Create the BEST Amazon Listing with Sam Page from Amazon SEO Experts

Dustin Kane: Hello everyone and welcome to episode 23 of Two Amazon sellers and a microphone. Today, Chris and I have a very special guest Sam page from Amazon SEO Experts is on with us, Sam. What’s happening?

Sam Page: Hey guys. Thanks for having me on. 

Dustin Kane: Oh, thanks for coming on. I was excited. I posted this one of the, I don’t know which episode. It was posted on a recent episode on LinkedIn and you jumped right on and was nice. He commented and asked if we wanted you to come on the show. Of course, we’d love to have you on the show. Plus, I found out that you’re a tennis guy like me, so that was exciting to be able to talk tennis too. But, like I said, thanks so much for coming on. I’m excited because being able to talk today about SEO on Amazon listings. It’s so important for sellers and I think this is great. It’s great topic because for Kris and I it would be helpful for us too.

Kris Gramlich: Yeah, I’m excited about this. We’ve got some questions we’ve got here and we’re just going to go down this list here and just learn a little bit about creating a good listing. What it takes, how you rank better. Just getting the nuts and bolts on when you set up a listing of what you should and shouldn’t do. So, I’m looking forward to this one. 

Dustin Kane: Oh yeah. Before we crank up though. Why don’t you give us a little bit of your background, tell us about you and all the stuff you got going on. You’re a busy man.

Sam Page: Yeah, super busy. Maybe too busy, but I’d rather be busy than bored. But yeah, to take a step back a little bit about me, I’ve been doing just SEO in general, since about 2002, 2003. When I was in college, I bought an online casino. Yeah. So, I bought that. Back then, you could gamble online. You could play poker online. There’s a poker boom back then. You could deposit with credit cards and instead of going to classes like a good college student. I deposited money and I was I was lucky. I think I was more lucky than good. I made out with some money and more money than I should have had in college. For sure, I said, okay, I can see myself blowing this money. So, I ended up buying this online casino. It was was the name of it and, it was funny because I had no idea what I was doing. I just wanted to know I wanted to do something. This is something I knew decently well, as far as like the subject matter. Marketing a website or running a business at all I had no experience with. But I jumped into it and we started getting some good players like, actually we had sports betting too, and it was about around the time of the world cup. It really boosted the bottom line of the website. I saw on the horizon that they were going to start banning credit card deposits in the US so I ended up selling that. Then with the money I made on that, I wish I could say I made a smart decision, but I ended up just blowing it all partying. Especially on the trip to Los Angeles at 22 years old or whatever. I think maybe in some ways it was a really expensive, but valuable lesson to learn at that age. I never blew money again after that. So yeah, and from there though, I learned the basics of SEO. Back then there weren’t many resources, so there’s a lot of trial and error. From there, I started working at an agency and learning as much as I could, trying to get my feet wet, learn PVC or SEO content. Basically, anything that the agency was offering, I was jumping into and over the next few years, I pursued that path. Around 2007, 2008. I started dabbling on Amazon and I created a couple e-books and I published one eBook it was like, how to buy and sell cars for profit. It was something I had tried in the past, on my own. I was successful at doing that and so it was like a side hustle type of thing. I put it out as an eBook and actually tried to rank it, get some sales to it, run deals and it was really successful. I was a lot different back there on him back then on Amazon than it is. Now, of course you can get a review by having friends and family or review it or some other, maybe less scrupulous ways of getting reviews too. But anyway, I figured out how to do well on Amazon and spice. Basically, created a business of, like we were churning out. So, I had two employees that we were churning out eBooks. So, like I would just feed them topics. They would create the eBook list it, sell it. When we had, I think like 300 eBooks published at one point. So yeah, and then from then, I said, this is good. Let’s try it with real products. So, I started selling my own products. I sourced from China, I had connection there. Yeah, so I just private labeling before, this is really good niche. and Amazon is obviously the one that’s the most successful for me. eBay was there, but it was nothing like Amazon was back 12 years ago. Yeah, it was really successful with two products. I ended up selling those two products to, competitors. In that meantime, after that, I actually had a lot of people reach out to me and say, can you help me with my product? And kind of word got out that I was good with Amazon marketing. I said, yeah, sure and I saw that there was a big need for that. So, I created the website, Amazon SEO, and started making a more formal agency.

