buyer seller messaging system. 

So one thing that we’re really excited to share is this third default campaign and template. And this is sending requests through an entirely different system. This is sending a request directly from Amazon to your buyer. I’m sure a lot of folks are familiar with the request to review button. So this is using the exact same messaging system. This is the exact same thing as clicking that request to review button, but it’s doing it in an automated way. So if you sign up, once you get your orders all connected and you’re importing orders into Feedback Five, all you have to do is just a single click activate this campaign and feedback five will start submitting these official Amazon requests to your buyers. So this is super powerful. You know the request to review button is awesome. We’re super excited that Amazon gave that option to buyers, but the trouble is you have to go to Seller Central, you have to go to the Manage Orders page and go down each and every one of your individual orders click into that and then click that button. So, if you’re getting a hundred, maybe thousands of orders, that’s just not scalable for your business. So this is a great way to leverage that, but to do it in an automated way. So you don’t have to, you don’t have to think about it, just set it up once and you’re done.

I want to talk about the message itself that Amazon is sending out. This is what it looks like. So it includes both a seller feedback request and a product review request. It’s going to have your store name, it’s going to have a picture of the image and these star call to actions. So as soon as the buyer touches one of those star ratings, it’s going to take them to that page with that rating submitted. So this is a great message that Amazon is sending out. I do want to touch on some of the benefits. One is Amazon, they have all the data on buyers and so buyers can set their preferred language when they’re shopping on Amazon. Amazon knows that preferred language, and they’re going to send this message out in the preferred language of the buyer. Amazon also, has all the data on the buyers, open rates, click rates, whether they’re submitting reviews and feedbacks. Amazon cares a lot about getting more reviews. So they’re optimizing these messages for those conversion rates. So, you know, this lifts a lot off of your shoulders as a seller, you no longer have to worry about, am I sending the most optimal message is my subject line good? Is my call to action great? All you have to do is just activate this campaign, have these Amazon requests go out and you know, that you’re going to be sending a very optimized message. And the third and really great benefit is that since Amazon is sending this message, you know, that these are going to be 100% compliant with their policies. I’m sure that some sellers out there have heard of these seller messaging restrictions, Amazon’s gotten a little more stringent on enforcing the seller communication policies. 

So, if that’s something that concerns you at all use this template and you no longer have to worry about whether or not your messaging is compliant with Amazon. And so, you know, this is the default campaign. I do want to touch on the fact that with Feedback Five, you have options, to really configure this request in a lot of different ways. Even though you don’t have control on the message, you’ve now allowed Amazon to completely control the message. You can control when that message goes out and you can also control for what orders it goes out. So Amazon allows you to send these requests anywhere from 5 to 30 days after the delivery date. So you can determine exactly what day you want it to go out. And also what hour of the day you want to go out with Feedback Five and also you can determine for which order. So maybe there’s certain products that you want to exclude from that maybe you don’t want to ask for reviews for certain products, so you can set all that up and you can even have different timing for different products. 

And there’s one product where you want to give the buyer a little time, send that out maybe 25 days after delivery date, and then there’s other products you want to send that out immediately. So you can, you can still configure these campaigns, in a lot of different ways and set it up so that it’s optimized for your business. And you can also, maybe there’s certain products where you still want to send a branded message. You know, we have plenty of our customers that are still sending these buyers, seller messaging requests and having a lot of success. So certainly continue to use those. If that’s working for you or maybe kind of mix and match, maybe there’s certain products where you want to send some instructions or you want to send a branded message with certain products and then the rest of your products, you want to send out that Amazon request. So that’s all possible with Feedback Five and it’s been something that our sellers have had a lot of success with. 

The next feature I want to touch on is, is these orders pages. And so I’ll, I’ll click in and you’ll see, as soon as the page loads, tons of different sales key metrics at a glance. So what we’re looking at now is in the last seven days, our total orders, the percent increase from the previous seven day period sales units and sales per order. You also see a nice line graph of your orders, comparing the last seven days to the previous seven day period. And I can bump that up to see up to 150 day view of my orders. I can change that metric to sales and the graph is going to update. So just at a click, I’m able to view all these different metrics. And we also kind of summarize what’s going on with these metrics here below. So for sales, I can see, okay, over the last 30 days, what’s my average day looks like around 29,000. What was yesterday? Yesterday was a good day. It was at 36, over the last 30 days, what was my best day? That was July 19th, that’s at 49,000. And what was my worst day, that was August 4th, at 18,000. So a really great summary of your sales. You can also see this in table form. And we provide lots of different metrics like refunds, repeat buyers, multiunit orders. This can be downloaded, in a CSV. So very powerful sales statistics at your fingertips and also by product. So we’re going to immediately sort all of your products in terms of highest selling. So you can quickly see in the last 30 days, what are my top selling orders, and then you can filter and look at the line graph just for that SKU and see, okay, what does it look like for the sales of this SKU over the last 90 days? So super powerful, mind, you know, just want to kind of touch on some of the insights. Maybe you’re looking at your product line and you’re thinking, okay, do I need to change anything with my listings? Do I need to maybe drop some SKUs, so you could look at over the last, I’ll go to 30 days, what does refunds look like? 

Okay. So I’m looking at my refund rates for orders from the last 30 days. And when I’m scrolling through, I see these wireless Bluetooth speakers, three of the last four orders have been refunded. So, that’s clueing me into something that maybe I should drop this. This is not really working here. So you can, you can actually click in and go from the order view down to this specific order data. So I’m looking at those exact four orders. I’m seeing that three of those were refunded. If I click in this will take me directly to that order in seller central. So I can immediately go in and take action and see what’s going on with my business. 

And so those are kind of two of the newer features that I wanted to highlight today Augustus. And one thing that I want to stress to everyone that’s watching, if there was something that you were hoping that I would go into, you’re hoping to learn more about, please reach out to us, contact our customer success team, and they will set up an account review and they will go over everything, explain anything that you’re unsure about, make sure that everything with your account is completely optimized and also make sure that everything you’re doing is 100% compliant with Amazon. If you’re not yet a customer, I would also encourage you just to sign up. We have a great free trial period, and actually, we have a promotion for Demo Mondays. 30 day free trial, give you plenty of time to try everything out, and make sure you’ve got everything set up. So just encourage everyone to give it a try if there’s something that, you want to kind of look at it a little more.

Augustas Kligys :

All right. Thank you very much. It’s nice to see how Feedback Five really revamped all the design and user interface. Everything is clear and in big numbers. But I would like to know if you’re planning anything to release new features for the Amazon sellers in the next few months.

Louis Mizzell:

Yeah, absolutely. So I’m fortunate to work with an amazing team of developers on Feedback Five and every day we’re working to update and enhance the tool. One of the things that we’re we’re currently focused on right now is just providing better analytics in the tool, especially around these new official Amazon requests. When I talk to sellers that are using this feature, that’s one of the biggest pieces of feedback is they don’t quite get the visibility into these messages that they had with buyer seller messaging requests. They aren’t able to see open rates. That’s simply because Amazon is sending these messages and Feedback Five, can’t see whether these messages are being open. So they’re not getting open rates. They’re not getting replies to the message. So the feeling for them is just, they have a lack of visibility there. We know that these requests are working and I want to kind of share something in a little bit, but the point is to make sure that the tool is showing that to sellers as well. 

So we currently have good email analytics and we have good product review analytics, and we have good order analytics. But you start to see really great insights when you combine all of that, so that you see your reviews and your requests and your orders all together. And you can kind of put together the piece of the puzzle that, okay, these requests are bringing in more reviews and these are bringing in more sales. So yeah, that’s a new set of features that we’re really excited to start rolling out. And yeah, I just want to share this visual real quick about just the effectiveness of these reviews. That’s something that sellers have asked and internally at ecomengine folks you’ve said are these working? And so I pulled a random sampling of about 1200 sellers and I looked at it and these are sellers that have recently within the past couple of months started using, these new Amazon requests to review messages. 

And I looked at all of the reviews that they’d been getting and kinda oriented them on the graph in terms of days before and after Feedback Five activation. So before they activated the campaign to send these requests, then after, so you can see prior to activating the campaign, they’re getting a nice, steady average of reviews. But as soon as soon as the campaign is activated, see this enormous spike in the reviews on day one, and it dropped down a little bit, but it leveled off at a rate that steadily higher than before. So these are absolutely bringing in reviews. The reason there’s that spike on day one is because, you can only send these requests for orders between 5 and 30 days after delivery date. And so if you haven’t been sending these requests, you have a large amount of orders that have built up that are eligible for request. So typically what will happen is you’ll activate the campaign and on day one, a lot of requests will go out and then as your campaign kicks in and orders start rolling in you kind of level off at a steady pace of requests. So what we’re seeing is an average of a 41% increase in product reviews, which is just amazing. You know, this is a great effective email message from Amazon and really everyone should be sending these requests. So this is something that I want to highlight because if you’re an Amazon seller, maybe you don’t have time to monitor all your reviews and do this analysis and see whether or not it’s working. So it might not be apparent to you that these requests that are going out are really making a difference, but I promise they are. And that’s what we want to do inside Feedback Five is just make it a little more obvious to the sellers that this is actually working.

Augustas Kligys :

Great. And also, could you please give us an overview of Feedback Fives pricing, just to get an impression of how pricing is affected by different marketplaces and by different number of emails sent.

Louis Mizzell:

We are covering 15 marketplaces and our plans do allow for an individual account to cover multiple marketplaces. Our Pro Plan includes two marketplaces. Our Enterprise Plans include five marketplaces and our free plans include just one marketplace. But if you want to add additional marketplaces, it’s just $10 a month. So I’ll go over our plans real quickly. They’re oriented by monthly emails and our most popular plan is the Pro Plan. So for $29.99 a month, you get 1500 emails. As I mentioned, you can follow two marketplaces and you get up to five free ASINs for review tracking. We do have a free plan, that’s going to give you 50 emails a month, one marketplace, and two free ASINs for review tracking. Our enterprise plans go all the way up to a million emails a month and include 10 free ASINs for review. So lots of different plans to kind of cover all different seller types. Then we also provide separate product review monitoring plans. So if you have the pro plan, maybe those five free ASINs, aren’t quite enough to follow everything in your catalog. So you can follow 5o ASINs for only $10 a month. And it goes up from there.

Augustas Kligys :

Thank you very much. And final question. Do you have any offer for Demo Mondays viewers today?

Louis Mizzell:

Yeah, absolutely. So we have a link that Demo Mondays users can follow to get a 30 day free trial. So normally our trial period is 14 days but your users can get a 30 day trial period. That should be plenty of time to give our tool a try and see all the different features. I would encourage users to sign up. And when you sign up, please don’t hesitate to reach out to our customer success team, schedule an account review. You know, they’re a great resource for you as you’re just getting started to make sure that everything is set up and that you’re doing everything to optimize your Amazon business.

Augustas Kligys :

I left one, there is a personal interaction with a software tool. It’s not only just, you’re talking to robots or artificial machines. Thank you very much, Louis. Yeah, it was great to have you here. It was nice to see the updated Feedback Five and thank you very much and good luck in your business. Bye bye.

Louis Mizzell:

Absolutely. Thanks so much, Augustus, better pleasure.

AMZScout Amazon Tool Review

Table of Contents
AMZScout Tools Review
The AMZScout ProExtension
AMZScout Keyword Research Tools
AMZScout Keyword Tracker
FBA Calculator
AMZScout QuickView
– Amazon Sales Estimator

AMZScout tools review: How truly useful is one of the top Amazon seller software tools?

AMZScout has been around for four years,and in that time they have managed to establish themselves as one of the top software companies in the Amazon seller game. Today we are going to be taking a look at their tools and consider how useful they truly are and what they can offer to an Amazon seller. 

The AMZScout ProExtension

This is their main piece of software, the one they are most well known for, and for good reason. With the Extension, you can open up any search on Amazon, turn it on and access information about the products that are on the page. The information is abundant and it shows you everything you could possibly want to know about the product. The great thing about this is that you can fully customize which information columns show up using filters. For example, you can exclude sponsored products, only view products in certain price ranges, or select FBA only products. You can also click on any of the blue columns by row and see graphs for sales, BSR and Price history for each and every one of the results. There are also a number of special features:

  1. Product scores – The product scores are scores that range from 1 to 10. When you click on the score, you will see a short summary explaining it and giving you some insight into how difficult it would be to replicate the success of a product.
  1. Niche score – Much like the individual product score, it ranges from 1 to 10. This score is based on the promise of the specific niche that is searched for. There is also an available breakdown  that is much more detailed than the product score. 
  1. Saturation score – This is the last type of scoring featured in this tool. This score shows how many other users of the tool have found the particular search that you are looking at. This is actually a common concern with new sellers. 
  1. Additional features – There are also a handful of features that simply make the process of finding and evaluating product ideas more convenient and efficient. There is a “trends button” that shows you the Google trends related to the search that you are looking at. You can also get a list of keywords that are most prominently present in any niche you are interested in. Users can also go to Alibaba with only a couple of clicks to see the manufacturing product prices for any type of product.

Overall, this is a great tool for product research. The number of columns could be a bit overwhelming, especially if you are a beginner. Also, you don’t really need every column of information even if you are an advanced seller. This is why it’s important to customize the tool and use filters. 

AMZScout Product Database

This is another tool made for product research. However, the search happens in an entirely different way from the Extension. When you open the tool, there are a number of criteria to apply. Then you simply type in the search terms and you will be greeted with a list of products that meet those criteria, and that are currently selling on Amazon. 

The available filters cover every possible parameter  when searching for a product. The most important considerations are the number of reviews, the sales and the price range. Select  those criteria, and pick a department, and you will receive a list of viable products. There will be several columns of data, giving you the details of the products. 

This is a really simple and effective tool that skips a lot of steps and gets straight to the point. The only downside is the lack of context for the product and the selling environment. Since this is information that the Extension provides, it makes sense for the two tools to be used together. 

AMZScout Keyword Research tools 

AMZScout actually has 2 tools specifically for keyword research: the AMZScout Keyword Search and the AMZScout Reverse ASIN lookup. The interface for both is very similar.  There is a search bar, and the search results are keywords that are arranged in ascending order by estimated monthly searches. The main difference is that the Reverse ASIN lookup is searched by product ASIN, meaning that you receive results that represent the keywords that any ASIN on Amazon is indexed on. The Keyword search is searched by keywords and the results that you receive are all keywords that contain the keyword that you put into the search bar. Between the two, you can be confident that you have a full list of all of the keywords you could possibly need for your SEO and PPC. 

AMZScout Keyword Tracker

One of their newest additions, this is a tool that is meant for active sellers. This tool allows you to track your product ranking, or any other product ranking, with up to 10 crucial keywords. This is great for evaluating how effective your PPC is and having a better idea of where is the best place to invest your PPC funds. The software updates every 24 hours and gives you other data as well, such as your BSR rating and number of reviews. 

This tool is clearly useful, however, the 10 keyword limit is not ideal. It’s true that 10 keywords might be enough to cover the most important short tailed keywords you’re after, but  more could be better. 

The FBA Calculator

This is a calculator made specifically for Amazon. You can run it on any product page and it will provide all of the numbers for the product. It estimates manufacturing and shipping costs, fees, weight, size, monthly sales, and more. You can also input your own information if you get an exact quote from a  supplier. 

The AMZSCout QuickView

Another option is Quick view, which is a tool that sort of merges itself with your Chrome browser once you access Amazon. It basically frames every product in a set of search results with additional information related to each of the results. This a more simple tool for product research that makes evaluating any product potential instantaneous and makes it easy to spot products that you should invest more time in researching. 

The Amazon Sales Estimator

Estimate Amazon sales  quickly and easily by entering the Country, Category and Sales Rank. The Sales Estimator provides sales numbers based on BSR for products that are on Amazon. You can use it for free to calculate the monthly sales of any item.

The Pros and Cons of the AMZScout tools 

The Pros 

  • Very reasonably priced –  Especially if you use the bundle deal they have at the moment. 
  • Easy to use and understand- The Extension is a bit more complex, but it’s meant to be a highly advanced tool for product research. 
  • Abundant sources of data – The AMZScout tools squeeze every bit of information that can possibly be gathered and present it to you in a very understandable way.

The Cons

  • Mostly for beginners – These tools are aimed at beginners or sellers who might be in a constant process of searching for new products. It’s not that a veteran seller cannot make use of what the tools offer, however, the tools are  specifically aimed at veteran sellers. 
  • Product launching features – The tools are amazing at helping you to generate product ideas. Also, the additional materials that AMZScout offers for their users can help with many aspects of sourcing and bringing a product to market. However, there aren’t resources in the tools or in the materials that help you to get a product established and moving up in the ranks. 

In conclusion, the tools are great, but if you are an advanced seller they might not cater to every need that you have. When it comes to beginners,this is probably the best deal available. 

ManageByStats Review 2021 – Amazon Marketing Tool

A great feature used for Amazon sellers is ManageByStats. Personally, I believe this to be the Google Analytics of Amazon. We can get data regarding our business that can help us increase sales and is essential for a successful business.

What is ManageByStats?

This seller tool includes a range of features, but its central goal is to collect data about your Amazon sales. This data gets compiled into a report that helps you analyze your performance and figure out what is or is not working.

ManageByStats includes numerous features that can help you shape your business. First, you get a customizable dashboard that can provide you with statistics from different time periods. It will also notify users when they are running low on stock and gives insight into your profit.


The profit insight goes even more in-depth than just a number. Users have access to a profit calculator that breaks down all of the costs of being an Amazon seller. These costs range from sales tax to Amazon fees. The tool makes sure you know what you  have to pay and where the money is going.

