Benefits and Risks of Using a Launch Service to Increase Sales & Reviews

launch-service-for-amazonLaunch services have been extremely popular over the last two years and for good reason, they work. If you have used a launch service or are considering using a launch service to help boost sales and reviews of your Amazon product there are some things you need to know so you can understand the risks and rewards.

Benefits of using a launch service

Launch services work by offering products at a large discount in order to get “honest” reviews. You’ll see reviews on products saying something like, “I purchased this product at a discounted price in exchange for an honest review”. You can set the amount of products you want to give away and a percentage of those buyers will leave a review.

By selling your products (even though its discounted) you get an increase in BSR (Best Sellers Rank) which is directly related to your organic search rankings. Boosting this ranking will bump your organic sales.

Getting reviews to your product will also help your rankings as it is fairly evident that is a part of Amazon’s ranking algorithm. Having reviews is very important for increasing your conversion rate which is also part of Amazon’s organic search ranking algorithm. Using a launch service to get reviews to a new product is incredibly effective and a great way to set the sentiment of the product (people see lots of positive reviews and they tend to think positively of it as well).

Selling lots of products allows you to boost your seller feedback which is also an important part of Amazon’s ranking algorithm. Having good metrics in fulfillment and customer service will let Amazon trust you more and won’t throttle your sales (especially if you’re a new seller). This is slightly less important if you’re selling FBA.

Risks of using a launch service

First and foremost, Amazon’s TOS says manipulating their Best Sellers Rank is bad and can be punishable. Interpreting that can be tricky, however. If you’re using PPC within Amazon to boost sales and get your BSR/rankings up then you’re manipulating Best Sellers Rank but in a way that Amazon makes available to you. You could easily make an argument you’re giving away products not to manipulate salesrank but to increase feedback and gauge your product’s viability in the market. Regardless, you’re opening yourself to Amazon interpreting what you’re doing and they aren’t the best for siding with sellers.

amazon-optimizationAnother risk of using a launch service is the devaluation of reviews from discounted purchases. There have been rumblings from Amazon regarding the devaluation (and possibly removal or flagging of) reviews that were left after a discounted purchase. Before investing thousands of dollars into a launch service, you should consider the long-term viability and sustainability of the reviews.

After using a launch service you might notice a new seller on your listing. This happens pretty frequently. There are tons of sellers using the deals that launch services advertise in order to make some quick cash. They’ll purchase your discounted product and sell it on amazon for less than you. This can be harmful in brand degradation, customer service, and price dilution.


Before using a launch service to boost sales and reviews for your product you need to consider if its the right strategy to implement. Another consideration is the amount of product launches you do. It’s much better to do fewer launches with more products sold than to do more launches with fewer products sold each time. From our experience, launch services are best utilized by new brands with new products. Established brands with new products should definitely think hard before employing a launch service to bump sales and reviews. To mitigate some risk, a seller might create two product listing pages and use a launch service on one and market the other listing separately. You can always combine the listings later if you’re seeing some sustained growth and want to capitalize on the BSR and review count.

in SEO
Related Posts

How To Make Your Amazon Private Label Product Stand Out – Differentiate With Gembah Co-Founder

August 20, 2020

August 20, 2020

Interview with Amazon Seller Insights Zack Leonard- Co Founder of Gembah Click Here for 50% off your first month of ZonGuru! Jon Tilley: Hey guys, it's Jon Tilley to the here from ZonGuru based here in Los Angeles and

Amazon Seller Central vs Vendor Central or Hybrid Selling Model – Which is Better? Pros & Cons

September 21, 2020

September 21, 2020

Table of Contents- Amazon Vendor Central vs Seller Central- About Carina Mcleod- Amazon seller, vendor, or hybrid?- What is an Amazon vendor?- How to tell if a product is sold be a Vendor Central account- Reasons to become a

Helium 10 Review

March 25, 2020

March 25, 2020

Click Here for 10% Off Helium 10! Table of Contents IntroductionWhat is Helium 10?Review of Helium 10 ToolsBlack Box - Helium 10's Product Research ToolXRayMagnet 2.0 Keyword Research ToolCerebroHelium 10 ProsHelium 1o Cons Introduction People are making millions of

Jungle Scout Review – Is It Worth the Money?