Over the first few years, we grew really rapidly because there was no one else doing it. Honestly, if you searched in like Amazon SEO company or SEO service, there was no other website there. So, we had first mover advantage and got a lot of really good clients. We grew too quickly because it’s not a scalable thing. Amazon as an SEO practices is like a lot like Google in some ways where it’s like, you need a custom approach for each product. It’s a very time-intensive tasks. So, we struggled with really competitive clients and we’re really successful with easy clients. But I couldn’t wrestle that idea at night of having clients that weren’t successful. So, we ended up scaling back and now, we take on clients that we have the bandwidth for. It could be a big client, we want to make sure that we can give that client the right amount of attention to make sure that they’re successful. But yeah, that’s where we land today. So, it’s smaller there’s only five of us. We all work remote and we all focus really intensely on our clients and make sure that they get the results that we want, the expectations that we’re setting for them. Yeah. I know it’s a long story, but I don’t know how to tell it any more succinctly than that. 

Dustin Kane: That’s cool. It sounds like you’ve got tons of experience, you been in the Amazon space a really long time. Chris and I both started around 2013. We thought we were jumping in early then and you were in way before. 

Sam Page: It’s funny to see. There were some people that crossed over too, I remember, there’s like an Amazon company that the guys that run it now, it’s one that most people have heard of. It’s based here in Austin where I’m at and those guys where these guys were selling courses on how to rank on Google. Then one day, they switched over on how to rank on Amazon. And that was their course and they built a whole business out of that. But it’s funny to see how things progressed over the years.

Dustin Kane: It is. I’d love to just pick your brain now about creating really good listings and you know what SEO looks like on Amazon, how important it is and, mistakes that you see made. We’ll go through a lot. Cause I think there’s so much value here for people tuning in that would love to take you through it. So right now, when you’re starting from scratch on a listing of it, what are the steps that you take to create a listing?

Sam Page: Yeah. absolutely. The first thing you want to do is keyword research, comprehensive keyword research is the bedrock of a successful listing. So, if you don’t know what keywords you’re targeting, you’re going to just be, throwing stuff at a wall and you don’t want to be doing that. You want to cut down on that learning curve as much as possible. So yeah, I spend a lot of time on keyword research. Then from there, building the listing looks a lot like what the most successful competitors in your niche are doing. If your competitors are filling out everything, then you should fill out everything. If they’re going long or short on things, you should follow that too. I find that, you can do the bare minimum sometimes and still be successful, but it’s in spite of that. It’s better. If Amazon’s offering it, you should probably take advantage of it. It’s the rule of thumb that I say. Yeah, I think that’s where things would start, but make sure that you’re following and focusing on the keywords, your strategy is based on the keywords that you’ve found to be the most valuable for you. If you’re in a super competitive niche, let me point this out too. I think it’s important that if you’re in a super competitive niche. Let’s say your focus keyword is, it’s something like cell phone covers. You’re not going to be able to compete and sell against cell phone covers as a keyword when you starting, if you’re brand new, just forget it. You’re going to want to go super niche and find a keyword that you’re targeting that you can actually compete with. So, something yeah, the volume is going to be a low, but start off with something that’s attainable rather than something that’s just ultimately unattainable. There are some companies that are starting from scratch and they have a million dollars in budget or more per month allocated to tackle those keywords. That’s a different story. Most companies, most products don’t have that, but yeah, find the keywords that are a little bit easier to tackle first.

Dustin Kane: So, when you’re launching a new product, you’re really laser-focused on trying to just rank for one or two keywords and you’re utilizing everything for that early on. You put it as PPC, your title, the whole bit is focused on gearing it towards that specific keyword? 

Sam Page: Yeah, I would say so. And then of course, some of those keywords have variations, but, yeah, I would say it’s focused really closely on a few keywords. Yeah and then everything that even the PPC campaigns afterwards, focus on those keywords. 

Kris Gramlich: And so, when you create the listing, you’re doing the keyword research, what do you start with first? Are you going to the bullets first and getting those figured out? Are you going straight to the title and focusing there first or description? What’s that process look like? 

Sam Page: Yeah, I think the first step I take is looking at the competitor titles that usually they’re going to have that keyword in their keyword variations that are the most important in the titles. You can dive further into, I usually use also, I use some keyword research tools on Amazon too, and that kind of cuts down on some of the time I spend doing it. But yeah, also you can look and see what the title of reviews looks like. You can mine reviews on those competitor products for keyword research ideas.

Dustin Kane: So, when you’re just looking around at people that are coming on as clients, or work in the space, what are some common mistakes that you see sellers making with their listings? 

Sam Page: Broadly, yeah, let’s not get too specific. I think broadly is the image carousel or usually the A-plus content. Those are really hard to do well and that’s the one I see probably done with the worst skimping on quality image content or video content. It’s easy to put a video in the carousel now, and we should do it. But a lot of companies, they’re more focused on hurrying up and getting the product listed on Amazon. Then they cut corners when it comes to the content, like the image content. That’s a huge red flag to me. It’s not a red flag. It’s just something you shouldn’t do. That’s the big mistake. 