Sellers can also view other insights regarding their business; you have access to statistics about marketing efforts and sales. Sellers can see what is popular with our consumers and what is not. All of this data is represented in graphs, making it visually appealing when trying to analyze the business.

Another prominent feature in ManageByStats is the access to databases that give reports on customer’s transactions. Sellers can look into what people want and where these products are going—allowing you to find where your target audience is and what they prefer to purchase. Sellers can learn more about their business by looking at these reports.

My favorite part of ManageByStats is the restocking forecast. This makes sure users never run out of products. Sellers will always be on top of sales and ready to provide for customers. This alert makes sure sellers know what they are running low on before having a chance to run out.

Another cool tool offered is Catapult. This gives feedback on how to increase growth. The input includes keyword scout, which lets sellers know what keywords their competitors are ranking for. The distiller feature narrows down numerous keywords into targeted words. Lastly, you have the wordsmith feature, which finds the best words to utilize for SEO.


Many tools can be quite pricey, but ManageByStats is reasonable and worth every penny. Prospective users get the option of a free 14-day trial, and the best part is, there is no credit card required. Meaning, you do not have to cancel the subscription before being automatically charged- which saves everyone a headache. 

After the trial, you can purchase the starter plan of $19.97 per month and includes benefits such as a product finder tool, keyword scout, keyword distiller, wordsmith, keyword tracking for 25 words, and free finder chrome extension.

The most popular package is the professional package that prices at $59.97 per month. The benefits include everything from the starter package plus profit dashboard, follow-up email autoresponder, customer database, transaction database, and numerous other benefits.

Additional Opinions

Now, you do not just have to take my word for the usefulness of this tool. Many users highlight ManageByStats functionally and accuracy in data. The data is easy to digest and helpful for the consumers. Sellers explain that ManageByStats replaces many tools because of how wide-spread the benefits of ManageByStats are. 

Final Thoughts

I believe ManageByStats is a useful tool for monitoring your business and for finding helpful insights. The price is reasonable for the added benefits provided by the tool. As a whole, ManageByStats can change the productivity of your small business.

Lastly, I love how a credit card isn’t required for using the free 14-day trial. It shows that the owners want you to actually love the tool rather than forcing you to purchase a month because you forgot to set the alarm.

A great feature used for Amazon sellers is ManageByStats. Personally, I believe this to be the Google Analytics of Amazon. We can get data regarding our business that can help us increase sales and is essential for a successful business.

Create the BEST Amazon Listing with Sam Page from Amazon SEO Experts

Dustin Kane: Hello everyone and welcome to episode 23 of Two Amazon sellers and a microphone. Today, Chris and I have a very special guest Sam page from Amazon SEO Experts is on with us, Sam. What’s happening?

Sam Page: Hey guys. Thanks for having me on. 

Dustin Kane: Oh, thanks for coming on. I was excited. I posted this one of the, I don’t know which episode. It was posted on a recent episode on LinkedIn and you jumped right on and was nice. He commented and asked if we wanted you to come on the show. Of course, we’d love to have you on the show. Plus, I found out that you’re a tennis guy like me, so that was exciting to be able to talk tennis too. But, like I said, thanks so much for coming on. I’m excited because being able to talk today about SEO on Amazon listings. It’s so important for sellers and I think this is great. It’s great topic because for Kris and I it would be helpful for us too.

Kris Gramlich: Yeah, I’m excited about this. We’ve got some questions we’ve got here and we’re just going to go down this list here and just learn a little bit about creating a good listing. What it takes, how you rank better. Just getting the nuts and bolts on when you set up a listing of what you should and shouldn’t do. So, I’m looking forward to this one. 

Dustin Kane: Oh yeah. Before we crank up though. Why don’t you give us a little bit of your background, tell us about you and all the stuff you got going on. You’re a busy man.

Sam Page: Yeah, super busy. Maybe too busy, but I’d rather be busy than bored. But yeah, to take a step back a little bit about me, I’ve been doing just SEO in general, since about 2002, 2003. When I was in college, I bought an online casino. Yeah. So, I bought that. Back then, you could gamble online. You could play poker online. There’s a poker boom back then. You could deposit with credit cards and instead of going to classes like a good college student. I deposited money and I was I was lucky. I think I was more lucky than good. I made out with some money and more money than I should have had in college. For sure, I said, okay, I can see myself blowing this money. So, I ended up buying this online casino. It was was the name of it and, it was funny because I had no idea what I was doing. I just wanted to know I wanted to do something. This is something I knew decently well, as far as like the subject matter. Marketing a website or running a business at all I had no experience with. But I jumped into it and we started getting some good players like, actually we had sports betting too, and it was about around the time of the world cup. It really boosted the bottom line of the website. I saw on the horizon that they were going to start banning credit card deposits in the US so I ended up selling that. Then with the money I made on that, I wish I could say I made a smart decision, but I ended up just blowing it all partying. Especially on the trip to Los Angeles at 22 years old or whatever. I think maybe in some ways it was a really expensive, but valuable lesson to learn at that age. I never blew money again after that. So yeah, and from there though, I learned the basics of SEO. Back then there weren’t many resources, so there’s a lot of trial and error. From there, I started working at an agency and learning as much as I could, trying to get my feet wet, learn PVC or SEO content. Basically, anything that the agency was offering, I was jumping into and over the next few years, I pursued that path. Around 2007, 2008. I started dabbling on Amazon and I created a couple e-books and I published one eBook it was like, how to buy and sell cars for profit. It was something I had tried in the past, on my own. I was successful at doing that and so it was like a side hustle type of thing. I put it out as an eBook and actually tried to rank it, get some sales to it, run deals and it was really successful. I was a lot different back there on him back then on Amazon than it is. Now, of course you can get a review by having friends and family or review it or some other, maybe less scrupulous ways of getting reviews too. But anyway, I figured out how to do well on Amazon and spice. Basically, created a business of, like we were churning out. So, I had two employees that we were churning out eBooks. So, like I would just feed them topics. They would create the eBook list it, sell it. When we had, I think like 300 eBooks published at one point. So yeah, and then from then, I said, this is good. Let’s try it with real products. So, I started selling my own products. I sourced from China, I had connection there. Yeah, so I just private labeling before, this is really good niche. and Amazon is obviously the one that’s the most successful for me. eBay was there, but it was nothing like Amazon was back 12 years ago. Yeah, it was really successful with two products. I ended up selling those two products to, competitors. In that meantime, after that, I actually had a lot of people reach out to me and say, can you help me with my product? And kind of word got out that I was good with Amazon marketing. I said, yeah, sure and I saw that there was a big need for that. So, I created the website, Amazon SEO, and started making a more formal agency.

Over the first few years, we grew really rapidly because there was no one else doing it. Honestly, if you searched in like Amazon SEO company or SEO service, there was no other website there. So, we had first mover advantage and got a lot of really good clients. We grew too quickly because it’s not a scalable thing. Amazon as an SEO practices is like a lot like Google in some ways where it’s like, you need a custom approach for each product. It’s a very time-intensive tasks. So, we struggled with really competitive clients and we’re really successful with easy clients. But I couldn’t wrestle that idea at night of having clients that weren’t successful. So, we ended up scaling back and now, we take on clients that we have the bandwidth for. It could be a big client, we want to make sure that we can give that client the right amount of attention to make sure that they’re successful. But yeah, that’s where we land today. So, it’s smaller there’s only five of us. We all work remote and we all focus really intensely on our clients and make sure that they get the results that we want, the expectations that we’re setting for them. Yeah. I know it’s a long story, but I don’t know how to tell it any more succinctly than that. 

Dustin Kane: That’s cool. It sounds like you’ve got tons of experience, you been in the Amazon space a really long time. Chris and I both started around 2013. We thought we were jumping in early then and you were in way before. 

Sam Page: It’s funny to see. There were some people that crossed over too, I remember, there’s like an Amazon company that the guys that run it now, it’s one that most people have heard of. It’s based here in Austin where I’m at and those guys where these guys were selling courses on how to rank on Google. Then one day, they switched over on how to rank on Amazon. And that was their course and they built a whole business out of that. But it’s funny to see how things progressed over the years.

Dustin Kane: It is. I’d love to just pick your brain now about creating really good listings and you know what SEO looks like on Amazon, how important it is and, mistakes that you see made. We’ll go through a lot. Cause I think there’s so much value here for people tuning in that would love to take you through it. So right now, when you’re starting from scratch on a listing of it, what are the steps that you take to create a listing?

Sam Page: Yeah. absolutely. The first thing you want to do is keyword research, comprehensive keyword research is the bedrock of a successful listing. So, if you don’t know what keywords you’re targeting, you’re going to just be, throwing stuff at a wall and you don’t want to be doing that. You want to cut down on that learning curve as much as possible. So yeah, I spend a lot of time on keyword research. Then from there, building the listing looks a lot like what the most successful competitors in your niche are doing. If your competitors are filling out everything, then you should fill out everything. If they’re going long or short on things, you should follow that too. I find that, you can do the bare minimum sometimes and still be successful, but it’s in spite of that. It’s better. If Amazon’s offering it, you should probably take advantage of it. It’s the rule of thumb that I say. Yeah, I think that’s where things would start, but make sure that you’re following and focusing on the keywords, your strategy is based on the keywords that you’ve found to be the most valuable for you. If you’re in a super competitive niche, let me point this out too. I think it’s important that if you’re in a super competitive niche. Let’s say your focus keyword is, it’s something like cell phone covers. You’re not going to be able to compete and sell against cell phone covers as a keyword when you starting, if you’re brand new, just forget it. You’re going to want to go super niche and find a keyword that you’re targeting that you can actually compete with. So, something yeah, the volume is going to be a low, but start off with something that’s attainable rather than something that’s just ultimately unattainable. There are some companies that are starting from scratch and they have a million dollars in budget or more per month allocated to tackle those keywords. That’s a different story. Most companies, most products don’t have that, but yeah, find the keywords that are a little bit easier to tackle first.

Dustin Kane: So, when you’re launching a new product, you’re really laser-focused on trying to just rank for one or two keywords and you’re utilizing everything for that early on. You put it as PPC, your title, the whole bit is focused on gearing it towards that specific keyword? 

Sam Page: Yeah, I would say so. And then of course, some of those keywords have variations, but, yeah, I would say it’s focused really closely on a few keywords. Yeah and then everything that even the PPC campaigns afterwards, focus on those keywords. 

Kris Gramlich: And so, when you create the listing, you’re doing the keyword research, what do you start with first? Are you going to the bullets first and getting those figured out? Are you going straight to the title and focusing there first or description? What’s that process look like? 

Sam Page: Yeah, I think the first step I take is looking at the competitor titles that usually they’re going to have that keyword in their keyword variations that are the most important in the titles. You can dive further into, I usually use also, I use some keyword research tools on Amazon too, and that kind of cuts down on some of the time I spend doing it. But yeah, also you can look and see what the title of reviews looks like. You can mine reviews on those competitor products for keyword research ideas.

Dustin Kane: So, when you’re just looking around at people that are coming on as clients, or work in the space, what are some common mistakes that you see sellers making with their listings? 

Sam Page: Broadly, yeah, let’s not get too specific. I think broadly is the image carousel or usually the A-plus content. Those are really hard to do well and that’s the one I see probably done with the worst skimping on quality image content or video content. It’s easy to put a video in the carousel now, and we should do it. But a lot of companies, they’re more focused on hurrying up and getting the product listed on Amazon. Then they cut corners when it comes to the content, like the image content. That’s a huge red flag to me. It’s not a red flag. It’s just something you shouldn’t do. That’s the big mistake. 

Kris Gramlich: Yeah, we see that a lot too. When we work with sellers is, they only have one or two images and it’s you need to get some more images for that listing because when somebody comes through listing, they’re not going to convert if you only have a few images. So that seems like a lot of people miss out on that. 

Sam Page: A lot of sentiment is driven from that image too. What’s the quality of the product? If people feel like they’re getting a high-quality product. They’re going to review it better too. They’re going to be happier customers.

Dustin Kane: Absolutely. I got a question for you. Have you seen it, is it possible right now to rank a product with just the way you write your listings, your tiles, without using PPC in Amazon right now? Or does the listing all that just help you rank better when you run ad?

Sam Page: Yeah. If you have zero competition, you could probably rank it. If you have a totally novel product, yeah, you could probably rank it. Or if you have one competitor who is just absolutely terrible, Amazon. But ultimately, I don’t see any way around ranking products without doing PPC. You have to invest in Amazon marketing services. Honestly, you’re foolish if you don’t because every other platform like Google, Facebook or anything eBay, none of those things have a paid ad platform that directly influences the organic rankings and Amazon does. So, if you’re not investing in it, you should be. Plus, the return on investment on these PPC ads on Amazon is ridiculously good right now. So, it’s only going to get more expensive as competition jumps in. 

Dustin Kane: Yeah, that’s right. so interesting. I think that’s something that a lot of sellers don’t realize that people that are getting onto Amazon is understanding the whole Amazon flywheel effect. About how, whatever you’re doing to drive sales to your product just moves you up the rankings organically. When you’re sitting at the top of search on Amazon, that’s the best real estate, the internet.

Sam Page: It’s a perpetual ranking algorithm them, right? Like the more sales and reviews and, conversions, you get the better, you’re going, the more sales and reviews and conversions you’re going to get. So that’s always the goal with new products is to crack into this top three, top five positions. Because it’s really sustainable once you get there. The core principle, like the core data points of Amazon’s algorithm is such that they perpetuate upon themselves. So, the hard part is cracking into that. But yeah, absolutely. 

Dustin Kane: How does doing your listing, all these things we’re talking about with you. So how does that help you crack into that? How does a good listing help your ads, help you show up or rank faster organically? How does all that work?

Sam Page: Yeah. So, from my experience, there’s really three main data points to that algorithm and it’s the reviews, the conversion rates and the sales volume. So, the better you do at those three things, the better you’re going to rank. So, for sure, your on-page optimizations, your content, the way you build the listing is going to positively influence your conversion rates. Also, your reviews. There are really two things that you have influenced there, but conversion rates are the most obvious. So, if you have a highly converting product, like if you guys are wondering, like in what context I’m talking conversions, right? Like someone goes on Amazon types in cell phone cover, they see your products, they click through to your product and then they buy the product. Amazon sees that as a conversion for the keyword cell phone cover. They’re going to start ranking it better if you convert better than the competition. Yes, if your product listing has awesome, awesome content is good. video content, good image, content, good reviews. All of those things are going to help your conversion rates. If you have the worst converting product, but you’re getting tens of sales. You’re going to lose out on a lot of potential success there. You’re wasting a lot of money with paid ads too.

Kris Gramlich: Yeah. As I said, we see that as well. Like people come to us, they’re like, my ads are not performing. My ad cost is too high. You may not have an ad problem. It may be a listing problem.

Sam Page: Yeah, sometimes it’s hard to diagnose if you’re in one of those super spammy niches, like cell phone covers or something. Because the cost per clicks are really high and you see some of the listings that look like, by all measures they would not convert well. So sometimes it can be difficult to diagnose if it’s a conversion problem, or if it’s just a spammy expensive niche problem. But most often it’s easier to identify if your product listing compared, just pull up on one monitor your listing and the next monitor at the top-ranking listing, you can diagnose pretty quickly who’s is better converting.

Dustin Kane: Exactly. So, speaking of those competitive niches and stuff, what do you tell a client? Is it tricky to have a client that’s in a really competitive niche like that? What do you do in terms of setting expectations? Because that is really hard for me. Then some of those niches, it can be impossible to have a low a cost. It’s fricking nice to have a low cost. In terms of just if you’re starting out and you’re in product research, what you want to sell. You mean, what do you say to someone who’s coming to you say I’m looking to sell iPhone cases?

Sam Page: No, for sure. It’s just going to get more and more challenging too, as far as this is concerned. But a lot of times I try to get a feel for what their commitment level is, what their budget is. I will say in super spammy niches, it’s a benefit if you’re a big brand. You can still pull in a good converting traffic through branded search terms. That’s a good way to compete against some of these black hat spammer type of product listings. I don’t anticipate Amazon changing anything too drastically too soon. I don’t think that they’re going to be able to filter out some of these black hat Amazon sellers. So I think that we just need, as white hat sellers, as brands, we need to just learn how to compete alongside them. But yeah, I think a lot of it too comes down to what’s your pain threshold? Like how much are you willing to spend in paid ads? Not only on Amazon, but you’re going to have to Mark it off of Amazon to drive traffic to this listing. What’s your pain threshold? Like how long can we break even, or even take a loss on a product in order to get the sales volume and the review volume, and the conversion rates high enough to get the rankings that we need. I think a lot of this is a long-term, right? Because if you look at Google, it’s harder to rank now than ever. If you look at any other search engine, it’s hard to rank there, and it’s always gotten harder as the algorithms get more sophisticated. I think Amazon is no different. I think it’s going to get more complex and more difficult. Now is the easiest, like now will be the easiest time to generate new sales for and reviews, especially reviews are going to be worth their weight in gold in the next five to 10 years. So, we need to take advantage of the resources available and assume that as a brand you’re going to be here longer and can outlast this spammy, typically foreign sellers.

Dustin Kane: Yeah. Interesting. All right, so. Go ahead, Kris, 

Kris Gramlich: I just want to touch really quick on a couple of things here. Talk about ranking. A lot of people will spend time on like writing really thorough bullet points or really thorough descriptions. Between the bullets, the description, the search term field, and the title. What would be the most important field to focus on as far as making sure you’re going to rank for those keywords? would it be, putting those in the title first or put them in towards the beginning of the title? I’ve heard that was something really good. It was like, put your main search term at the beginning of the title, touch on that a little bit, if you could.