March 31, 2020

March 31, 2020

Can Jungle Scout be helpful? Yes, but there are some dirty little secrets about Jungle Scout you should know before you buy, including why you don't need it and how you can get all the features Jungle Scout gives

The Best Tools / Apps for Amazon FBA 2020

February 13, 2020

February 13, 2020 2

Options for maximizing your FBA experience For any e-commerce entrepreneur, selling on Amazon can be crucial to hitting your sales goals. The beauty of FBA (Fulfilled by Amazon) is incomparable convenience such as discounted shipping rates, quick delivery, returns

FeedbackWhiz Review – Automated Amazon Review Requests & Follow-up Emails

September 2, 2020

September 2, 2020

Try Out FeedbackWhiz - Click Here! IntroductionWhy are follow-up emails important?How to send proper follow-up emailsHow many times can you ask for a review on Amazon?Can you send an email requesting a review and later use the review request

WordCamp Seattle

October 23, 2019

October 23, 2019 1

Hey WordCamp Seattle! Thanks for attending my session, SEO Is Evolving Away From Google. I hope you found the information valuable. You can download my slide deck below and if you have any questions, don't hesitate to email me

Amazon Optimization Consultant

May 6, 2013

May 6, 2013 2

People who sell goods on Amazon oftentimes find themselves wondering how to make their product stand out. This is because an increasing number of products are being sold on Amazon every year, making the competition and clutter also increased.

Sellics Review 2020 – Amazon FBA Tools

April 3, 2020

April 3, 2020 2

Discount on Sellics - Click Here Today I'm reviewing Sellics and I'm just going to give you guys a bit of an overview. In the dashboard you've got the sales and profit, so it just gives you this sort

ZonGuru vs Helium 10 – Amazon FBA Product Research Tools Comparison 2020

August 23, 2020

August 23, 2020

IntroductionAbout ZonGuruHelium 10 Black Box product research toolZonGuru Niche Finder product research toolDoes ZonGuru show review velocity?Nich Score metrics breakdownHelium 10 Magnet keyword research toolZonGuru Keywords on Fire keyword research toolDifference between ZonGuru and Helium 10 keyword research resultsHelium

Helium 10 PPC Ad Manager Guide / Tutorial

October 19, 2020

October 19, 2020

CLICK FOR 10% OFF HELIUM 10 Table of Contents:- Helium 10 Keyword Research for Amazon FBA- How To Launch Amazon PPC Campaigns- Helium 10 MAGNET And CEREBRO Keyword Research Tutorial- Creating A PPC Campaign Within Amazon- Helium 10 Ad

Seller Bench Review -Amazon Owes You Money

April 16, 2020

April 16, 2020

This is a transcript from this video on YouTube. What’s up, guys? Ryan here. Today, I wanted to make a video talking about an Amazon FBA Reimbursement Recovery Service called Seller Bench which I really love. I saw an

Rank Better in Amazon

May 6, 2013

May 6, 2013 1

There is a common misconception among Internet users that getting started with Amazon is a daunting task. The truth is that getting a high ranking for a particular product is much easier in Amazon than getting a good ranking

Increase Amazon Sales

May 6, 2013

May 6, 2013 1

Amazon is considered by many to be the leader when it comes to online bookselling. Aside from this, Amazon is also a well-known company that is very proud of its capabilities in meeting the needs of its customers. One

Is Google losing to Amazon

June 23, 2016

June 23, 2016 6

There was a time when Google was the end-all be-all of the internet. If you were researching, buying, etc, you went to Google. By some estimates, Google had almost 80% of total search market share. Since then, Google's share

  • What’s up, everything is going perfectly here and ofcourse every one is
    sharing facts, that’s really good, keep up writing.

  • We are a group of volunteers and opening a new scheme in ouur community.

    Your web site provided us with valuable information to work on. You have done
    a formidable job and our whole community
    will be grateful to you.

Leave a Reply

Your email address will not be published. Required fields are marked *