Kris Gramlich: Yeah, we see that a lot too. When we work with sellers is, they only have one or two images and it’s you need to get some more images for that listing because when somebody comes through listing, they’re not going to convert if you only have a few images. So that seems like a lot of people miss out on that. 

Sam Page: A lot of sentiment is driven from that image too. What’s the quality of the product? If people feel like they’re getting a high-quality product. They’re going to review it better too. They’re going to be happier customers.

Dustin Kane: Absolutely. I got a question for you. Have you seen it, is it possible right now to rank a product with just the way you write your listings, your tiles, without using PPC in Amazon right now? Or does the listing all that just help you rank better when you run ad?

Sam Page: Yeah. If you have zero competition, you could probably rank it. If you have a totally novel product, yeah, you could probably rank it. Or if you have one competitor who is just absolutely terrible, Amazon. But ultimately, I don’t see any way around ranking products without doing PPC. You have to invest in Amazon marketing services. Honestly, you’re foolish if you don’t because every other platform like Google, Facebook or anything eBay, none of those things have a paid ad platform that directly influences the organic rankings and Amazon does. So, if you’re not investing in it, you should be. Plus, the return on investment on these PPC ads on Amazon is ridiculously good right now. So, it’s only going to get more expensive as competition jumps in. 

Dustin Kane: Yeah, that’s right. so interesting. I think that’s something that a lot of sellers don’t realize that people that are getting onto Amazon is understanding the whole Amazon flywheel effect. About how, whatever you’re doing to drive sales to your product just moves you up the rankings organically. When you’re sitting at the top of search on Amazon, that’s the best real estate, the internet.

Sam Page: It’s a perpetual ranking algorithm them, right? Like the more sales and reviews and, conversions, you get the better, you’re going, the more sales and reviews and conversions you’re going to get. So that’s always the goal with new products is to crack into this top three, top five positions. Because it’s really sustainable once you get there. The core principle, like the core data points of Amazon’s algorithm is such that they perpetuate upon themselves. So, the hard part is cracking into that. But yeah, absolutely. 

Dustin Kane: How does doing your listing, all these things we’re talking about with you. So how does that help you crack into that? How does a good listing help your ads, help you show up or rank faster organically? How does all that work?

Sam Page: Yeah. So, from my experience, there’s really three main data points to that algorithm and it’s the reviews, the conversion rates and the sales volume. So, the better you do at those three things, the better you’re going to rank. So, for sure, your on-page optimizations, your content, the way you build the listing is going to positively influence your conversion rates. Also, your reviews. There are really two things that you have influenced there, but conversion rates are the most obvious. So, if you have a highly converting product, like if you guys are wondering, like in what context I’m talking conversions, right? Like someone goes on Amazon types in cell phone cover, they see your products, they click through to your product and then they buy the product. Amazon sees that as a conversion for the keyword cell phone cover. They’re going to start ranking it better if you convert better than the competition. Yes, if your product listing has awesome, awesome content is good. video content, good image, content, good reviews. All of those things are going to help your conversion rates. If you have the worst converting product, but you’re getting tens of sales. You’re going to lose out on a lot of potential success there. You’re wasting a lot of money with paid ads too.

Kris Gramlich: Yeah. As I said, we see that as well. Like people come to us, they’re like, my ads are not performing. My ad cost is too high. You may not have an ad problem. It may be a listing problem.

Sam Page: Yeah, sometimes it’s hard to diagnose if you’re in one of those super spammy niches, like cell phone covers or something. Because the cost per clicks are really high and you see some of the listings that look like, by all measures they would not convert well. So sometimes it can be difficult to diagnose if it’s a conversion problem, or if it’s just a spammy expensive niche problem. But most often it’s easier to identify if your product listing compared, just pull up on one monitor your listing and the next monitor at the top-ranking listing, you can diagnose pretty quickly who’s is better converting.

Dustin Kane: Exactly. So, speaking of those competitive niches and stuff, what do you tell a client? Is it tricky to have a client that’s in a really competitive niche like that? What do you do in terms of setting expectations? Because that is really hard for me. Then some of those niches, it can be impossible to have a low a cost. It’s fricking nice to have a low cost. In terms of just if you’re starting out and you’re in product research, what you want to sell. You mean, what do you say to someone who’s coming to you say I’m looking to sell iPhone cases?