Sam Page: Yeah, I think for me of all those places, if you have to get one and only one, I would say, get the title. That’s my opinion is the most important. You could probably find him an outlier case where it wasn’t, but I think 99 times out of a hundred, the title is the most important on page element, the location of where your keywords are in the title. I think that used to be the case where it was more crucial to be in the front. But I think that’s becoming less the case. I’ve ran tests recently where I took the brand name out of the title and put the keyword straight at the beginning. Then I put the keyword, the brand name back in and move the keyword back. Actually, I saw an improvement with the brand in the front. So typically, you would say, and this is an N of one, right? So, this isn’t the most scientific study. But it confirmed my suspicions there, but yeah, that’s where I land on that. 

Kris Gramlich: So, title then followed by bullets, description and search terms I’m assuming? 

Sam Page: Yeah. Search terms definitely last. But yeah, I think, yeah, bullet points and description. Then like A-plus content probably falls in that description too. 

Dustin Kane: How big of an impact do you think that A-plus content makes just in general? A lot of people don’t even scroll that far, or a lot of people are on mobile. I don’t know how much they’re flipping through the images. Obviously, A-plus content looks better. Makes your listing more professional. It has to help conversions. Do you see that, let’s say I’m a new seller and I haven’t got brand registry yet? I’m still waiting on my trademark. So, I can’t do a lot of that stuff, am I missing out a ton or is it kind of important or what’s your take on that?  

Sam Page: I think you’re missing out a ton. But you can wing it. It happens a lot with foreign sellers where they can’t get brand registry, so they don’t have it and they’re still successful. But it’s a lot more work for them. I think it depends on the niche, like anything. It all depends on what your niche is. But for sure if you’re selling something as a premium option, you need to have A-plus content. if it’s an expensive item, for sure you need A-plus content, you’re going to have to build this credibility with the customer. Someone who’s spending thousands of dollars on Amazon on one product, potentially, let’s say in this scenario, maybe make a hypothetical. If you’re spending two grand on a product on Amazon, you’re probably will scroll down there and that A-plus content will make a difference. But yeah, I think in general you got to, if Amazon’s offering it, take advantage of it, use it. I will say, I think if you have really bad A-plus content, it’s probably worse than not having A-plus content. 

Dustin Kane: Good point. 

Kris Gramlich: What would really bad A-plus content be? Just too much text or awful images?

Sam Page: Awful images like broken English. Yeah, like I think awful images, broken English. I could pull up a few examples, but yeah, just don’t mess it up. I think also having like foreign language thrown in there too. Just be smart about it. Don’t let your nephew or niece make the images in Microsoft paint or whatever. It’s just, yeah.

Kris Gramlich: Something that’s been curious for me is the images both on A-plus and on the listing. When saving those images, when you save those images, if I saved it and I’m selling a dog brush. If I save an image, using like my top 10 keywords in each image, I save with a different keyword dog brush for short hair, dog brush for long hair, dog brush for golden doodle and I save each image differently. Does that help with any type of like SEO as far as on Amazon or Google? 

Sam Page: I think it does and I do that. I think that the way you title and get the actual name of the imagery, is that what you’re talking about? The file name. Yeah. I do that. It definitely works in Google and I assume if it works in Google then Amazon is using that data too.  

Kris Gramlich: That’s good. I’m going to change my all my files now.

Dustin Kane: That’s it. Little things like that most people don’t think about for sure. Yeah. I’ve got a lot of images I’ve saved as image number one, image number two, and can make, probably can make a big difference. 

Sam Page: If you’re an engineer, it’s not any, it’s not a hard thing to do too. If you’re working on these algorithms, that’s a really easy data point to include into the algorithm.

Dustin Kane: That’s for sure. Going on that a little bit, in terms of, cause I think you touched on this before talking about basing your listing on what your best competitors are doing, whether you do long or short with those bullet points. I see both things. I see bullet points that go on there. They’re super long. Maybe there’s a lot of keyword stuffing going on in there, or they’re just, it’s good. In your opinion, or if you have any data behind it. Short or long, what’s better both with title and bullet points. Is it better to be crystal clear and brief or just go on forever? 

Sam Page: When I start out, if I have no data on the niche, I usually go long on both the title and the bullet points. That’s my default, the thing is that could different be different totally, depending on the product and the niche though. So, like some people shopping in this niche may just be looking for quick, they’re ready to buy right away. They just want quick data, feed me this bullet point and then I’ll buy and you have to just AB tests and stuff and find out what works well. So that’s why I tend to assume that some of the top sellers in these niches have already done that hard work and I will follow what they’ve done. Now, if they only have 10 reviews, 20 reviews or something like that, a hundred reviews, then probably they haven’t done that much work. But thousands of reviews. Yeah. Eventually, they put in the time and effort. 

Dustin Kane: That’s a good point though, to just follow. That’s typically my strategy when I started, I just look at what my competitors are doing and try to mimic as best as possible and differentiate myself slightly, but stay in their lane. Because yeah, if they’re having success, then they’ve done the research and put it in there. That’s a really good point in terms of all the different fields you can fill out. Are there any other fields when you’re creating your listing that you feel can help? Obviously, you got the main ones, but there’s a lot of backend fields and other things that you can fill out. Do you get as much of that as you possibly can, anything at all that’s relevant to the product to help?

Sam Page: Yeah. Put it in there. this is just part of doing the work that other people won’t do. So, there’s not that many times do I come across a client who has that completely filled out every potential field and if you’re the one putting in the effort and filling out all of those fields. You’re going to be ahead of the majority of your competitors in that regard. It’s just one more thing of do the work that people are not willing to do. Yeah, I recommend putting all that in.

Dustin Kane: Yep, and we’d say the same thing with advertising. when we talked to people about running their ads use every possible option, Amazon has. A lot of times, if it’s something that’s newer, like with advertising, they constantly launch new ways you can advertise the newer stuff is underutilized, it could be quick wins there, quick gains 

Sam Page: And cheaper. It’s usually cheaper because it’s less adopted. Then as it matures, it gets more expensive. What do you guys think of the video advertising. 

Dustin Kane: It’s great. They convert really well from what we’ve seen from all the people that we work with. They’re really working well.

Sam Page: Even in like industrial, I’ve seen even an industrial product, the video ads have worked well, so really fascinating. 

Kris Gramlich: Yeah. Just to tell a story. I looked up air filter, 24 by 24. You guys can check this out, but the video after the sink was great. It was just a lady sitting still and all this, like dust fell on her just kept coming on her and it’s spot on. Then she took this filter and she put it over her head. The dust [inaudible 29:59] like it got my attention, I’m sure it, wasn’t very expensive to create that. I’m sure it converts like crazy. I’m a big fan of video.  We talk to clients all the time. If you don’t have a video ad, you need to get one made. Because they’re going to convert probably better than your sponsored product ads are. 

Sam Page: Yeah right now, for sure. 

Dustin Kane: On that note, the video note. I got a question about Amazon live. Have you seen anything or do you use Amazon live or have you seen an effect?

Sam Page: I’ve dabbled with it, to be honest, I wouldn’t say I’m an expert on Amazon live. I tried it and I didn’t get great results from it, so I just pulled away from it. It’s, maybe I need to go back and revisit it with a different client, but yeah, to be honest, it hasn’t been anything significant for me, but again, that could be just my fault. It could be, I could have just not given it the right attention. what do you sound like you’ve probably had some experience with it? What do you think?

Dustin Kane: I haven’t used it myself, but I was talking to somebody the other day who was just making tons and tons of Amazon live videos. They tend to show up, may show up all over the place. They were showing up and like videos, related to this product they’re popping up in those sections. So, I’m not sure what the strategy is behind, but I was just curious to see if that was another avenue that you’ve seen success with, but.

Sam Page: Yeah, I wish I could say so. 

Kris Gramlich: Yeah. Before we wrap up here, I want to give you a chance to obviously talk a little bit about is, what is one tip, like one easy tip to do to your listing that you would give to sellers out there that they can probably do right now.

Sam Page: Okay. For sure if you’re a brand-new seller get on the early reviewer program, pay 50 bucks or whatever, 60 bucks per review through Amazon. If you have five, you get five reviews from it. If you have variants on the listing, enroll all the variants, nobody wants to be the first person to leave a review on a product. So, get the first reviews in and then you’re off to the races. If you’re not a new, seller, I would say a big tip is to combine your listings where they make sense. Get variants on listings. If it makes sense almost it’s an amazing amount of clients that come to me and they have. Let’s say they’re selling like gummy bears, right? They have a pound bag of gummy bears and a half pound bag of gummy bears. They are just separate listings. Like the first thing I do is say, combine these listings, you get combined review count. Then people, maybe somebody who’s shopping sees the one-pound bag first. Then when they get through to the listing, they’re like, ah, I really only want it to half pound back and they convert better than they would have if it was a one pound. So, combine the listings. If you have good reasonable variance and then get into the early reviewer program. 

Kris Gramlich: Nice. Dustin. You got any other ones? 

Dustin Kane: That’s a great, I do have one more. The Amazon question and answer section on the listing, does it mean there, you see some of those things where there’s like hundreds of questions and answers and does that help a lot in the optimization of the listing. Obviously, it’s good content. It maybe helps conversions because they get their question answered. So, does it help? Is it good for search engine optimization and how can you get that started? How can you facilitate people asking questions if it is important? 

Sam Page: Yeah, again, it’s going to be niche dependent, right? Like some niches, you’re all just seeing more questions and answers than others, but it’s absolutely important for conversion rates. You want to see, what the competitors have as far as questions and answers and make sure you can address that in your listing. But also, be prepared to answer that in your own question and answer section. But yeah, for sure. It’s an important thing to have. It’s great for SEO. The more mentions of certain like having the keyword in the question is, it’s probably a small data point. But it’s still probably worth having how you see that or how you get more questions and answers. You can go about that. A variety of ways you can just, I just, honestly, I just let it come naturally. Don’t try to force anything unless you absolutely have to, but yeah, I just let them come naturally. 

Dustin Kane: Yeah. I was wondering how big of an impact that question and answer section has. 

Sam Page: I guess items, sorry, I didn’t probably didn’t answer that. Like the impact of it. I don’t know exactly how impactful it is, but it’s, as far it’s probably around the same level of impact as like an A-plus content.

Dustin Kane: Interesting. Got it. So, if I’m out there, I’ve got my Amazon, product, I’m ready to sell it and I want some help. How do I get in touch with you and utilize your services? 

Sam Page: Sure. Yeah, just visit, Amazon SEO search engine optimization, I’m also on LinkedIn, just Sam Page and you can probably say Sam Page at Amazon in the keyword box. But I’m doing YouTube. I have a YouTube channel, but it’s the less, it’s I’m starting to put a little bit of content about Amazon.  I just ramble about all the stuff I’m interested in and also perhaps some tennis videos of me. If you guys want to watch me play some tennis, 

Kris Gramlich: I know Dustin is definitely going to check that out. 

Sam Page: Please. Yeah. Don’t scout me too hard before we play, but, yeah, and it’s just my name Sam Page. You could probably just type in like Sam page that’s in YouTube and find me that way, but. Yeah, or just reach out to me. You can also email me, Sam, Amazon, SEO 

Dustin Kane: Sam, that was fun. I can’t wait till you come to Kansas City and we do get to play tennis. That’s going to be fun. 

Sam Page: Are we going to do a podcast on that? Like we have that live streams 

Kris Gramlich: Facebook live and then I’ll show you guys.

Dustin Kane: But, Sam, thanks so much for coming on. That was a wealth of knowledge. I’ll be implementing some of those things right now, myself. But yeah. Learned a ton. Really appreciate it. Everyone out there. Please get in touch with Sam, Amazon SEO or find them on LinkedIn watch his YouTube videos, and study his tennis techniques. But thanks again, Sam and we’ll hopefully get John here another time down the road. Talk about more Amazon. Thanks, man. Cool. 

Sam Page: Thank you, guys.

Kris Gramlich: Thanks Sam.

This post is transcribed from the following video:

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Jungle Scout VS ZonGuru – Amazon FBA Tool Comparison! Which one is better

Hello everyone, welcome to this comparison article. We are going to be discussing ZonGuru which is an up-and-coming amazon FBA tool versus one of the big boys in the market, Jungle Scout.  

Check Out the ZonGuru vs. Helium 10 Comparison

We are going to be putting these two tools head-to-head in this intense boxing match. You’ve got their health bars up here and this is going to be a very-very-VERY to-the-point detailed article on which tool is better and which tool deserves your money.  

Jump To:
Pricing Comparison
Which Is Easier To Use?
Which Tool Is More Accurate?

Let me just quickly add a slight disclaimer here; this is not going to be a tutorial on how to use the tools. If you’re looking for those articles then check out our blog. But this is literally just a breakdown of which tool I think and again it’s all personal opinion obviously ritual. I think is better after using both of them and testing both of them.  

Now this is good if you’re in the Amazon FBA business if you’re not in the Amazon FBA business this is still a good article to read because this is the start of your Amazon FBA journey. People always want to get a tool they want to they want help product research all that kind of stuff, so definitely read this article just so you can get a bit of a better if you get insight into if you want to start Amazon FBA what tool should you be using right. 

So, let’s get started straight away we’re going to be splitting at this boxing match up into three different categories pricing and features, ease of use and accuracy. And within each of those categories we’re going to talk a bit about; which tool is better; which tool is worse; and then we are going to give a score at the end of each category and at the end we will give an overall which one won.  

ZonGuru vs Jungle Scout Pricing

So, let’s get right into it fine starting with pricing and features now I’ve got all my notes on my computer here because there was a lot and I wanted to make this detailed for you and accurate for you so I don’t want to miss anything, so let’s go through it right now.  

Both of the tools let’s start with the features both of the tools have very similar features they both offer solid niche research tools which I’m sure you’re aware of. And that is basically where you you input all the categories that you’re happy to go for, you input the prices, you input the product rank and then it will spit out a whole bunch of potentially good products. Both of those tools have brilliant versions of that tool okay. Both of them have a solid product research tool whereby you know on the Amazon actual website you have the Chrome extension where you can click a button and it gives you all the information on that search that you have done on Amazon. Both have solid versions of that too. Both have very-very-very good tracking keywords, tracking product, tracking sales. They both got tracking down to a tee. Both track keywords and data in great detail okay; all the keyword data they both have really good tracking like brilliant for that. I think ZonGuru have slightly better in terms of keyword tracking and finding out which he was a better, but they both have pretty good right.  

Jungle Scout have pretty good business tools you have a suite of business tools. For example, once you’ve set up your product you found a product and you’re actually on Amazon, they have a pretty good you know range of different tools to help you further your success. So, they’ve got; setting up promotion; email automation; profit overviews; sales analytic; inventory tracking. So, they’ve got all these really good tools. However, as ZonGuru take the lead hit just slightly with their vast suite of business tools they have an incredible amount of business tools, so let’s just go through them. Again, I have used all of these tools of both these products, both of these tools, so this is all based off my personal opinion of what I preferred. 

And just to have a bit of a back story up your selling on Amazon for over five years now quite successfully, and we have quite a good large course and student base. So, I feel like what I’m saying is somewhat validated from my experience. But again, you don’t have to listen to anything I say you can close the tab now. But I ask that you don’t and let’s finish or continue on. 

ZonGuru take the lead with; their vast suite of tools; they’ve got business features once you setup; they’ve got overview of all the costs; the profit; the revenue; the sales; the business value which is super cool because when you come in to sell the business it’s nice to see how much you’re worth; the inventory supply; email Automator which is a bit better than the jungle scales and I’ll explain a bit later; the review Automator which is super cool to help you get more reviews; the intellectual property monitor which act like this isn’t necessary you don’t need this it’s already amazing this tool but why not throw it in; and then as well as that they’ve got the individual order information which is really cool because you can quickly jump to individual orders the their page or it will take you to Amazon’s page you can see the order information, you can immediately contact the customer, you can blacklist a customer if they are causing you a lot of problems.  

So, all of those tools together I think that just kind of takes as long do slightly up. So, you got a ZonGuru here now and Jungle Scouts just below it over here. They both have like I said before a pretty good a Chrome extension when you’re actually on the whatever dot you want to be on website that way when you search a keyword in Amazon’s search bar. You can click their extension and it will pop up all the information. ZonGuru is slightly more detailed than Jungle Scouts but we’re going to get into more detail about ease of use- and what was the last one accuracy bit later on in the article. So again, keep watching because that’s the most important. Accuracy which is the last round you should say I should say is the most important part of any tools you know backbone. 

Right continue on. ZonGuru have a few extra features worth mentioning because I mean this is going through feature. So, this is features that I didn’t see on Jungle Scout. They have a love-hate feature which basically scans everyone’s listings and it spits out all the negative reviews and all the positive reviews which is really good when you’re doing product research because you can find out what all the negative reviews are and all the bad parts of people’s products were and then when you’re going to design that product or all of that product from China, you can make sure that you offer better solutions for those you know mishaps that the other people have done. So, that’s really cool. They’ve also got a pretty good listing optimizer which is very-very good in terms of creating your product listing. So, that helps with keywords with other people’s back in keywords to see what everyone’s doing, so that’s pretty good. Both have a new feature which actually helps you find suppliers which I think is brilliant, and actually allows you to you know conduct product and supply research on the tool and it linked to Alibaba which I think is really-really good. And both have pretty decent training and education when it comes to Amazon FBA and using their tools. So, both of those are kind of the same.  