Sam Page: No, for sure. It’s just going to get more and more challenging too, as far as this is concerned. But a lot of times I try to get a feel for what their commitment level is, what their budget is. I will say in super spammy niches, it’s a benefit if you’re a big brand. You can still pull in a good converting traffic through branded search terms. That’s a good way to compete against some of these black hat spammer type of product listings. I don’t anticipate Amazon changing anything too drastically too soon. I don’t think that they’re going to be able to filter out some of these black hat Amazon sellers. So I think that we just need, as white hat sellers, as brands, we need to just learn how to compete alongside them. But yeah, I think a lot of it too comes down to what’s your pain threshold? Like how much are you willing to spend in paid ads? Not only on Amazon, but you’re going to have to Mark it off of Amazon to drive traffic to this listing. What’s your pain threshold? Like how long can we break even, or even take a loss on a product in order to get the sales volume and the review volume, and the conversion rates high enough to get the rankings that we need. I think a lot of this is a long-term, right? Because if you look at Google, it’s harder to rank now than ever. If you look at any other search engine, it’s hard to rank there, and it’s always gotten harder as the algorithms get more sophisticated. I think Amazon is no different. I think it’s going to get more complex and more difficult. Now is the easiest, like now will be the easiest time to generate new sales for and reviews, especially reviews are going to be worth their weight in gold in the next five to 10 years. So, we need to take advantage of the resources available and assume that as a brand you’re going to be here longer and can outlast this spammy, typically foreign sellers.

Dustin Kane: Yeah. Interesting. All right, so. Go ahead, Kris, 

Kris Gramlich: I just want to touch really quick on a couple of things here. Talk about ranking. A lot of people will spend time on like writing really thorough bullet points or really thorough descriptions. Between the bullets, the description, the search term field, and the title. What would be the most important field to focus on as far as making sure you’re going to rank for those keywords? would it be, putting those in the title first or put them in towards the beginning of the title? I’ve heard that was something really good. It was like, put your main search term at the beginning of the title, touch on that a little bit, if you could.

Sam Page: Yeah, I think for me of all those places, if you have to get one and only one, I would say, get the title. That’s my opinion is the most important. You could probably find him an outlier case where it wasn’t, but I think 99 times out of a hundred, the title is the most important on page element, the location of where your keywords are in the title. I think that used to be the case where it was more crucial to be in the front. But I think that’s becoming less the case. I’ve ran tests recently where I took the brand name out of the title and put the keyword straight at the beginning. Then I put the keyword, the brand name back in and move the keyword back. Actually, I saw an improvement with the brand in the front. So typically, you would say, and this is an N of one, right? So, this isn’t the most scientific study. But it confirmed my suspicions there, but yeah, that’s where I land on that. 

Kris Gramlich: So, title then followed by bullets, description and search terms I’m assuming? 

Sam Page: Yeah. Search terms definitely last. But yeah, I think, yeah, bullet points and description. Then like A-plus content probably falls in that description too. 

Dustin Kane: How big of an impact do you think that A-plus content makes just in general? A lot of people don’t even scroll that far, or a lot of people are on mobile. I don’t know how much they’re flipping through the images. Obviously, A-plus content looks better. Makes your listing more professional. It has to help conversions. Do you see that, let’s say I’m a new seller and I haven’t got brand registry yet? I’m still waiting on my trademark. So, I can’t do a lot of that stuff, am I missing out a ton or is it kind of important or what’s your take on that?  

Sam Page: I think you’re missing out a ton. But you can wing it. It happens a lot with foreign sellers where they can’t get brand registry, so they don’t have it and they’re still successful. But it’s a lot more work for them. I think it depends on the niche, like anything. It all depends on what your niche is. But for sure if you’re selling something as a premium option, you need to have A-plus content. if it’s an expensive item, for sure you need A-plus content, you’re going to have to build this credibility with the customer. Someone who’s spending thousands of dollars on Amazon on one product, potentially, let’s say in this scenario, maybe make a hypothetical. If you’re spending two grand on a product on Amazon, you’re probably will scroll down there and that A-plus content will make a difference. But yeah, I think in general you got to, if Amazon’s offering it, take advantage of it, use it. I will say, I think if you have really bad A-plus content, it’s probably worse than not having A-plus content. 

Dustin Kane: Good point. 

Kris Gramlich: What would really bad A-plus content be? Just too much text or awful images?

Sam Page: Awful images like broken English. Yeah, like I think awful images, broken English. I could pull up a few examples, but yeah, just don’t mess it up. I think also having like foreign language thrown in there too. Just be smart about it. Don’t let your nephew or niece make the images in Microsoft paint or whatever. It’s just, yeah.

Kris Gramlich: Something that’s been curious for me is the images both on A-plus and on the listing. When saving those images, when you save those images, if I saved it and I’m selling a dog brush. If I save an image, using like my top 10 keywords in each image, I save with a different keyword dog brush for short hair, dog brush for long hair, dog brush for golden doodle and I save each image differently. Does that help with any type of like SEO as far as on Amazon or Google? 

Sam Page: I think it does and I do that. I think that the way you title and get the actual name of the imagery, is that what you’re talking about? The file name. Yeah. I do that. It definitely works in Google and I assume if it works in Google then Amazon is using that data too.  

Kris Gramlich: That’s good. I’m going to change my all my files now.

Dustin Kane: That’s it. Little things like that most people don’t think about for sure. Yeah. I’ve got a lot of images I’ve saved as image number one, image number two, and can make, probably can make a big difference. 

Sam Page: If you’re an engineer, it’s not any, it’s not a hard thing to do too. If you’re working on these algorithms, that’s a really easy data point to include into the algorithm.

Dustin Kane: That’s for sure. Going on that a little bit, in terms of, cause I think you touched on this before talking about basing your listing on what your best competitors are doing, whether you do long or short with those bullet points. I see both things. I see bullet points that go on there. They’re super long. Maybe there’s a lot of keyword stuffing going on in there, or they’re just, it’s good. In your opinion, or if you have any data behind it. Short or long, what’s better both with title and bullet points. Is it better to be crystal clear and brief or just go on forever? 

Sam Page: When I start out, if I have no data on the niche, I usually go long on both the title and the bullet points. That’s my default, the thing is that could different be different totally, depending on the product and the niche though. So, like some people shopping in this niche may just be looking for quick, they’re ready to buy right away. They just want quick data, feed me this bullet point and then I’ll buy and you have to just AB tests and stuff and find out what works well. So that’s why I tend to assume that some of the top sellers in these niches have already done that hard work and I will follow what they’ve done. Now, if they only have 10 reviews, 20 reviews or something like that, a hundred reviews, then probably they haven’t done that much work. But thousands of reviews. Yeah. Eventually, they put in the time and effort. 

Dustin Kane: That’s a good point though, to just follow. That’s typically my strategy when I started, I just look at what my competitors are doing and try to mimic as best as possible and differentiate myself slightly, but stay in their lane. Because yeah, if they’re having success, then they’ve done the research and put it in there. That’s a really good point in terms of all the different fields you can fill out. Are there any other fields when you’re creating your listing that you feel can help? Obviously, you got the main ones, but there’s a lot of backend fields and other things that you can fill out. Do you get as much of that as you possibly can, anything at all that’s relevant to the product to help?

Sam Page: Yeah. Put it in there. this is just part of doing the work that other people won’t do. So, there’s not that many times do I come across a client who has that completely filled out every potential field and if you’re the one putting in the effort and filling out all of those fields. You’re going to be ahead of the majority of your competitors in that regard. It’s just one more thing of do the work that people are not willing to do. Yeah, I recommend putting all that in.

Dustin Kane: Yep, and we’d say the same thing with advertising. when we talked to people about running their ads use every possible option, Amazon has. A lot of times, if it’s something that’s newer, like with advertising, they constantly launch new ways you can advertise the newer stuff is underutilized, it could be quick wins there, quick gains 

Sam Page: And cheaper. It’s usually cheaper because it’s less adopted. Then as it matures, it gets more expensive. What do you guys think of the video advertising. 

Dustin Kane: It’s great. They convert really well from what we’ve seen from all the people that we work with. They’re really working well.

Sam Page: Even in like industrial, I’ve seen even an industrial product, the video ads have worked well, so really fascinating. 

Kris Gramlich: Yeah. Just to tell a story. I looked up air filter, 24 by 24. You guys can check this out, but the video after the sink was great. It was just a lady sitting still and all this, like dust fell on her just kept coming on her and it’s spot on. Then she took this filter and she put it over her head. The dust [inaudible 29:59] like it got my attention, I’m sure it, wasn’t very expensive to create that. I’m sure it converts like crazy. I’m a big fan of video.  We talk to clients all the time. If you don’t have a video ad, you need to get one made. Because they’re going to convert probably better than your sponsored product ads are. 

Sam Page: Yeah right now, for sure. 

Dustin Kane: On that note, the video note. I got a question about Amazon live. Have you seen anything or do you use Amazon live or have you seen an effect?

Sam Page: I’ve dabbled with it, to be honest, I wouldn’t say I’m an expert on Amazon live. I tried it and I didn’t get great results from it, so I just pulled away from it. It’s, maybe I need to go back and revisit it with a different client, but yeah, to be honest, it hasn’t been anything significant for me, but again, that could be just my fault. It could be, I could have just not given it the right attention. what do you sound like you’ve probably had some experience with it? What do you think?