Lastly the price the price of round one this is the big crux of this round really- this is going to be what takes it away. Jungle Scout starts $69 a month, however- and this is a big however and this is what’s going to lose them the round [spoiler alert]. It’s $69 a month all the way up to four hundred and nineteen dollars a month and it’s based on the number of sales you are getting. So, as a newbie if you’re not selling on Amazon yet then you will be looking at paying $69 a month. However, someone like me who’s looking to invest in a tool right or as soon as you get started on Amazon you start getting sales, the tool changes price at 500 increments, I think. Let me have a quick check. I don’t want to make a mistake here. The tool changes price quite drastically and you can see from the picture that I have put up it starts at $69 a month, but it jumps up 89 if you’ve got 501 to 2000 orders. It jumps up to 119 if you’ve got 2001 to 5000 orders and it goes all the way to $419 a month if you’ve 10,000+ orders. And in my mind why the hell are you charging more money if I’m getting more orders? Yes, I know I’m making more money but that does not mean you should be charging me more money. Just because someone has more money it doesn’t mean they should spend it. They could be very good with their money and realized actually I don’t want to spend this extra money. So, I don’t like that at all that they’re charging all this extra. I can understand that they’re charging a bit extra because of the extra you know information they have to keep in their tool. But charging up to $419 is a bit drastic for me. 

With ZonGuru you have the $49 plan which doesn’t really cover as much stuff and it doesn’t tick all the boxes. So, the business plan which is at $99 a month is what I would go for. And $99 a month I know is more than Jungle Scouts original $69 a month, but that’s $99 a month for everything you’re not paying $99 a month between 99 and 419 it’s just $99 a month okay. They also have another version which is $199 a month which has a few more features and bigger numbers of the existing features from the $99 a month one. But again, not necessary to go for you’ll be absolutely fine with the $99 a month. 

So, what is the verdict of round one? Round one, both are excellent because of Jungle Scouts erratic pricing and apps we hate. I’m going to give around one two ZonGuru, so the small company is coming its way up. So, for me I just can’t see why Jungle Scout should charge up to $419 a month. I don’t know if they have anyone in that tier. I’m sure they’ve got lots of people and it’s a bit of a slap in the face, so round one goes to ZonGuru- well done.  

Ease of Use – Jungle Scout vs Zonguru

This is the ease-of-use round. Okay so customer service seems to be pretty good on both fronts. In terms of who has better customer service I feel that ZonGuru will have slightly better my service. And by the way this isn’t a sponsored article of either the links to both of the tools are in the description down below. And I am an affiliate of both tools so whichever one you select it doesn’t make a difference to my life. I’ve got no individual affiliation with either of the tools okay. So, I don’t want this to seem like it’s biased. But anyway, back to customer service now my point that I’m about to make makes a lot of sense because ZonGuru is a smaller company and they want to try harder and make sure that they build a relationship with their customers and they’ve got less customers, so they actually have more time to work on their customers that they do have. So, because Jungle Scout is a much bigger corporation it’s a bit more faceless and you’re dealing with a lot more customer support teams; so, in that sense I’m going to say ZonGuru who just takes the customer service portion of this round.  

Now in terms of the rest of the different tools that they offer like the Chrome extension or the tools within their actual suite, I’m going to say Jungle Scout is actually slightly easier to use off the bat okay. So, what I mean by that is when you’re first using the tools when you’re first trying them, Jungle Scout will jump to you a bit better. The immediate ease of use for Jungle Scout is a lot better. ZonGuru is slightly more complicated however and this is big, however. Once you realize how to use ZonGuru and it will take you a few times you might have thought through the training videos but once you realize how to use it will become really easy to use and what they offer is slightly more detailed which is why it’s more complicated. Jungle Scout is like an iPhone, it’s very simple to use very basic okay. It’s brilliant and it’s incredible, but it’s basic right and that’s why people get it straight away that’s why people love it. ZonGuru is like Android it can be a bit to figure out at times and you could actually learn how to use it, but once you can use it what you can do with it is astronomical right. You can do so many different things with the tool and it’s just there’s so many features okay. So, in terms of that I’m going to give the win to Jungle Scout just because this round is all about ease of use. And ease of use off the bat is very-very important.  

So, I’m going to say that Jungle Scout is the winner of round two. I don’t you to disregard that ZonGuru once you get used to it will become a super powerhouse in your suite of tools. And that brings us on to round three. 

Accuracy – Jungle Scout vs ZonGuru

Accuracy of information- so which tool is actually spitting out the most accurate information in terms of profit numbers keyword data, products, supply of validity, all of this kind of stuff okay. So, this is the most important part of any tools what ability or reason for being okay. If a tool doesn’t have good accuracy it doesn’t matter how many features they’re offering. It doesn’t matter how easy it is to use. It’s going to be a waste of your time and a waste of your money. You need a tool that is good and has good accuracy. So, the way I test the accuracy and this is the only way I can kind of think of testing the accuracy to make it a fair game is to input my own products into the tool okay. And that way I can test what the tools information is giving me on my product and I can actually go into the backend of my Amazon seller central which is the analytics from Amazon’s own data, so as accurate as it can be right and I compared the two data’s; that is how I decided which tool is more accurate. So, based on my tests the ZonGuru does come out of it being slightly more accurate than Jungle Scout. I don’t know how they do it. I don’t know what algorithms they’re using. I don’t know how they’re tapping into Amazon’s numbers, but based on the profit the pricing the estimated sales the estimated revenue all of those numbers ZonGuru take the win just slightly.  

Now based off of that because in terms of keywords you can’t really track which product which tool has better keyword and data which is more reliable. However, based on the numbers of zone guru winning just a bit I like to think and I like to say that ZonGuru’s keyword research the data that they give off the keyword, how many search they get, how many people are using it the optimization of all of that, I’m going to say that they win slightly off of the keywords as well. So, Jungle Scout is good, but in terms of accuracy of the numbers and everything the ZonGuru slightly take the win. And for me you can’t really put a price on accuracy. In terms of let’s say ZonGuru was ten times the price, but it was ten times the accuracy I would say good for ZonGuru. So, because ZonGuru is slightly more accurate for me that’s the most important element of this entire boxing match this entire showdown of these two tools which is why I saved it for round three.  

So, I think song guru are going to take round three with a slight knockout all right. ZonGuru has taken this boxing match and have won this incredible showdown. This small company- this smaller company and the big boy company they have slowly knocked them out and come on top okay. They have won the heavyweight. I’ve got a stock with this boxing terminology. I don’t have boxing well enough and I sound stupid.  

So, let me just do a quick round up okay. Round one went to ZonGuru for the price and just a few extra features. Round two went to Jungle Scout for the ease of use. So, if you are someone who doesn’t really know how to use a computer and it just wants something as easy to use as wildly possible then Jungle Scout did take round two on ease of use. In terms of accuracy, when you’re looking to be incredibly precise with your research and you want to really narrow the gap in terms of finding a successful product- if you want to make sure you find a successful product you need your numbers to be as accurate as possible and ZonGuru took round three in terms of accuracy.  

So, that is the end of this incredible showdown. If you liked this article and you want to see more showdowns, please share this article. Leave a comment down below of tools that you want me to compare with each other. I can do Helium 10 I can do out there. There’s a whole bunch. There’s AMZ tracker. There’s this Unicorn Smasher tool which is all part of it. There’s a whole bunch of them. But and I want to ask you which tool is your favorite if you’re selling on Amazon? And if you are not selling on Amazon if you’re doing print-on-demand or anything else which tool would you get? Which tool sounds better?  

And again, don’t forget if you use any of these tools or you don’t use any of these tools doesn’t make a difference, share this article. And I really appreciate it and I just want to end this article by just saying a quick thank you very much to everyone who is commenting. You guys are literally the bread and butter of this website and you’re the reason I’m still making articles as often as I possibly can. So, I just want to say a massive thank you and I will see you next time.

Helium 10 PPC Ad Manager Guide / Tutorial

helium 10 review


Table of Contents:
Helium 10 Keyword Research for Amazon FBA
How To Launch Amazon PPC Campaigns
Helium 10 MAGNET And CEREBRO Keyword Research Tutorial
Creating A PPC Campaign Within Amazon
Helium 10 Ad Manager To Create More Campaigns At Once
Recommended PPC Campaign Types
Suggestions Feature Explained
Find Out More Information About Helium 10

Helium 10 Keyword Research for Amazon FBA

In this video, you will learn how to create Amazon advertising campaigns using Helium Tens advertising tool. My guest is Vince Montero, he’s the product manager of this module in helium 10. And he will show you step by step, how to create everything. And if you would like to test and to try to use a helium 10, find the links below this video. Also the coupon codes where you can get 10% of lifetime and 50% for the first month. So make sure you use Helium 10, and try how it works if it fits for you. And now before you enjoy the conversation, please subscribe below to the YouTube channel of Orange Klik, click notification bell as well, because today we talk to different Amazon experts and software providers. Hello, Vince. Nice to have you here. Could you please introduce yourself and what is helium 10 ads about?

Vince Montero:

Sure. Happy to be here. Thank you for having me. My name is Vince Montero, I’m the product manager for ads by Helium 10. It’s our PPC management tool here at helium 10, and we have a suite of other tools that help sellers, Amazon sellers specifically do everything from product research, security research, and I’m working on the project specifically helping users for, for PPC management.

How To Launch Amazon PPC Campaigns

Augustas Kligys:

Perfect. Today we invited you to help us to understand one part of the Amazon sellers journey. So what you will be sharing with us today.

Vince Montero:

One part of the journey, if you’re doing any kind of PPC at all is how to launch campaigns. So I wanted to show users really quickly how you can use some of the Helium 10 tools to launch your initial campaigns that you might use to for your product launch.

Augustas Kligys:

Sounds good. So we’re ready. Let’s jump to the screen and see how Helium 10 can help with this process.

Helium 10 MAGNET And CEREBRO Keyword Research Tutorial

Vince Montero:

This is our helium 10 dashboard. So if users have helium 10, this is kind of the first screen that they see it shows, but you can see all the different tools that we have here. I’m at the bottom because ads is actually still technically in beta. We’re supposed to be out of beta, at the end of this quarter of 2020. But I wanted to quickly show users, keyword research is a big part of launching a PPC campaigns. Obviously you need keywords in order to do that. So I wanted to quickly show an example of,we got some here already, so I’m just going to look for men’s sunglasses, for example. So magnet will actually do, if you say you’ve done a search before for the same thing, it’ll actually save it for you, which is great. But it’ll actually show you details that are relevant to men’s sunglasses and it breaks them down into different kinds of scores and each one has a explanation of why we’re ranking them this way. But a lot of our users sort by search volume or they search by maybe competitors in this space for these different keywords. So we give a lot of filters for users to really drill down into the exact keywords that they want to maybe test initially. We also give different products that are relevant to this keyword here that you can then click on in our other tool called Cerebro. And that basically looks at an ASIN level which products are showing on page one, what keywords that they are using to get there. So you can enter a few different ASINs if you want to do a comparison between a few different products. I just did one for the sake of doing an example, but this would generally,let you know different keywords that are relevant to that particular product that we just entered. So between using Magnet and Cerebro, you can really do a solid list of potential keywords that you can use for PPC. And you would basically just export that over maybe to a CSV or Excel file and then you would use that in creating your campaign.


Creating A PPC Campaign Within Amazon

Now for within Amazon advertising, when you’re logged in, you basically can create a campaign by clicking on this button and it gives you a couple of different options here and each option, depending on if you’re brand registered or not, new sellers will only see sponsored products. You won’t see sponsored brands or sponsored display. But sponsored products is the basic ad unit that you do want to make. It’s the one that appears under the search results, right? So it is the one that you really want to start with when you’re building your campaigns. So there’s a lot of different parameters here. I won’t go into each one, but you know, your basics of your campaign name. If you’re going to put it in a portfolio, your budget, what kind of targeting that you want to do. But the thing I want to note is that basically here, you can only do one campaign at a time in seller central, which is great, but when you launch a product and you’re going to want to do more than one campaign, so this is our ads tool.

Helium 10 Ad Manager To Create More Campaigns At Once

What we’ve done at least as far as campaign creation is give you the ability to create three campaigns at once. So it saves you time and a little bit of effort. This is in the ad manager section, which is basically similar to the campaign manager in seller central. You would just click a campaign, a campaign button,ou can see the sponsor product option or sponsored brands option. But again, we were just looking at sponsored products in seller central and very similar parameters, right? So you’re going to do your name, you’re going to you know, enter the SKUs that you want to sell. But the major differences that we built three campaigns at once, right? And that is because we recommend that when you’re launching your product, especially that you at least have an auto campaign, a research campaign and a proven campaign. And what I mean by that auto campaign is basically letting Amazon do the PPC for you. That’s letting Amazon connect the search terms that users are entering into the search bar, to the keywords or to your product. Research, this is a manual campaign. This is where you would go ahead and enter keywords here. Again, this is what would be pulled from the list that you potentially just saved from a Magnet or Cerebro that we just went through. So that’s where you would enter the words here and anything that you do in our builder, you can actually see on the right hand side as well.

So the research campaign, why we suggest this is because you really should have some broad keywords, that Amazon will thenmatch search terms for, so you’ve got broad match keywords phrase match keywords, and exact match keywords, broad match keywords that you use will secure more search terms from Amazon to link to those keywords. So that’s why it’s called a research campaign, because what we’re really looking for is additional search terms to the keywords that we are going to enter in this field. The proven campaign is there for keywords that maybe you’ve already tested before that, you know I’ve converted. If you do not have keywords that have converted, what we suggest is you just put your brand name keywords here. So keywords that you know are super relevant to your product, obviously, because it’s the name of your product. You would put that here. So you do want to fill out all three campaigns and again, you give each a budget, a cost target, a default bid and we build these into what we call the campaign structure. And once that’s done, once these three campaigns are built, we have additional rules here that users enter that will guide us in providing new keyword rules and negative keyword rules to the user So from the auto campaign, we will do the manual search of looking for search terms that have converted for you that maybe you wanted to target as a manual keyword. We’ll make it a suggestion to move it here into the research campaign. Same thing for the research campaign. If we find from those broad keywords that we entered, if we find some search terms that are converted well, we’re going to suggest that you move them to your proven campaign as an exact match keyword. So the whole goal of this structure is to move keywords that have performed, or converted into this final campaign here that you can then really focus on and budget more accordingly, and then really scale. So that, that’s the main difference between, it’s creating a campaign in our tool, versus creating a campaign using the seller central structure.

Suggestions Feature Explained

The other major benefit of just simpl being able to do the three campaignsat once is obviously the suggestions that I mentioned. So suggestions are an area of ads that will provide you just as the name implies suggestions on not only keywords themselves, but it’ll also give you those suggestions on new keywords and negative keywords. Right now, new keyword suggestions and negative keyword suggestions are only for campaigns and built in ads. Um, so that process that I just showed you on that campaign page that’s going to be changing soon. So we’ll, hopefully we’ll be able to have new keywords and negative keywords for campaigns that have been uploaded or pulled intds and ones that are preexisting. For the bid suggestions however, every campaign keyword that you have, that’s currently active. If you’re already doing PPC, we’re going to show you bid suggestions for that. So no matter if you’ve built the campaign in ads or not, we’re going to show you keord bid suggestions, and that’s, I don’t know how deep you want me to go into that, but we do suggestions based on a lot of different parameters. We have our own algorithm that looks at everything from impressions to CTR, to obviously the cost goal, that the user has entered. And what we’re trying to do with these suggestions is basically get the keyword to be closer to this target goal, right? That the user has enered. So obviously if you see a cost that are above this target, this one’s 37% almost, and the Target’s 20, obviously the suggestion is going to be to decrease that keyword bid so that yo can get closer to that taret goal of 20%.

Augustas Kligys:

Can we automate the activation of these suggestions?

New Speaker:

Yeah, exactly. So that, that’s another thing that I was going to mention if you like the suggestions that we’re providing to you and you’ve done, maybe you’ve applied some of these suggestions, which you can do either individually, or you can apply, you know, the whole thing per page. So if you can see that it’s actually really working well for you, a lot of our users have asked for this portion to be automated. So that is done in the ad manager and maybe you saw the automated column here. So as soon as the user does turn on the automate column, you can see it, it says keyword bid changes will occur automatically within 24 hours of activating. So that’s a new feature. Actually, we just launched at the end of June when we released our diamond plan.


So it might be worth noting at this point that this tool ads is currently only available to our diamond and elite plan subscribers. That is our $197 plan and up we do have a plan below this called platinum for $97 only, but ads is currently not knocked up available for that level

Augustas Kligys:

Thank you very much Vince, it was a pleasure to see how Helium 10 advertising platform and module works. And to those who are watching, you’re welcome to test helium 10. You will find links below and discount codes. And I believe that Hilton has a trial for few days. And Vince, if someone has a question about how your module is functioning, what’s the best way to, I mean, the advertising module, what’s the best way to get in touch with you or your team.

Find Out More Information About Helium 10

Vince Montero:

The best way to get more information on ads itself is just to go to Helium 10. If that’s difficult to remember, you can just basically click on our marketing area within and you’ll see ads come up as an option

Augustas Kligys:

Perfect. Thank you very much. I hope this video was useful. And if you would like to test and try Helium 10, click here for a discount!


Transcribed from:

Amazon Seller Central vs Vendor Central or Hybrid Selling Model – Which is Better? Pros & Cons

Amazon Seller Central vs Vendor Central or Hybrid Selling Model - Which is Better? Pros & Cons

Table of Contents
Amazon Vendor Central vs Seller Central
About Carina Mcleod
Amazon seller, vendor, or hybrid?
What is an Amazon vendor?
How to tell if a product is sold be a Vendor Central account
Reasons to become a vendor on Amazon
How to know if a product is sold by a Seller Central account
Reasons to open a Seller Central account on Amazon
What is a hybrid seller account?
What is the best choice for your company / brand?
What additional tools do you get as a vendor on Amazon?
Does becoming a vendor boost your business?
What is the process for becoming a Seller and Vendor (hybrid) on Amazon?
How much does your workload increase when you become a seller-vendor hybrid?

Amazon Vendor Central vs Seller Central

Augustas Kligys:
In this video, we talk about Amazon vendor central. We compare vendor central with seller central. And we also talk about hybrid model where seller is using the seller account and the vendor account. So, you will hear a lot of useful information. You will hear some tips when and how to become a vendor. Is it worth for you? And my guest today is Carina McCleod from e-commerce nurse. She works with sellers and vendors, and actually in the past, she also worked on the vendor team at Amazon directly in UK. So, enjoy this video and don’t forget to subscribe to the YouTube channel of Orange Klik and click the notification bell as well. Because here we talked to different Amazon SEO consultants, software providers, and event organizers. So hello, Carina. It’s nice to have you here. Could you please introduce yourself and tell us how you help Amazon sellers?

About Carina Mcleod

Carina McCleod:
Yeah, of course. And thank you for letting me be on the, on your show today. I’m Carina McCleod and I am the founder and CEO of eCommerce nurse. We’re an Amazon focused agency where we work with both Amazon vendors and sellers in North America and Europe, and help them grow their business on Amazon through account management, marketing projects and consulting. I myself have been in the Amazon space for over 15 years. So, I’ve spent seven years working for Amazon within vendor management in the UK. And then the last eight years have been working with both sellers and vendors with the business e-commerce nurse and also consulting for a number of brands across the globe.

Augustas Kligys:
And as far as I remember, you have a lot of experience in about vendor central, and this is what we’ll talk today. So, we’ll go through the differences between the vendor and seller accounts and we’ll explore the possibilities for sellers to switch to vendors and maybe vice versa. So, I know that you prepared some slides, shall we jump into them right now?

Amazon seller, vendor, or hybrid?

Carina McCleod:
Yeah. So, there’s always this question out there of whether or not a business should be a seller or a vendor or on Amazon or both, and many, many businesses ask that question. And first off there’s the step back as in, what is each of those? Because sometimes it can be a bit muddy in terms of having a clear understanding of the different ways in which you can sell on Amazon. And so, I’m going to look at each of those and then talk about each of them, the seller and vendor, but then also this hybrid, which is a word that’s thrown around a lot, these days in the Amazon industry.

What is an Amazon vendor?

So first off, if we talk about then what is an Amazon vendor? So, an Amazon vendor is also known as one P, first party and really what you are when you’re in a vendor selling on Amazon, you take on this role as a manufacturer, you could also be a wholesaler or a distributor. And the reason being is that you are selling your products directly to Amazon. You’re not selling your products directly to the end consumer, the end consumer will buy your products, but effectively you’re taking on a wholesale relationship with Amazon. Like you would, if you were selling to other stores like Walmart, Tesco and so forth. 
So, it’s a typical, really a traditional way, the old traditional way of working with bricks and mortar, that style relationship.  So, Amazon is the customer, which then means that Amazon of course manages the whole inventory and the customer service. So, Amazon decides how much inventory they want, and they make that decision as to they raise purchase orders based on the stock that they believe that they will sell for your products. And also, they manage the after sales and the whole customer journey when it comes to customer service and returns as well. And another thing that they do is they also control the price and the listings and that being because effectively they’re buying that inventory, they pay for the goods and really, they then own those goods so they can decide what’s the retail price that they want to sell the product at. They can then decide and then control that content on the product pages. 
Now, of course, when it comes to Amazon, you’re providing Amazon with everything in terms of content. But at the end of the day, when you work with Amazon as a vendor effectively, they have the last say and vendors do find that where Amazon start tweaking their content because they have purchased that inventory and then taking ownership. And then when you are a vendor you sell via the platform, which is known as vendor central.

How to tell if a product is sold be a Vendor Central account

Now, often businesses are not sure when they look at competitors or other brands selling on Amazon as to understand, how do you differentiate, or how do you know who is selling what? And a key example here is this is a product that we know is sold by Amazon because effectively on the product detail page, it will highlight that the product is dispatched and sold from Amazon. So that’s a clear indicator that this relationship with this product, of course, this is naturally an Amazon product, but this is sold and owned by Amazon. 

Reasons to become a vendor on Amazon

Now, the question then often comes in is, is why, why be a vendor? Now, because you’re taking on this wholesale relationship as a vendor, this means that you are the idea is that Amazon starts purchasing in quantity. They’re not ordering in single units. Now it might be that you’ve got relationship where Amazon is. If you have got that relationship, you might want to review that because that’s definitely not going to be economically viable when you’re selling a product to Amazon at a wholesale price. So, the idea is that they send in, they purchase inventory in volume. Now volume is a term that could mean many different things. Some businesses are expecting Amazon to order in pallets from day one other businesses are aware that might not be the case in that role ordering in cartons or case packs. But the idea is that they’re ordering in a certain quantity that makes it viable for your business. Now, one thing to highlight here from an expectation point of view when working with Amazon is that Amazon doesn’t have a warehouse where they’re buying huge amount of inventory and leaving it there for six months in storage. What they do is they buy little and often. So, you’ll find that you’re getting purchase orders from Amazon on a weekly or even twice a week basis, because the idea is Amazon has a fulfillment center. So, what goes in, goes out almost immediately that they’re not sitting on loads of loads of stock, and that often results in smaller orders, but more frequent orders as well. Now, as I mentioned, we’re talking about inventory so of course being a vendor is great in the sense that Amazon manages your, your inventory. You don’t have to think about how much inventory to send to Amazon. 
Amazon is placing those orders. And in most cases, giving you a forecast, now that forecast is sometimes questionable. If you don’t have a really good, inventory or your sales fluctuate greatly, then the forecast probably aren’t that great. But if you have a very sort of a static business, predictable business, then the forecast can often help you. Now, Amazon also manages the whole ordering process, the whole returns customer service. So, if you’re a business that’s very wholesale orientated, you’re not necessarily set up for direct to consumer. Then this model works very, very well for those businesses. Now, another key reason why business has become vendors is it does actually can open up doors to new initiatives and programs. So, for example, Amazon Fresh or Amazon Prime now different programs that Amazon start often start within the vendor side. And so often, if you’re a vendor and Amazon is looking to launch a new program, you might then find that you receive an invitation for that, which is definitely an incentive. Another reason why businesses decide to become a vendor because they don’t compete on the buy box as in Amazon does that on their behalf. So, they don’t have to start trying and playing around with pricing because Amazon’s automated systems are already doing that. 
The reason why some businesses might not want to compete on the buy box is partly down to not wanting to, because they may have, retailers, they sell the product to, they don’t want to be seen engaging in price Wars with their own customers. And so let Amazon do it and then hide basically and put the blame on Amazon often is the case with the buy box, but no it’s about businesses that do have a good relationships with their retailers, not wanting to start competing with their products, with people that they’re already selling to. Now, if I were doing this presentation a few years ago, I would probably have a chart that highlights the benefits of vendor versus seller. Today, it’s very much an even level playing field as in seller has advanced a lot and will go on to seller shortly. It’s advanced a lot in the sense that a lot of the marketing tools that were only available in vendor, such as A plus content, brand stores, sponsored brands, all these additional features that made businesses almost want to become a vendor and no longer the case it’s even level. If you’re a brand owner with a registered trademark then, then you have access to everything on seller. What that then does, is it makes it very much an even level playing field. So, the only reason why businesses would then be a vendor or seller is often down to their distribution set up, and how they want to grow their business and the whole infrastructure that they have to manage orders and everything. 
And then just moving on to seller. So, what to sell on Amazon now? I imagine most probably a lot of people viewing this, the question is more about understanding the difference of vendor, because a number of businesses, probably already a seller looking to take that step over to vendor. Now, Amazon seller also known as a three P, third party you’re effectively taking on a retail role. Now you could be a manufacturer. You could be a wholesaler or distributor, but on Amazon, you’re effectively a retailer because you’re selling your product directly to the end consumer on Amazon. So, Amazon’s customer is effectively your customer, and you’re using the Amazon platform to sell your products, which is very different to selling as a vendor where Amazon is basically seller of record. And they’re sending your product. They’ve already purchased that inventory from you. Well, depending on payment terms, but they’ve purchased it from you and they’re selling directly to the customer. So as a seller, you then start managing a lot more. You start managing you then have to manage your inventory. 
You manage your customer service. Now, of course, if you go Fulfillment by Amazon, FBA, then Amazon is going to take that strain away from you. So, they will then manage your inventory and customer service. But even if you do FBA, there is still an element of where you need to decide how much inventory you send to Amazon and have in Amazon’s fulfillment centers. And still customer questions might come your way that are non-order related, which you would need to manage. You would then control your own pricing. So, you then decide completely what retail to sell at the product. And of course, you then control your product listings, the content and everything, as long as it is in line with Amazon’s policies. If not, you might find not necessarily Amazon changing things, but Amazon giving you warnings that your content needs to be changed, but effectively you’re making that decision as to what content you want showing on Amazon. And then of course like vendor central, seller central is the platform that you’ll be selling on.

How to know if a product is sold by a Seller Central account

And again, a prime example here of where I’ve got in the box over here on the right-hand side, you know that this is a seller, because of course it’s a Fulfillment by Amazon. And then it’s sold by the name of that seller on Amazon so that you can be able to highlight the key differences is between the two.

Reasons to open a Seller Central account on Amazon

If your business has the option to decide whether they become a vendor or seller, they may have to set up, they have a wholesale setup and a direct to consumer setup. Why a business would then choose seller over vendor might be that they want to control their own pricing. Because as I said, as a vendor, Amazon sets the retail prices. 
Some businesses don’t like that. Some businesses don’t trust Amazon, they see Amazon as a bit of a discount retailer. And so, they fear that Amazon could start discounting their products. And so, you, as a seller, don’t have to get involved in that. You effectively choose what price you want to sell that product at. Again, some businesses want to manage their own orders. They want to manage the inventory. They don’t want to pass that on to any other business. They have a good setup. They have a direct consumer business already, and they want to manage that themselves and have all that control over their product listings. Now, you’ve seen a lot here about why a business remains a seller, and doesn’t want to take that step to vendor or a vendor might want to be a seller is down to really having that control, controlling their product listings, controlling their pricing, controlling the inventory and orders as well as them having that direct contact with the end consumer. Because when you’re selling to Amazon on vendor, you don’t know who the end consumer is because you’re not engaging with that customer because that’s, Amazon’s customer, not your customer. 
Amazon’s your customer when you are a vendor, but when you become a seller, you have that ability to make direct contact with that end consumer the customer on Amazon. Now, of course, Amazon has its terms of service, and it is quite restrictive in terms of what you can and can’t do in terms of contacting customers. But you still have that door open. It’s not completely closed or hidden, is it or not hidden, visible, um, compared to a vendor and greater margins often you’ll find when you’re a vendor, you have to offer products to Amazon at a wholesale price. So, you’re already giving Amazon a reduction on your pricing. If you’re then selling or as a seller, you’re obviously selling at full retail price. So, you’re able to then get greater margin. Now, this isn’t always the case. We speak with some businesses that actually that business is more profitable on vendor than seller. And that’s often because they have low price point items that the FBA fees and everything don’t make sense for, or it could be a number of different factors, but often you’ll find that seller can have greater margins because you can play around with the retail price and decide what margin you want to have. 

What is a hybrid seller account?

Now, lastly, you’ve got a hybrid. So, what is a hybrid? A hybrid is effectively when you’re basically a vendor in seller. So, you’re taking on both this wholesale relationship selling product to Amazon. You’re also selling product as a seller direct to the end consumer. So effectively, you’ve got access to two accounts, seller central and vendor central, and you’re managing your assortment between the two platforms. Now, this requires a lot more, I’ll go back to this. This requires a lot more of a strategic approach.  It’s not the fact that you just open a seller account and a vendor account mirror, exactly what you’ve got in your vendor account into your seller account. Because effectively what, you know, there’s a question of what’s the point, okay, you might have backup inventory farmers and doesn’t order enough on vendor or, and so forth. Prime examples was with COVID where Amazon wasn’t ordering or letting you send in more inventory. You have more backups solutions, but what you want to avoid is just competing with your own listings and just mirroring it. A lot of businesses manage the assortment in a very more strategic way as in, okay, singles don’t work on vendor because Amazon are complaining that the products don’t bring them any margin. And so, you decide to sell the singles on seller, but you offer Amazon multi-packs on vendor and they start ordering in the case, pack quantities and so forth or vendor, or it might be that you sell to Amazon on vendor, your inventory. 
That’s always in stock because Amazon’s placing orders every week. But the products that you have limited stock available, you only sell on seller, or it might be that you find that seller central is good for launching your products that are more price sensitive when they’ve just come to market. So, you might not want to offer your new products, your effectively your babies that you want to nurture at the start. You might want to nurture them, and it gets sales accelerated on seller. And then when they get to a certain life cycle, you might then want to move them over to vendor. So, there’s a lot more thought behind why you would take a hybrid approach as opposed to just going, yeah, I want to be a vendor and seller and just have all my products on that.

What is the best choice for your company / brand?

Then of course, what’s right for my business. A lot then depends on overall with your business model, as I mentioned and a couple of points here is really about, are you actually set up for wholesale? Are you set up for direct to consumer because that answer will completely eliminate one versus the other. 
Another thing is, if you are a business and you sell to loads of major retailers, let’s say in the UK, and you then say, you want to be a seller and not a vendor, you might even find that Amazon might challenge you on that because effectively, if you’re selling to other retailers, you’ve got a wholesale set up. So why wouldn’t you sell to Amazon? So, there’s lots of things to think about, really with your business set up is, are you set up to manage wholesale? Are you set up to sell direct to consumer? And if you are, is that something that you want to do in the future? Because just because you’re not set up now, doesn’t mean that you’re not going to be able to do that in in six months a year’s time. It may be that you want to get that logistical setup and that’s your three-year goal. But this is something that’s, that’s key that you should be thinking about when distinguishing the two. So, I’ve done a lot of talking there, which I’m good at doing, I must say in terms of giving those listeners a clear distinction between two models, which in all honesty is it can get a bit muddy and confusing when talking about selling on Amazon.

What additional tools do you get as a vendor on Amazon?

Augustas Kligys:
Thank you very much, Carina. It was a nice overview, but I have few questions. So, in the past vendors got additional tools which were not available in seller central, but now we know that sellers are getting more and more of the vendor, previously vendor, exclusive tools. Can you tell us what are now what are the tools which vendors are getting right now, which are not available for sellers.

Carina McCleod:
To be honest, the only key difference in terms of the tools are more promotions. So, you get access to what they call the best deals, which are like a two-week promotion that you don’t get within seller central, or you do as a seller. If you have an account manager, so you have to be a certain size, but what we’re finding is near enough, everything is now available. So, if we look at reviews, the Vine Review program has now moved over to seller, but in actual fact, you have to pay for Vine on vendor at the moment it’s free on seller. Now this happened as well years ago, with A Plus content you used to pay for A Plus content on vendor. It moved over to seller for free. And then everybody was like, well, I might as well setup a seller account, get my listing set up on seller. And that, you know, everybody’s going to find a loophole to avoid these fees, and then it became free. So, it’s interesting to all these different tools and it seemed to be available in the two. And also, if we look at advertising, so brand stores were always, only available for vendors. They became available for sellers, but also almost had an upgrade and was integrated more with advertising, sponsored brands, he old headline search ads, and now available and display ads and more and more so, so really there’s no reason why a business should decide to become a vendor for the tools. If that makes sense, because the tools are almost the same on both platforms, if not better on seller, because you don’t have to pay for them.

Does becoming a vendor boost your business?

Augustas Kligys:
All right. So, I know that a part of your client base are vendors and probably you saw some sellers transforming into vendors. When you are a vendor, Amazon takes care of your listing. So, in that, that means that they might make it worse, the whole listing, probably in some cases. So, you are losing control. So, have you seen cases where a seller’s transformed into vendor and their sales increased like their business really boosted.