Dustin Kane: I haven’t used it myself, but I was talking to somebody the other day who was just making tons and tons of Amazon live videos. They tend to show up, may show up all over the place. They were showing up and like videos, related to this product they’re popping up in those sections. So, I’m not sure what the strategy is behind, but I was just curious to see if that was another avenue that you’ve seen success with, but.

Sam Page: Yeah, I wish I could say so. 

Kris Gramlich: Yeah. Before we wrap up here, I want to give you a chance to obviously talk a little bit about is, what is one tip, like one easy tip to do to your listing that you would give to sellers out there that they can probably do right now.

Sam Page: Okay. For sure if you’re a brand-new seller get on the early reviewer program, pay 50 bucks or whatever, 60 bucks per review through Amazon. If you have five, you get five reviews from it. If you have variants on the listing, enroll all the variants, nobody wants to be the first person to leave a review on a product. So, get the first reviews in and then you’re off to the races. If you’re not a new, seller, I would say a big tip is to combine your listings where they make sense. Get variants on listings. If it makes sense almost it’s an amazing amount of clients that come to me and they have. Let’s say they’re selling like gummy bears, right? They have a pound bag of gummy bears and a half pound bag of gummy bears. They are just separate listings. Like the first thing I do is say, combine these listings, you get combined review count. Then people, maybe somebody who’s shopping sees the one-pound bag first. Then when they get through to the listing, they’re like, ah, I really only want it to half pound back and they convert better than they would have if it was a one pound. So, combine the listings. If you have good reasonable variance and then get into the early reviewer program. 

Kris Gramlich: Nice. Dustin. You got any other ones? 

Dustin Kane: That’s a great, I do have one more. The Amazon question and answer section on the listing, does it mean there, you see some of those things where there’s like hundreds of questions and answers and does that help a lot in the optimization of the listing. Obviously, it’s good content. It maybe helps conversions because they get their question answered. So, does it help? Is it good for search engine optimization and how can you get that started? How can you facilitate people asking questions if it is important? 

Sam Page: Yeah, again, it’s going to be niche dependent, right? Like some niches, you’re all just seeing more questions and answers than others, but it’s absolutely important for conversion rates. You want to see, what the competitors have as far as questions and answers and make sure you can address that in your listing. But also, be prepared to answer that in your own question and answer section. But yeah, for sure. It’s an important thing to have. It’s great for SEO. The more mentions of certain like having the keyword in the question is, it’s probably a small data point. But it’s still probably worth having how you see that or how you get more questions and answers. You can go about that. A variety of ways you can just, I just, honestly, I just let it come naturally. Don’t try to force anything unless you absolutely have to, but yeah, I just let them come naturally. 

Dustin Kane: Yeah. I was wondering how big of an impact that question and answer section has. 

Sam Page: I guess items, sorry, I didn’t probably didn’t answer that. Like the impact of it. I don’t know exactly how impactful it is, but it’s, as far it’s probably around the same level of impact as like an A-plus content.

Dustin Kane: Interesting. Got it. So, if I’m out there, I’ve got my Amazon, product, I’m ready to sell it and I want some help. How do I get in touch with you and utilize your services? 

Sam Page: Sure. Yeah, just visit, Amazon SEO search engine optimization, I’m also on LinkedIn, just Sam Page and you can probably say Sam Page at Amazon in the keyword box. But I’m doing YouTube. I have a YouTube channel, but it’s the less, it’s I’m starting to put a little bit of content about Amazon.  I just ramble about all the stuff I’m interested in and also perhaps some tennis videos of me. If you guys want to watch me play some tennis, 

Kris Gramlich: I know Dustin is definitely going to check that out. 

Sam Page: Please. Yeah. Don’t scout me too hard before we play, but, yeah, and it’s just my name Sam Page. You could probably just type in like Sam page that’s in YouTube and find me that way, but. Yeah, or just reach out to me. You can also email me, Sam, Amazon, SEO 

Dustin Kane: Sam, that was fun. I can’t wait till you come to Kansas City and we do get to play tennis. That’s going to be fun. 

Sam Page: Are we going to do a podcast on that? Like we have that live streams 

Kris Gramlich: Facebook live and then I’ll show you guys.

Dustin Kane: But, Sam, thanks so much for coming on. That was a wealth of knowledge. I’ll be implementing some of those things right now, myself. But yeah. Learned a ton. Really appreciate it. Everyone out there. Please get in touch with Sam, Amazon SEO or find them on LinkedIn watch his YouTube videos, and study his tennis techniques. But thanks again, Sam and we’ll hopefully get John here another time down the road. Talk about more Amazon. Thanks, man. Cool. 