Carina McCleod:
Yeah. We’ve seen both, to be honest, we’ve seen it where sellers have moved to vendor and their businesses increased more so, because I started to see these folk orders coming through. And as I say, bulk, I need to be careful with how I use that, because that could, people could imagine these huge, huge orders, but larger orders than they were receiving on seller. So, we’ve seen businesses actually prefer because that’s the model that they want. It’s more economical for them to ship in packs in that way, once a week to Amazon, as opposed to working on the seller side. So, we’ve seen that be effective for them. Often, it’s because they’ve already accelerated the business to a certain level on seller to just all of a sudden become a vendor without having any momentum on the platform is a challenge because Amazon has an automated ordering system and their ordering system is based on demand. If they can’t see demand or there’s nobody’s been looking at the listings previously or anything, it becomes a bit of a tough one because how do you get people to the listings if there’s no inventory and Amazon isn’t ordering inventory because they can’t see people going to the listings. So, Amazon does have initiatives on the vendor side, such as the Born to Run program. The Born to Run program is where you then say to Amazon, can you order X amount of inventory that covers 10 weeks of sales and Amazon, if they agree will order in that inventory. And if it sells great you’ve helped get that product available. 
But if it doesn’t, they’ll return the inventory. So, Amazon is aware of that challenge. So yeah, if you’ve got that momentum already, it can work. Now, we’ve seen it not work as well, where businesses have moved from seller to vendor and they’re sold the dream that get all their listing set up on vendor. Next minute, they know their product images have changed. Their titles have changed all these lovely optimized product pages from seller have completely changed. It becomes a headache because they’ve got to clean it all up and it takes time because if the system in the backend overriding other bits of data and you’ve got to then get the catalog team to override it, and this is a very common issue, which you do get there. We have got through those challenges with our clients, but during that period, that can impact sales as well. You know, because there’s this period where these product listings were doing so great, had lovely images and everything. And next minute, you’ve got a product image of a hand holding a box, like a gray hand and it just looks terrible. And I can never understand for the life of me, why Amazon still uses those images, but they do. So that’s when that requires work. And sometimes some sellers are like, is it worth all that work? Or do we revert back? So sometimes sellers that move to vendor have reverted back to seller almost a bit too quick because of that, that period. So, you’ve always need to make sure that you’ve got that backup strategy. If you are taking that jump over to vendor and aware that there could be an element of disruption. So, you would probably want to time that correctly or start vendor with new products or listings that aren’t already in seller. So, it might be multi-packs or, or just being a bit more creative to get familiar with the platform, as opposed to jumping completely into vendor. I would say be cautious about that because there are some repercussions of doing that.

What is the process for becoming a Seller and Vendor (hybrid) on Amazon?

Augustas Kligys:
So, talking about hybrid sellers what is the process? So basically, the seller has to wait for the invitation and then they decide what they sell on vendor?

Carina McCleod:
Yeah. So that’s the only point with vendor, is that vendor is invite only and vendor it’s like the Golden Gates become a bit more firmly shut these days where Amazon is a bit more selective on who they let in. And a lot of that goes back to what I was mentioning about as in, do you have a wholesale relationship? Are you selling to major retailers? Because if you’re not selling to major retailers in the UK, why would you want to be a vendor on Amazon? Or it probably doesn’t make sense. You’re not probably that size yet. So, they’d ask a lot of questions anyway. It may be that you reach out to them and they want that information. Or if they see your brand in many different places, not only performing well on Amazon seller, they might see it in other stores. They might then approach you and want to invite you to the platform. So, Amazon vendor can be sometimes a tough one, the amount of emails that we get on a weekly basis going, can you get me a vendor account? It’s interesting,

Augustas Kligys:
But your answer is you cannot, unless it’s invited, right?

Carina McCleod:
Yeah. You need an invite or no working with agencies or freelancers that have been working with Amazon that often have a direct connection with the business development team that might then be able to open up that conversation. It’s not to say it’s not about contacts necessarily. It’s just there is a team that are recruiting new vendors. You know, there’s a team that recruit new sellers. It’s whether or not you are on their list or would they want you on their list really? So sometimes you can sometimes reach out to them and they might be open to a conversation at least.

How much does your workload increase when you become a seller-vendor hybrid?

Augustas Kligys:
And talking about workload, let’s say someone gets invited and they decide to try the hybrid method. Is there a lot of like additional work to manage, comparing to just seller central?

Carina McCleod:
Yeah, definitely well you’re effectively, you’re managing two accounts. So, you then need to be monitoring two. Now monitoring vendor is different to monitoring seller because in seller you’re you need to monitor your seller feedback. Your buyer messages, those are things that you don’t have to do on vendor because you don’t have that connection with the end consumer. So that takes that away. But the, the part on vendor is just, there’s a lot more admin with receiving the purchase order, sending those purchase orders, making sure you send the shipment notifications, printing all the shipping labels out, raising invoices, the accounting. So, there’s quite a bit of administration needed on vendor. So, you definitely, if you’re already tight on resource on seller, then you need to question that on vendor because that’s you’re doubling basically the work involved.

Transcribed from the following video:

Sellgo Review – Amazon Product Tracker and Ranking Tool

Hi Everyone, this is a transcript from a very informative conversation regarding Sellgo. This transcription is brought to you by Amazon SEO Experts, an Amazon SEO service.

[0:00] Augustas Kligys: Welcome back to Demo Monday series. Demo Mondays is a video series where we invite different Amazon sellers’ software creators, and we asked them to present their product just like this on the screen and today my guest is Sellgo. Sellgo is presented by Richard. Hello, Richard. 

[0:23] Richard: Hello Augustas. 

[0:24] Augustas Kligys: It’s nice to meet you, and could you please tell us very shortly? What is Sellgo and how does it help Amazon sellers?

[0:33] Richard: Yes. First of all, thank you very much for having me here. I’m so very excited to be here with you. So yeah, Sellgo we want to help Amazon wholesale sellers as well as Amazon private sellers. So, we want to help them to give them the idea like how do you really feel the resort, millions of products that you think that you can sell but actually, you need to look at the data. You don’t want to You don’t want to just jump into some speculation. So, we want to make sure that we process a big data for your business decision.

[1:11] Augustas Kligys: Perfect, and I know you have prepared a couple of slides to explain the idea behind your software. I think we can jump into the slides and later we will check how your tool looks for the end user?

[1:25] Richard: Sure. I want to introduce Sellgo to your audiences, Augustus. I’m the founder and CEO of Sellgo, and I’m happy to be here. We’re trying to create value for Amazon sellers. How do you get the idea from the competition analysis? How do you get the idea of new product to sell, of new product to create? Right? So basically, like the idea is very simple. Usually people start creating their private label by starting from their hobby. If your hobby let’s say is fishing, you might want to create a fishing rod, or fishing bait, but I mean, you can. That’s cool. Nothing is wrong about it. But we can start with a different way. There are a couple of different approaches and we want to bring one. It’s just like you can start with some like really well-known sellers or branded products that they’re selling very well. But there are millions of them and hundreds of millions of them. So, originally our solution is for the wholesale sellers that they can do filter and sort of these millions of UPC SKUs that they can find which one is profitable, and they can just order this product from the supplier or from the brand owners and they can put it in their marketplace. but right now we can also use this to see like what’s working, what’s not working for that product. So, this basically is the same idea that Amazon is working. So, they have the Amazon basics so from time to time. They have their own internal engine to see like, what kind of product is doing really well and they will take that product, they will create another Amazon basic version. So, we want to provide the same engine for everyone, for all of you guys that you can have the same engine that Amazon has for your own purpose for your own advantage of finding the new product to sell. Ways to sell on Amazon. This is something that we all know, private label wholesale. They are our audience. We want to help you guys and then offer austerity selling Amazon is very easy, its scouting and sourcing, either wholesale you want to source from the US base supplier. Or if you’re selling in Europe, you want to sell in your domestic supplier or you’re selling private label, you want to serve someone from China and then you want to buy and then you want to sell. So, for our scouting. I mean it’s a little bit different. I mean you can start with product scouting, you can go to Alibaba or similar platform, you can find millions of items and you scratch your head, like, how do I really start? How do I know how? Private label is a very, relatively high-risk business, because you really need to know what you’re doing. Unless you are very experience, I think you want to start small and then we have different way to start profitable, we can analyze sellers, we can analyze what’s working in their product, and you can kind of copy and make it your own. So, be very careful of not copying other people’s product not copied exact, but copy and make it your own. And then we can analyze all the buy box in that product in that branded products. We can analyze the competitive sellers just to know like what’s the high and low price. We can analyze the sales rank for that product and then sourcing. So, this is mainly for the wholesale, but for your benefit you can modify with your own flow. This is one of the big questions for Amazon sellers. I mean for Amazon wholesalers, like they have too much potential products or sell. I think it’s almost the same similar with private label that you’re seeing like too many things, you’re thinking that you want us to sell everything. Then you realize by the end of the day, you cannot, or you your vs cannot. Then you start to kind of like losing grab of like, what matters, what’s important to look from the data. So, we want to help you to automate the system for you there. So, you will like you can start with something like it’s really profitable. Or you can start with really driving high ROI. Or like you can start with something with like, you can feel the right sort like oh, this one is having a big review. We can do that for you. So, let me go quickly to the software. So, let me start with this. This is mainly how we do it wholesale and this serial distributed. So, in here I have a lot of UPCs, a lot of the costs of goods sold, the product costs. Then I have 35,000 products. So basically, I sourced this from local distributor. Then I put it in the system I uploaded, I put all of the KPIs at the name and everything and this is what I see here. 22 is sort of Amazon. So, we have a couple of minutes here, but we have a lot of things and this is making profit for wholesale right. So, I’m showing only 200 here for the sake of simplicity, and then we can start with by you know, sorting by profit. So, for wholesale sellers, they will try to sell this for you guys profit labelers, you can track it. So, this one is a snapshot, its one-time run, you can track it into a product tracker that you can see more KPIs for your business purposes. So, let me do revenue breakdown. So, basically you can sort based on different things in here. Rank, right. Okay. Then you can download the spreadsheet file in here. Then you can track it here. Track. Okay, let me jump into the product tracker, what does it do? So, inside the product tracker, you can see that we have, you can import from product finder, you can also import it from Amazon, you can put NC in URL, whatever. Then we have a lot of KPIs here. You can see it and then we are still developing some more KPIs to show. Then let’s start with something, this is my favorite, so I just got a newborn, actually, last week, our second newborn, so I love to look for baby stuff at this point, I still have some of them from my first son. But you know, we’re looking for a lot of different baby cribs. So, this one is one of the items that I was going to buy. And Amazon is selling it, you can see here and this is another seller, and this is their inventory level. So, basically what we want to see from the inventory level, you can compare different sellers, and then you can have a quick idea of what is their market share. We are still developing something that you can compare different sellers. Let’s say you’re selling one baby crib mattress, and in, you have 50 competitors sharing the same keywords or whatever it is. So, you have 50 competitors, right? And then you want to know like what exactly I mean, even before you sell it, you want to know like who are they exactly? You can find it because you know exactly, how the product works. You want to know their market share, you want to know that review comparison, things like that. So, we are doing that. So, that’s kind of like one of the easier ways to explain like, why you want to do a find tracking. Right. So, let me go back into my slide. This is the filter search track and this is the competition analysis and I think we still have a many different features. That is very, super useful for the wholesale sellers that mainly they’re in here. So, we can refill the sales equity because in wholesale mainly we want to jump into a buy box, right? And inside the buy box are like already, like let’s say five people selling or 10 sellers in there, right. But how many are competitive so we can kind of like refill your sales equity. We can have like refill different kind of thing into wholesale. But I mean, mainly for this, the benefit of private label sellers, that we are trying to make sure that this tracking can bring a huge value for all of you guys. Thank you.

[10:13] Augustas Kligys: All right, thank you very much, Richard, it was interesting to see that you are serving not only Amazon’s private label sellers, but also wholesalers. But let’s look a little bit more into the interface of your software. How do we add new products? Do we need to provide an ASIN or we do uploads or we provide the Amazon link? Could you explain a little bit and walk us through?

[10:40] Richard: Oh sure. I will be happy to do that. So, inside the product finder, this our service management, so in here, if you can see in the top right, you can add new search. So, basically, for right now, for current time being you just need to put something in here. Let’s say new and then find the marketplace and just drop the file. Let’s say I dropped this find file, and the next and then this will. For right now we are working to enable more data identifier, not as UPC. It’s going to be more than just UPC, ASIN and things like that. Then especially EAN for Europe, and then we can just do next. So, this will upload, this will tell you exactly like, if there is any mistake in the file because some of the files don’t have a correct identifier or something like this as an UPC. So, the system will tell you and then when it is uploaded, you can wait a little bit and then this will run in the background for you. So, see, you can tell the error file. You can check like what’s the error message in here is like redundant UPC or like a invalid UPC or something else. This will work for ASIN as well. Moving forward and just upload, boom, and then just close it. This will just run in here, running in the background right, and then that’s from here after you open it, we just go with the interface here, and then, give me one second, took a while to show 22,000 items with something like 36% is possibly profitable. But again, this is a snapshot for the current time being and then you can track from here. So, once you track it, this will go into the product tracker in here. This the product tracker. So, this is something that you know, I already prepared in advance some of the products we know we can show some of the KPIs in here. Then we will have more and more filter preset. So basically, you want to run your Amazon business as if you want to order something from Yelp. If you order something from Yelp, you want to see what was the open for lunch, you want to eat some Chinese food, you want to eat some Brazilian steak, Indian food. So, basically just click in here. So, it works the same with us. Or you want to add your new ASIN. So, let me go into this product here. You can click here you can scout to Amazon directly. You can see like, there are like many different things in here. You can see the most important thing in inside the Sellgo product tracker. Then if you want to add new items, so basically, let me find something with high reviews. So, this one, so basically just copy the ASIN, and then put it in here, add product and just select the product. Let me create a new group, track now and then you can create a new group and it will be like inside the new group. So, this is the item and then you need to wait for like at least 24 to 48 hours before you start to see all of the KPIs showing in here. Right. So, actually, that’s as easy as that. You can move to different groups. You can move the priority of the KPI, you can drag and drop from here, and then you can show for items in here. You can go back in time to see like, is this a week in time or a month, a year, things like that. So, we try to make it very intuitive for our users.

[15:06] Augustas Kligys: Thank you very much and are in your interface you show that you selected, is your tool already functioning in some other marketplaces of Amazon?

[15:17] Richard: For now, we are still serving We are working very hard to serve horizontal marketplaces, because we are seeing like a surge of new Amazon sellers from everywhere in the world. So, it’s an amazing time to provide more marketplaces. But yeah, we are working very hard to help all of you guys.

[15:40] Augustas Kligys: All right, could you please introduce us to the pricing of Sellgo, so that we get an overview, what are the packages on offer and what they have to pay and what they get?

[15:51] Richard: So, basically, we have a very simple pricing. So basically, we have a basic plan with limited product tracker and we have a pro plan with more product tracker, you can upload as many files as you want in here. So, right now it’s really a good deal. I think paying like $99 per month, you can extract like, millions of opportunities and you can with the right decision, you can monetize this to be easily something hundred times more than your investment here per month.

[16:29] Augustas Kligys: Perfect and I see the chat bubble on the at the bottom of your website. So, I can imagine that for existing users. This is how they get help, right? Yeah, perfect. 

[16:39] Richard: You can put any question you have in here. We’ll get back to you as soon as humanly possible. I mean, just try the free trial. I mean, it’s 14 days, free trial, and no credit card required. Even if you don’t like it, I mean for another 14 days, I mean, we can give you your money back.

[17:01] Augustas Kligys: Thank you very much Richard and I know that Sellgo prepared some offer for Demo Mondays viewers. This offer you will find below just check the links and information below this video in the description. Now thank you so much Richard for being here, for introducing us to Sellgo and good luck in your business. Bye bye.

[17:21] Richard: Thank you very much Augustus. Bye.

FeedbackWhiz Review – Automated Amazon Review Requests & Follow-up Emails

Feedbackwhiz Review

Try Out FeedbackWhiz – Click Here!


Augustas Kligys:

In this interview, we’ll talk about followup messages, which Amazon sellers are sending to their customers. Our guest today is Henson from FeedbackWhiz, a software tool to automate your followup messages. Henson will give us an overview of what was happening with followup messages in the past, and what is happening right now in the last several months when Amazon is implementing different rules and restrictions for follow up messages, Henson will also give us an overview of the differences between trying to acquire reviews, using messages, and also by clicking request review button in the Seller Central platform, which is provided by Amazon. And finally, you will hear some tips on what kind of subject lines to use for your followup messages and what to write in the actual message as well.

Lisett Lees:

Today is a very exciting day. We have Hansen from FeedbackWhiz with us to discuss some of the things related to follow up emails. So before we start, could you please introduce yourself and let us know how you help sellers?

Henson Wu:

Hey, thanks for having me on today. Hey everyone, my name is Henson. I’m from FeedbackWhiz and we’re an Amazon software company that helps sellers improve profits and get more reviews. And today’s topic, we’re going to discuss a little bit about follow up emails and the whole buyer or seller messaging communications and getting reviews from your buyers. And there’s been some changes that been going on for a year or so. Amazon is not very good with communication sometimes when they change the rules or the ways they regulate some of these messages. So wanted to just kind of give a quick overview and give you guys some insight on what’s the best ways to try to get reviews these days through emails.

Why Follow Up Emails Are Important

Lisett Lees:

So tell us first, perhaps why follow up emails are so important for sellers?

Henson Wu:

Yeah, so I used to sell on Amazon back in 2013, 2014. This is way before Amazon kind of went crazy and I experienced the growth phase of when Amazon started to climb a lot. And back then, yeah, things were very, very different. You know, there wasn’t as much competition. It’s very easy to be ranked number one. Getting reviews was easy, because you can basically send as many messages as you want to your buyers. And after some time, it’s very easy to communicate but since then Amazon has implemented a lot of changes, especially in the email side and they’ve restricted how much communication you can have with them and what kind of communication you can have and what’s the purpose of the communication. So we can just dive right into it with the emails.

How to send proper follow-up emails

Basically for Amazon, you’re not supposed to use emails for marketing purposes. So five, six years ago you can get away with those kinds of things. But now Amazon has really implemented, very strict rules on how you can send the messages and what kind of messages you can send. So the content you send inside is very important. So a lot of mistakes sellers do, especially the new ones that come on Amazon, they automatically think that I can use emails as a way to basically advertise my product or incentivize buyers to give me good reviews, right? And this is just not the case. You can’t use emails for that purpose. The purpose of emails is to, you can collect reviews, but you have to do in the right way and we’ll discuss that. And then the other way, the other purpose is sending them necessary information or getting the necessary information to complete the order. Right. So cases where let’s say you’re selling a item where it has to be customized and maybe the buyer has to give you some information, like a name or address or something, right. In that case you have to communicate with the buyer and those are scenarios where you can contact them for things outside of asking for reviews or feedback. The primary purpose of buyers messaging is that Amazon still allows you to request for reviews or requests for feedback and also provide customer support. So you keep in mind, those are the things that you want to use the emails for and not for other purposes. So we can quickly go over like things that you shouldn’t do, so it’s crystal clear what you can use emails for. So when you ask for reviews specifically, we’ll talk about sending emails for reviews. You never want to like compensate them for like giving them a free product or offering them a discount in exchange for a review. So you absolutely can’t do that. But you can offer them a refund or reimbursement. And if you ask for a review or even asking them to remove a review or change a review later on. Right. They’ve even gotten very strict to where the way that you structure your email to ask for a review, you can’t just ask them, could you, if you had a positive experience, could you leave a review? And if you had an issue, please contact us. So you can’t even use those kind of conditional statements. It has to be very neutral and in a way where you’re just asking a review like naturally. So one way you can reference is Amazon has an automated template. They send out through the review request button, and if you read that template, the way that they ask for review, it’s extremely neutral and there’s no like suggestive language or any type of incentives when they ask for reviews.

How many times can you ask for a review on Amazon?

The biggest thing with Amazon that they changed the last year or so and they’re really enforcing on this, the number of times you can ask for review per order. So it’s very important to know that you can only ask a review or feedback once per order. So seller reviews and seller feedback are different, right? So if you’re asking for reviews and asking for feedback, if you want to ask for both, you have to combine them in the same email. Otherwise you have to just ask for either, or you can do two separate emails, one for seller feedback and one for reviews. So that’s one of the biggest things they’re monitoring right now is like the number of messages you’re sending out per order. So if you send out too many messages for order, then you get flagged.

Can you send an email requesting a review and later use the review request button?

Lisett Lees:

I jump in here to ask a question. So if a seller would send a message asking for a review and would later would like to use the request review, but then which we will discuss later, is that according to do’s or not?

Henson Wu:

No, you can’t do both. So you have to choose which one you want to use. If you either use buyer-seller messaging or use user review request button, you can’t do a combination of both. However, if you’re using buyer-seller messaging to send information, like there’s a lot of sellers where they have a PDF files with product instructions or warranty, or necessary information to complete the order and they use buyer seller messaging to send that out in the initial phase of the order. And then later on you want to use a review request button to ask, that’s okay, so you can combine it, but you can’t use buyer-seller messaging to ask for a review and then use the review request button to ask for a review, that will be considered asking for a review twice.

How does Amazon punish sellers for violating the review solicitation guidelines?

Lisett Lees:

Okay. That’s good information. And how Amazon can punish sellers, who do something like breaking those rules.

Henson Wu:

Yeah. They have some kind of automatic algorithm, I guess it scans through your messages or your activity, and they can see if you violate it and if you violate it, what they do is they usually give you a 30 day suspension, not, sorry, I don’t want to use the wrong word suspension. It’s called a proactive message restriction. Suspension just sounds really bad. It’s you’re not getting your account suspended. You can still sell a lot of people. That’s the fear. It’s like, Oh, I’m going to get my account suspended. I can’t sell. Like, this is not a suspension. This is a message restriction. So proactive message restriction means you’re not allowed to send messages to your buyers for 30 days. And that 30 days windows, as soon as it’s up it gets lifted. So you don’t even need to call Amazon or contact them. They just automatically remove it. Now, the thing you need to watch out for is that if you get too many of these. I’ve seen some sellers, I think they got like three, three, four, or even five of these in a row. Right? So some, some of these sellers use tools and they forget to change it. Right. And they don’t even realize you’re getting restricted. Right. And it’s a lot of softwares. They don’t tell you when your messages are not going through. So they have no idea, right? So three months down the line and they come back and they figure out, Hey, my message, my emails aren’t going through and then suddenly Amazon. So there are cases where Amazon does say, Hey, you’re not allowed to use a buyer seller messaging anymore because you keep violating it. So it’s very important for sellers to keep on top and go inside seller central or these feedback was we send out alerts right away where we started detecting that if you have zero open rates, which means their emails are not going through. And 90% of times, their open rates means that you got restricted. So that’s a big flag right there. And if you get an email from us and then you should go in right away and you can even email us and we can help you fix the problem. So you need to stay ahead of that because too many too many of these restrictions in a row will get you banned from sending messages completely.

Emails / messages that convert the best

Lisett Lees:

Okay. So now we’ve covered the part of asking reviews and asking too many reviews. Are there any other things that sellers should avoid?

Henson Wu:

In general, not really. I mean the best practices I would say is, if you’re using buyer-seller messaging the content you write inside, you just want to keep it friendly short, nothing too long, right? Because the more stuff you write, the more issues that can come up, right? Because sometimes Amazon might not like the way the language is. So you want to kind of come up with something short and direct and usually shorten direct emails that we’ve seen always have higher conversions because people, these days, they don’t want to read like an essay. Right. They don’t have time to read all the stuff inside. So you want to be very direct and short and friendly. And sometimes if you say the right messages right away, people react to it and they’re able to write your review. So yeah, besides that the biggest thing really is make sure you’re only sending one review request per order and nothing more than that. So besides that nothing else has really changed on Amazon side.

What are the best subject line strategies on Amazon?

Lisett Lees:

Okay. So having only one chance, what are your best suggestions to grab customer attention? Let’s say with the subject line of the message, do you have any tips for sellers?

Henson Wu:

Yeah. So subject line is still the number one most important, element for the buyer to react to your email because that’s the first thing they see inside the inbox. So with subject lines, you need to have a high open rate because if your open rate is too low, then they’re not even going to open the email that you’re never going to get reviewed. Right. The strategy with subject lines still hasn’t changed all over these years. It’s a psychological kind of thing. Like people just react to the subject line, right? If you have a catchy subject line, or if you have a too direct subject line, it can go either way. Sometimes they open, sometimes they won’t. Now in our studies and all the testing we’ve done, the subject lines that get the highest conversion rates are subject lines that actually believe it or not, don’t have too much information inside. They’re very simple, but they contain some keywords and the keywords are really Amazon, right, your order number, right. And something to do with that order. So anything in terms of those three elements and not disclosing any more information than that will you usually yield you the highest open rates. For example, like if I use a subject line that said “Can you please write a review for this item “, a lot of people will think, hey, this is a great subject line because I’m being very direct and people know what this email is about, but that actually goes the other way, because it’s too direct and many times when people read that in their inbox, they don’t have the time of day, or they just don’t want to write a review or something. They won’t even open the email. Now the subject lines that we recommend are usually like regarding your Amazon order ID or information about your Amazon order and then you can use like a tag to automatically populate the order number. So things like that, it makes it sound like something’s kind of important with the order, right. With Amazon order, but it doesn’t get really give too much detail. So there’s an element of mystery there where the buyers will most likely click to open it. Then once they open it, that’s where you need to use the other strategies of templates, colors, logos, whatever, pictures,you have to AB test it, right? Because every product has different audience, right? Every audience can react differently to different types of messages. So I still really like customize emails because for some of the bigger sellers, they don’t sell just one type of product. They sell like many different types of things, right. There’s toys and games, supplement, outdoor, sporting, whatever. They all cater to different demographics of people. Right. And every demographic is people. If you really want to nail it down and get the highest conversion, you have to understand like what kind of messages or what kind of words should I use that will bring the best reaction out of them. So,

How follow-up emails are good for sellers

Lisett Lees:

So knowing the customer is not only important for optimizing the listing and doing the photos and everything, but it’s also important to write, follow up emails that would crack the interest of the customers. Right?

Henson Wu:

Yeah, absolutely. Over the years, follow-up emails have, you know, they’re not as effective as they were, three, four years ago, but it’s still a free ride. Meaning Amazon still allows you to use this to get reviews. It’s not easy to get reviews these days. Right. So you have to use this to your advantage. If it’s automated, once you set it up, you don’t really need to do anything really. You just monitor, you can periodically monitor open rates and let’s say open rates dropped, then you can try something else. Right. Or if your conversions drop, maybe try different templates. So it’s not something that’s like very cumbersome in terms of selling on Amazon. So you should definitely it’s definitely something you should have running.

What is a good open rate for Amazon?

Lisett Lees:

So what do you consider a good open rate for follow up email?

Henson Wu:

Usually you want something above 30%. Yeah. 30% and higher would be the best. Right. And some of these subject lines, if you test over like the ones I recommended, like regarding Amazon order ID, I think in general, in our system, we usually see a range of a 35 to 45% open rate. But again, after some time, you might want to change it a little bit because if everyone starts using the same email and people start reacting and they start realizing, hey, this is, I already know this. Right. But I say like variations of those three elements that I talked about, you want to just change around all the time.

What is the “Request a Review” feature?

Lisett Lees:

Okay. Awesome. So do you have anything else you would like to share with our viewers?

Henson Wu:

Yeah, we can talk a little bit about this review request integration that Amazon recently launched about, I think it was about four or five months ago and for people that don’t know about it, it’s a feature inside your seller central inside your orders. When you go into your orders,for each individual order, there’s like this neat button on the right that you can click on. And when you click on it, it says, request your review. And what that does is Amazon will automatically ask for a review for you, right? You don’t have to use buyer-seller messaging anymore and set up your templates and all that. And this message is hundred percent TLS friendly. So you don’t also don’t need to worry about getting any message restrictions or things like that. Now the biggest drawback with the review request button is that you can’t customize your subject line, you can’t customize your template. It’s the same subject line, same template that every seller is going to send when you use it, you also can’t see things like open rates. Amazon doesn’t tell you that there’s no way for anyone to track it. The only thing you can really see is that if you use that only you don’t use buyer-seller messaging, you can see, have my reviews rate gone up, has it gone down? You can gauge it. And most sellers,uwhen this first launched, saw a very positive review rate, meaning that a lot of people were actually reacting to it, which is good because that’s the, that’s the goal of what Amazon wants to do. The whole reason they released this was because they wanted to try to stop sellers from sending too many emails. There’s just too much headache with sellers, not understanding the rules. So a lot of them are getting suspended, things like that. Now the other drawback is that if you send this review request, if you use this feature, after some time people will stop reacting to it because it’s the same email. Right. And then they get the same subject line. So in the beginning it’s new and fresh people open it, they react. But then after awhile, it’s just like how the send the seller feedback. You saw the conversions drop, drop, drop, drop, keep dropping. But the pro is that, hey, you don’t have to worry about getting any type of suspension there.

Follow up email vs “Request a Review” button

Lisett Lees:

So what is the best tactics right now to use? Would you rather recommend using follow up email with the review request or using the button?

Henson Wu:

It depends on where you are, I would say in the Amazon phase. If you’re like a seller that just started off and you don’t really want to go through the hassle of building your emails or let’s say you don’t have a brand logo. Because the biggest advantage of the customized buyer-seller messaging emails is that you can throw in things like your logo and your brand. And then that gives you extra exposure. Let’s just say you’re just selling retail arbitrage, or you don’t really care about reviews that much, but you still need feedback reviews then it’s okay to use because it’s simple, right. Once you set it up it gives you the same purpose, but the bigger sellers that have brands and like I said, they want to get really increased reviews positive reviews, they would use this feature because with the review request button, it’s, it also can hurt you because if you’re requesting review from every single person, there’s a lot of people that have issues. Like refunds or returns. So you’ll also notice that a lot of your reviews become negative too. You have a lot more negative reviews on there as well. Whereas with buyer-seller messaging and software, you can filter those type of orders out and exclude from sending them. However, I will explain later that we actually have a functionality for both now and you can actually use both to your advantage. So it kind of levels the playing field and it’s really like up to you on which one you want to use.

About Feedback Whiz

Lisett Lees:

Okay. Would you like to introduce the tool you have?

Henson Wu:

Yeah. So with people that already know about feedback, we’ve always traditionally been using buyer-seller messaging, which is sending the messages through emails, which you can customize. And then with the review request button that came out six months agothere, wasn’t a way to automate it unless you use a Chrome extension. And for people that don’t know Chrome extension, you have to install in your browser, your browser has to be open and then it has to run in the background. So it’s kind of inconvenient, I would say, because it requires you to do have a few things set up and then you can’t really track like open rates. You can track how many you send, you can’t filter it, you can’t send it, any time of day. So we’ve been working on developing a solution for this. And now we have a solution where we can automate the review request button without a Chrome extension and it gets sent through the backend and we can now use it with the campaigns with feedback , meaning you can send it any time of the day you want, set like how many days after it’s shipped or delivered you can even do like exclusions. So with the refund data and return data, things that we have, you can prevent sending those messages to those types of orders. So there’s a huge benefit there. And it’s just really exciting how we have this functionality now. A lot of other tools are still using the Chrome extension. So I think a lot of sellers will be very happy to start using this now, and then they have two options. They can either use buyer-seller messaging traditional way, or they can use our new review feed functionality.

Lisett Lees:

I think now it’s the time where the seller should run to seller central and start testing different options they have regarding using follow up emails and as well, the button. So before I let you go, could you please let our viewers know if they have any questions, what’s the best way to reach out to you?

Henson Wu:

You can email us at and we’ll definitely help you out if you have any issues or questions, especially if you’re using buyer-seller messaging during this whole year we’ve been just offering sellers. Even if you use other tools, just email us, we’ll spend some time we’ll look through your templates, your campaigns, make sure you’re compliant, because our goal is to make sure that you don’t get hit with any type of restriction. So if you have any questions or doubts yeah, just shoot us an email. We’ll be happy to take a look at your set up for you.


Lisett Lees:

Awesome. I’m sure a lot of sellers are appreciating your help a lot. So thanks a lot again, Henson for coming here today to talk about follow up emails and we’ll wish you all the best in your business.

Henson Wu:

Thank you so much for having me today.

Augustas Kligys:

I hope that this interview was interesting for you and you found some useful information. And if you would like to test feedback with software, you can find the links and the coupon codes for discounts below:

Try Out FeedbackWhiz – Click Here!

Want to watch this interview on YouTube? Watch below:

ZonGuru vs Helium 10 – Amazon FBA Product Research Tools Comparison 2021

ZonGuru vs Helium 10 Amazon FBA Product Research Tools Comparison

ZonGuru vs Helium 10

Amazon FBA Product Research Tools Comparison 2020

For 10% Off Helium 10’s Annual Plan:


Augustas: Hello everyone. Today we’ll be talking about two software tools for Amazon sellers, its ZonGuru and Helium 10. We will compare the features they both provide and we will see how. Actually, today we’ll have guests they are coming from ZonGuru, they are creators of this tool and we will be asking them to compare these two softwares, their solution and Helium 10. We will go into product research tools and also to the keyword research tools. There are a lot of other different features in both tools, but we will not have time for that. So, first let me introduce Lisett, she will be cohosting this webinar for one hour and Lisett works with different Amazon brands, and here we go. Here’s John as the co-founder or sale of ZonGuru and Chris. Hello, guys. So, could you please introduce yourself and yeah and introduce ZonGuru, shortly briefly what is it about because some people might not have heard of this tool?

About ZonGuru

Jon: Yeah, thank you Jon and Chris for jumping on this session. So, ZonGuru, it’s an all in one platform for private label sellers. So, it’s a software that you can use to, you know, to help scale your Amazon business. I know we’ve done a few sessions with Orange Click, but I think today, you know, really what we wanted to dive into is a few of our tools and compare them to some of the market leaders in Helium 10, which is obviously a great tool and has, you know, very specific solutions for very specific tasks. We compare very closely to them in terms of tools around product research, listing optimization, how to automate your business scale, you know, getting reviews, but I think we fundamentally look at data in a slightly different way. It’ll be interesting to jump in with Chris and Chris can induce himself but, you know, he’s a seven-figure seller who has used both tools and it’ll be interesting for him to kind of use his mindset and his insights and apply that to choose on gear and Helium 10. Point out some of those reasons. I definitely know a lot of those. But, you know, it’s better for me to just kind of step out of that, and let Chris and everyone drive that but yeah, you know, and I’ll definitely give a few thoughts as we go through. But I think one of the interesting things that we’re seeing from expert sellers like Chris is that the way that we look at visualizing our data, especially around validating a product idea where we essentially, you know, want to understand the demand for a product, we want to understand the competition, opportunity, and how much capital we need to invest in their business, into their product to get it to actually win on Amazon, and finally, the profitability. Those are really key questions that you have to answer to make sure that you found the right kind of product to sell on Amazon as a private label seller. We visualize that in a really good way. So, you know, that’s one of the key things that we look at. Then finally, I think it’s about getting access to specific data points that are really important to, you know, looking at how to how to target certain keywords, how do we get keywords and how do we, you know, how do we look at that opportunity of keywords versus their competition, I think we have a very unique way of looking at that which is different than anything in the marketplace because ultimately you find a great product idea. You’ve got to understand how to launch that and how to beat the competition. We have a great way of visualizing that across those two keywords around product research and listing optimization.

For a Discount on ZonGuru:

Augustas: Yep, yeah. Looking forward to Chris, would you like to tell a little bit very shortly your story as an Amazon seller?