Sam Page: Thank you, guys.

Kris Gramlich: Thanks Sam.

This post is transcribed from the following video:

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Jungle Scout VS ZonGuru – Amazon FBA Tool Comparison! Which one is better

Hello everyone, welcome to this comparison article. We are going to be discussing ZonGuru which is an up-and-coming amazon FBA tool versus one of the big boys in the market, Jungle Scout.  

Check Out the ZonGuru vs. Helium 10 Comparison

We are going to be putting these two tools head-to-head in this intense boxing match. You’ve got their health bars up here and this is going to be a very-very-VERY to-the-point detailed article on which tool is better and which tool deserves your money.  

Jump To:
Pricing Comparison
Which Is Easier To Use?
Which Tool Is More Accurate?

Let me just quickly add a slight disclaimer here; this is not going to be a tutorial on how to use the tools. If you’re looking for those articles then check out our blog. But this is literally just a breakdown of which tool I think and again it’s all personal opinion obviously ritual. I think is better after using both of them and testing both of them.  

Now this is good if you’re in the Amazon FBA business if you’re not in the Amazon FBA business this is still a good article to read because this is the start of your Amazon FBA journey. People always want to get a tool they want to they want help product research all that kind of stuff, so definitely read this article just so you can get a bit of a better if you get insight into if you want to start Amazon FBA what tool should you be using right. 

So, let’s get started straight away we’re going to be splitting at this boxing match up into three different categories pricing and features, ease of use and accuracy. And within each of those categories we’re going to talk a bit about; which tool is better; which tool is worse; and then we are going to give a score at the end of each category and at the end we will give an overall which one won.  

ZonGuru vs Jungle Scout Pricing

So, let’s get right into it fine starting with pricing and features now I’ve got all my notes on my computer here because there was a lot and I wanted to make this detailed for you and accurate for you so I don’t want to miss anything, so let’s go through it right now.  

Both of the tools let’s start with the features both of the tools have very similar features they both offer solid niche research tools which I’m sure you’re aware of. And that is basically where you you input all the categories that you’re happy to go for, you input the prices, you input the product rank and then it will spit out a whole bunch of potentially good products. Both of those tools have brilliant versions of that tool okay. Both of them have a solid product research tool whereby you know on the Amazon actual website you have the Chrome extension where you can click a button and it gives you all the information on that search that you have done on Amazon. Both have solid versions of that too. Both have very-very-very good tracking keywords, tracking product, tracking sales. They both got tracking down to a tee. Both track keywords and data in great detail okay; all the keyword data they both have really good tracking like brilliant for that. I think ZonGuru have slightly better in terms of keyword tracking and finding out which he was a better, but they both have pretty good right.  

Jungle Scout have pretty good business tools you have a suite of business tools. For example, once you’ve set up your product you found a product and you’re actually on Amazon, they have a pretty good you know range of different tools to help you further your success. So, they’ve got; setting up promotion; email automation; profit overviews; sales analytic; inventory tracking. So, they’ve got all these really good tools. However, as ZonGuru take the lead hit just slightly with their vast suite of business tools they have an incredible amount of business tools, so let’s just go through them. Again, I have used all of these tools of both these products, both of these tools, so this is all based off my personal opinion of what I preferred. 

And just to have a bit of a back story up your selling on Amazon for over five years now quite successfully, and we have quite a good large course and student base. So, I feel like what I’m saying is somewhat validated from my experience. But again, you don’t have to listen to anything I say you can close the tab now. But I ask that you don’t and let’s finish or continue on. 

ZonGuru take the lead with; their vast suite of tools; they’ve got business features once you setup; they’ve got overview of all the costs; the profit; the revenue; the sales; the business value which is super cool because when you come in to sell the business it’s nice to see how much you’re worth; the inventory supply; email Automator which is a bit better than the jungle scales and I’ll explain a bit later; the review Automator which is super cool to help you get more reviews; the intellectual property monitor which act like this isn’t necessary you don’t need this it’s already amazing this tool but why not throw it in; and then as well as that they’ve got the individual order information which is really cool because you can quickly jump to individual orders the their page or it will take you to Amazon’s page you can see the order information, you can immediately contact the customer, you can blacklist a customer if they are causing you a lot of problems.  

So, all of those tools together I think that just kind of takes as long do slightly up. So, you got a ZonGuru here now and Jungle Scouts just below it over here. They both have like I said before a pretty good a Chrome extension when you’re actually on the whatever dot you want to be on website that way when you search a keyword in Amazon’s search bar. You can click their extension and it will pop up all the information. ZonGuru is slightly more detailed than Jungle Scouts but we’re going to get into more detail about ease of use- and what was the last one accuracy bit later on in the article. So again, keep watching because that’s the most important. Accuracy which is the last round you should say I should say is the most important part of any tools you know backbone. 