Chris: Yeah. So first of all, I want to thank you for having me as a guest here. For me, I started selling on Amazon about three years ago in 2016. I actually know John from a meetup that we that we met each other and we actually, you know, be in talking and actually started helping him with these monthly Amazon meetups and nothing was ZonGuru at all, actually. But we just wanted to kind of co-host and co-organizer. It’s called Amazon Seller Insights in Hollywood was an in person monthly meetup. From there, you know, that’s the first time I actually heard about ZonGuru at the time and you know. He kind of like, told me about the different tools they’re working on and what they were doing. You know, I checked it out as a seller myself and see what other benefits it can help for my business. For me, you know, I actually experimented with all the tools out there at that point. So, for me, I was looking for some very specific things, and I really liked what he was doing. So, that’s why I’m here today, I was actually able to grow my business from 2016 to now to over seven figures a year. A lot of it was based on this approach with product research because in my opinion as a seller, you know, product research will make your Amazon journey either a uphill battle or a nice smooth downhill battle and it all starts with there. So, it’s very, very important to select the right you know, product niche category and the product in order to set yourself up for success. You know, down the line. So, it’s very, very important aspect of Amazon that’s where really a lot of new sellers really get stuck because they kind of get bogged down by all the, you know, analysis paralysis and things like that. So, you know, what I want to do is that again, the purpose of this is to showcase the differences between the two tools of Helium 10 and ZonGuru. Full disclosure, I am a paying member of both tools. You know, I started off as Helium 10, because, you know, at the time they were, you know, the market leader in the space, and when I heard about ZonGuru, you know, as John kind of walked me through the different tools and different features it had. I really fell in love with it too and for me as a seller, I want to kind of point out from hopefully an objective viewpoint as a seven-figure seller on Amazon, you know why I like both tools, I think both tools are fantastic. They do the job were very well, for me, there’s certain preferences and what I like about ZonGuru that, you know, Helium 10 might not, you know match up with. But again, I am a paying member for both. So, I do use both tools pretty extensively. But I find myself now using ZonGuru a little bit more just because of the few tools that I want to kind of showcase here today.

Augustas: We have already the first question. So, maybe before we jump into everything else, I know Helium 10 is working in different marketplaces. Here a person, is asking if ZonGuru works in European Union marketplaces. 

Jon: So, the answer is yes. You know, all of our tools work in the European marketplaces and actually Australia. We’re connected to and they work in Australia. As well, we’re the first tool to work in the Australian marketplace. If you sell on Amazon, Europe or in Australia, you can connect and use our tools. Now the awesome key things that puts will show you that aren’t necessarily available in Europe right now because we didn’t get access what basically Amazon hasn’t given the access from the API in terms of the data. But that has actually recently changed. So, watch the space we’re a few weeks away from having it’s a few tweaks available in Europe, but for the majority of it, everything works in Europe, so definitely try it out.

Augustas: Perfect. So, let’s look at the product research. This is probably the basic or the most important tools in any kind of software, right like, yeah, whenever someone starts with Amazon journey, they started doing product research and they jump on some tools most of the time. So, shall we start with checking, like both Helium 10 and ZonGuru, Chris, what do you think?

Chris: Let’s do it. Let’s get started. 

Jon: I want to I want to I want to say one thing. Before Chris does it, while he brings it up. But, you know, it was probably maybe about six months ago, I was talking to Chris and I was like, talking about ZonGuru and I’m like, you know, how do we get the word out? And he’s like, well, the one thing I want to tell you about ZonGuru is not to tell anyone else because it’s actually the best kept secret for a lot of the biggest sellers don’t do it. So, it’s kind of ironic that he’s on this right now. You know, talking about ZonGuru, which is which is funny. Anyway.

Helium 10 Black Box product research tool

Augustas: All right. So, Chris, are you ready to share your screen? 

Chris: Let’s do it. Okay. All right perfect. So, the first thing I want to go over is gonna be the black box product research tool from Helium 10. You know, most of these product research tools are set up in a similar format where you can select from different categories, you know, in these different types of filters, you go ahead and click on the button. It’s supposedly supposed to, you know, pop out different product selections for you. Now, me as a seller, you know, how Amazon is built on, it’s built on a keyword database, right? Customers go on Amazon, they search for a keyword and based on that keyword, Amazon will populate different product listings that are relevant to that keyword that are geared towards that customer to you know, purchase make that purchase, right, so everything is keyword based. That’s why it’s very important that product research tools are also keyword focused and keyword based as well. Now, both tools do that very well. As you can see, Helium 10 does offer this keyword feature here that does go over, you know, that populates keywords based on the search criteria. Now for me, you know, I think every of your quote unquote Guru out there or education space will teach you similar filters to go through. Now, me as a seller, a seven-figure seller, I look at really two main data points when I’m doing my initial search here. That is being searched volume, which to me tells me the demand for that product, how many people are searching for that keyword on a monthly basis? And then two is going to be the review count. How competitive is it? And so, you’ll kind of see me talk about this throughout the whole video here. Every data point tells me a story about that product category or about that product. From those stories from those pieces of information, I can gauge a good opportunity versus a bad opportunity. So, for me, first thing I like to do is, you know, filter out based on the search volume and the review count. Okay, so for me, I like to have at least a monthly search volume of at least 5000 searches so that means every single month is 5000. At least 5000 searches for this particular keyword and then the review count. For me, I like to have a max about maybe about 400. I mean, the average number of view counts is about 400. Because you have to think, if you’re going in with a brand-new listing, with zero reviews, you know, you don’t want to be going up against listings that have thousands of reviews and things like that. So, you want to very low competition as much as possible, the lower the number of the review, count the average number, the better, right? And then, you know, of course, you can do the category here and for this purpose, I’m just going to do you know, let’s say a very popular one. Now, nowadays with the whole stand at home or home order is the kitchen and dining space. So, I’ve been doing a lot of research on these and been finding some cool gems. So, it’s a similar format, right? You go ahead and click search and you know, you’re, you’re kind of populated with this list of different keywords that fit the criteria here, right so you know you have round coffee table, mini bags sealer, things like that. You know, while this does a good job of, you know, providing the keywords that fit these filters, it kind of for me, it kind of gives me it doesn’t give me as much information as I’d like, because I’m a very analytical person. Like I said, I let the data Tell me what the products what good products are.

ZonGuru Niche Finder product research tool

Now I want to kind of kind of go back here on the, on the other side of ZonGuru , they do have a similar product research tool called the niche Finder. So, I’m gonna go ahead and click on here and how this is built. This is actually pretty cool. So, if you want to kind of like an easy mode versus advanced mode, you can actually do you know, just click on this and click on Search and I’ll kind of populate based on these different filters that they have here. It’s I think it’s john you can kind of explain it based on all these different buyer demand competition opportunities like that, right?

Jon: Yeah, so just to jump in there for a second. But on the easy mode, we’ve got the three filters at the top, easy startup, business folder and big hitter. You know, you can use those to really return results based on Yes, different filters. You’ll see that in the advanced mode, but essentially for easy startup we’re looking at something which is more easy to launch on Amazon might not take as much capital and might not have as much return in terms of sales, but it’s a lower risk, product type versus big hitter, which, obviously is something that that you know, you bring you more capital but higher return. So, if you’re just starting out, you can use this but really the advanced side is where the magic happens. So, I’ll click over there. Yeah.

Chris: Right. So, that’s why I use it again, because I know the type of products, I’m looking for the metrics I’m looking for when I’m doing this. So, I’m doing a similar type of category here. So, I did. It looks like it just kind of populated my last search, which is nice. So, it does a home and kitchen, kitchen and dining. I like to have a nice score because this is kind of like the whole, you know, putting all these data points together to give this score this nice score. I found that based on my research, anything above a 50 is potentially a winner. Again, the same things 5000 monthly search volume, average review of max of 400. Again, this is just the things that I do initially as during my product research, I know a lot of people have different ways they do it. But for me, I found this really gives a good selection of different products when I’m doing this, and now go ahead and click on Search and I want to showcase the difference here between ZonGuru and Helium 10s black box. So, for one, you know, like I said, it just populates a nice long list of different key words that fit this filter, but beyond that is you can actually kind of hop over it. If you want to actually click on it, it will actually show you the page one. If you were to search for, you know, ice bucket, this is what would populate right over here, which is really, really nice, right? Something that black box, you know, you can actually just go on this page right here, but you know, it’s really nice, just have things here. So, you can kind of look at it, you know, thousand view really, really quickly. From there, you have these more data points, which again, I’m a very analytical person, like I mentioned. So, I want to know, the search volume, the average number of views. I want to know, you know, the average price average rating just kind of gives all of this information here, really at a quick glance, where black boss just kind of gives you the search volume, the price, monthly sales, monthly revenue, BSR, things like that. So, a lot more data points that you can kind of look at a grand view, and as you go down the line, you can kind of click on each one and see You know, like what looks very interesting to you. Like, for example, the milkshake maker sounds very interesting and monthly search volume of 6000. You can see here the, it’s a relatively low number of average reviews, I know it’s electronic might be a little scary for some when they’re starting out. But this is potentially something of interest, right? And as you go down, you can kind of see these different, you know, keywords, which is again, why, you know, what Amazon is built on what people are searching for. So, the whole idea of product research is you want to take advantage of what people are already searching for, and have your listing, you know, exposed to them. Right, show your listing right there. So, for example, this churro maker, which is interest because everyone nowadays is baking a lot more now that they’re indoors. This could this look something of interest right here. So, it’s really cool because you can actually, you know, like I said, have all this information at a quick glance, you can actually search as if you’re searching for that keyword on Amazon. You can do all this all within this one webpage as opposed to, you know, black box going to, you know, going to Amazon right here and opening up a new window and things like that. So, when you’re looking for like, really niches, this is my personal preference. Again, both do the job. But, you know, my preference is I want numbers at a quick glance, I want to do this as quickly as possible because the more products I can do, the more you know different keywords I can look for during my session. The higher the likelihood that I might find something of interest and a really good opportunity, right for example.

Jon: If I can just jump in there for one second but I think as people use this the idea of the niche score, which is answering those four questions I talked about. Which is you know, is the actual Search demand, what’s the competition opportunity? You know, what, how much money do I need to actually launch the product and what’s the profitability potential of the product. Then that gives you that ultimate niche score. You know, for example, the chocolate bags are 62% that I’m seeing on the screen. As you trust that more and more, you’ll see, as you scroll through these results, the relevance and the amount of ideas that you’ll get in just a few minutes is quite, you know, from my side and speaking to each other’s, that is quite incredible. You’ll find I use this tool and a lot of people use this as an initial stock to just get product ideas, because you’ll find things here that you haven’t even thought of pretty quickly. It’s all derived from the way that we collect the keywords based on actual customers searches that are happening on a monthly basis and building a database from that. So, you’re getting a lot more relevant ideas for Private Label business. I mean, I don’t know, this is a rose beer. I never even heard of that. But that could be an interesting product, you know. So, that’s one of the great things about it is one, the amount of relevant ideas you get upfront, and then the ability to validate very quickly based on the niche for, but then also to open up actually see the results and then look at some really key data around like reviews, actual search volume, etc. Obviously, the ability to do those filters at a high level. So, we’re getting a lot of positive feedback from the school.

Augustas: I can imagine this niche score can be a really good hint for researchers. But isn’t it that the X ray, I don’t know if we will show Chrome extension but X ray from Helium 10 probably also has some scoring numbers on the Chrome extension, right? But it’s on the extension. Of course, it’s a little bit different interface.

Chris: Right, and this actually didn’t even show me this product here. Yeah, so every, you know, product research tool, whether it’s Helium 10, or whether it’s actually don’t have the Chrome extension, installed Helium 10. But you know, Jungle Scout Helium 10 will also have their, you know, score their own proprietary score that they come up with. So, that’s kind of standard across the board. But yeah, the Niche Hunter is similar as Black Boxes or Helium 10s listing score as well, as you know. I think Jungle Scout has a one through 10 scoring system. So, they’re all probably very similar in that sense.

Jon: And just to kind of yeah, absolutely. I think everyone has a scoring system, and they have a different way of approaching it. But our you know, and that’s fundamentally one of the things that we really focus on with ZonGuru from a business practical perspective, how can we give you a visualization that can really work for your Amazon business and again, back to those four questions. That’s why we have it as a rainbow. They call it the rainbow because it’s got those four-key metrics. So, it’s not just one overall score of like, say, 68%, we actually give you a breakdown of that by all of those four key questions. Because you might actually, for example, you might have great search volume, you know, great, you know, profitability, but the competition opportunity is at a zero. That’s really important to know, from an overall perspective, it might have great search volume, but if it’s so competitive, that it is not even worth getting into, you need to be able to break that down into those four questions. So, I think that’s what people find valuable there is the ability to break it down.

Does ZonGuru show review velocity?

Lisett: I have one question regarding to your tools because I haven’t used the weight version, or neither the extension. But I have used Helium 10 products and what I really like about X ray is the metrics of review velocity and a lot of sellers have been loving that because you might do product research and see somebody having like 400 reviews. But then a month, maybe they have already like 1000 or over. So, review velocity is also really important. Does your tool show that feature somehow?

Jon: So, review velocity no, so that is a unique thing that Helium 10 does. Again, you know, I think there’s definitely unique pieces to each. We do give view counts on our, we have another tool called Sales Spy where you can spy on competitors and kind of look at it. That will give you the average view count for a specific period of time, which, you know, you can as you pair on, you can kind of see review velocity, but not that actual metric. Yeah.

Nich Score metrics breakdown

Lisett: Okay, and so to go over your niche score, so it was four things and what were they?

Jon: So, the first one is based on demand. So, we look at search volume and we look at, you know, revenue and a few other metrics within that, but it’s often the question, you know, is there enough actual search demand for this type of product? There’s a way of breaking down, I think it’s like four to 6000 in terms of search volume, and 300 to 500 sales is a general score. So, we look at that. The second piece is competition opportunity. So, we actually analyze the top 25 competitors and we look at things like EBC review counts, length that they’ve been selling on Amazon, how optimized their listing is, you know, a few other metrics that are involved in that to actually give it a listing score and say. What is the actual competition opportunity for coming out is a really competitive niche or is it not? And then the third one is is really based around you know, how much capital you actually need. So, we look at the investment opportunity. So, up front how much money do you need to be able to buy stock and compete on page one at the sales velocity of page one. So, it’s a really important question to answer because you’re looking at something that actually needs, you know, $80,000 for you to actually investigate on page one, that’s a very different type of seller to someone who’s saying, hey, you know what, I’m doing my first product and I need $10,000. Right? So, we average around, I think it’s around a 10 to $15,000 initial investment, you know, to get a decent score. So, you know, that’s obviously depends on your risk propensity, but it’s entirely up to you. Then the last one is around profitability. So, we actually look at things like price, you know, again, sale velocity, which is important there, but, you know, can I actually sell a product to make a decent profit, an amount that is actually useful for me to scale my business because anybody who’s in private label, you have to understand that you need to be able to have enough money left over to help grow your business and if you’re left over. If you’re at a price point and you you’re making two bucks on every sale, that’s, you know, after advertising, whatever that is, you don’t have enough to really grow your business. So, that’s a really important thing like can I sell it at a price point and make enough profit? And for us as business entrepreneurs, those are really key questions we need to answer before we are even interested in launching a product. Then it goes further which is, you know, Chris, will get into this I’m sure but taking that and saying. Okay, how much dollar you know, when I look at the keywords. Can I actually go on these keywords and beat my competitors? So, at a high level that’s the questions we want to answer before we think it’s a good idea or not, I don’t know if it makes sense to use it, but hopefully it does.

Lisett: Definitely, yeah, definitely. Okay, cool.

Augustas: Yeah, I just wanted to demonstrate it on X ray. There is a success course probably something similar but it is on just on the results on this screen. But ZonGuru provides niche hunter here, just one I don’t know what these colors means it’s a little bit confusing. So, the orange is buyer demand and then yellow is competition. Green is investment and red one is revenue potential. The longer it is, the better or the worse?

Jon: Correct. Yeah. So, the longer it’s, you know, big competition opportunity can be confusing, because, you know, you want to make sure that all of the scores as high as possible out of 100%. So, you know, competition opportunity, but 60% that means that there’s less competition, there’s more opportunity, right. So, you know, that’s, that’s important to look at. You’ll see this rainbow score that we have is featured in a number of our tools like on our Chrome extension, and a few other paces. It’s something that is kind of unique and owned by us in terms of how we look at it and we use it in our training a lot.

Augustas: Okay, perfect. So, time is running, Chris, shall we look at your screen?

Helium 10 Magnet keyword research tool

Chris: Yeah, so, one thing I do want to go into again is kind of based on keyword research tool. Again, I really focus on the keywords because I think that is what’s the most important thing when you’re doing product research is finding like I mentioned what people are already searching for on Amazon and creating a product to show up on those keywords for their search results in order to capture those sales. So, I want to go over kind of the two keyword research tools from both tools Helium 10’s magnet, and then ZonGuru’s keywords on fire. So, I’m going to first start off with magnet Helium 10. You know, what I really like about Helium 10 actually is the fact that it’s pretty quick. So, if you’re looking for a quick keyword here, so you know, for example, if you’re doing yoga mat and you want to do a quick keyword search and I’ve done this before, it’s relatively quick to kind of get a nice quick list of keywords and their search volume here, right? So, let this populate here and yeah, there you go. So, you can see and I like to, again filter by the search volume, which again, I’m going to repeat, showcases the level of demand for a certain keyword how many people are searching for this on a monthly basis. As you can see for yoga mat, you know, over 900,000 monthly searches, which is absolutely insane. So, you know, they’ll show you the keywords, the search volume, their magnet score, again, that’s kind of their own score based on their own algorithm and their data points. The biggest thing is they provide is a CPR eight-day giveaway number that’s been really popular for products. When they’re looking to do their launches. You know, how many units do they need to allocate to rank for the number one position for this keyword so if you want it to rank on the number one spot for “yoga mat”.

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