Right continue on. ZonGuru have a few extra features worth mentioning because I mean this is going through feature. So, this is features that I didn’t see on Jungle Scout. They have a love-hate feature which basically scans everyone’s listings and it spits out all the negative reviews and all the positive reviews which is really good when you’re doing product research because you can find out what all the negative reviews are and all the bad parts of people’s products were and then when you’re going to design that product or all of that product from China, you can make sure that you offer better solutions for those you know mishaps that the other people have done. So, that’s really cool. They’ve also got a pretty good listing optimizer which is very-very good in terms of creating your product listing. So, that helps with keywords with other people’s back in keywords to see what everyone’s doing, so that’s pretty good. Both have a new feature which actually helps you find suppliers which I think is brilliant, and actually allows you to you know conduct product and supply research on the tool and it linked to Alibaba which I think is really-really good. And both have pretty decent training and education when it comes to Amazon FBA and using their tools. So, both of those are kind of the same.  

Lastly the price the price of round one this is the big crux of this round really- this is going to be what takes it away. Jungle Scout starts $69 a month, however- and this is a big however and this is what’s going to lose them the round [spoiler alert]. It’s $69 a month all the way up to four hundred and nineteen dollars a month and it’s based on the number of sales you are getting. So, as a newbie if you’re not selling on Amazon yet then you will be looking at paying $69 a month. However, someone like me who’s looking to invest in a tool right or as soon as you get started on Amazon you start getting sales, the tool changes price at 500 increments, I think. Let me have a quick check. I don’t want to make a mistake here. The tool changes price quite drastically and you can see from the picture that I have put up it starts at $69 a month, but it jumps up 89 if you’ve got 501 to 2000 orders. It jumps up to 119 if you’ve got 2001 to 5000 orders and it goes all the way to $419 a month if you’ve 10,000+ orders. And in my mind why the hell are you charging more money if I’m getting more orders? Yes, I know I’m making more money but that does not mean you should be charging me more money. Just because someone has more money it doesn’t mean they should spend it. They could be very good with their money and realized actually I don’t want to spend this extra money. So, I don’t like that at all that they’re charging all this extra. I can understand that they’re charging a bit extra because of the extra you know information they have to keep in their tool. But charging up to $419 is a bit drastic for me. 

With ZonGuru you have the $49 plan which doesn’t really cover as much stuff and it doesn’t tick all the boxes. So, the business plan which is at $99 a month is what I would go for. And $99 a month I know is more than Jungle Scouts original $69 a month, but that’s $99 a month for everything you’re not paying $99 a month between 99 and 419 it’s just $99 a month okay. They also have another version which is $199 a month which has a few more features and bigger numbers of the existing features from the $99 a month one. But again, not necessary to go for you’ll be absolutely fine with the $99 a month. 

So, what is the verdict of round one? Round one, both are excellent because of Jungle Scouts erratic pricing and apps we hate. I’m going to give around one two ZonGuru, so the small company is coming its way up. So, for me I just can’t see why Jungle Scout should charge up to $419 a month. I don’t know if they have anyone in that tier. I’m sure they’ve got lots of people and it’s a bit of a slap in the face, so round one goes to ZonGuru- well done.  

Ease of Use – Jungle Scout vs Zonguru

This is the ease-of-use round. Okay so customer service seems to be pretty good on both fronts. In terms of who has better customer service I feel that ZonGuru will have slightly better my service. And by the way this isn’t a sponsored article of either the links to both of the tools are in the description down below. And I am an affiliate of both tools so whichever one you select it doesn’t make a difference to my life. I’ve got no individual affiliation with either of the tools okay. So, I don’t want this to seem like it’s biased. But anyway, back to customer service now my point that I’m about to make makes a lot of sense because ZonGuru is a smaller company and they want to try harder and make sure that they build a relationship with their customers and they’ve got less customers, so they actually have more time to work on their customers that they do have. So, because Jungle Scout is a much bigger corporation it’s a bit more faceless and you’re dealing with a lot more customer support teams; so, in that sense I’m going to say ZonGuru who just takes the customer service portion of this round.  

Now in terms of the rest of the different tools that they offer like the Chrome extension or the tools within their actual suite, I’m going to say Jungle Scout is actually slightly easier to use off the bat okay. So, what I mean by that is when you’re first using the tools when you’re first trying them, Jungle Scout will jump to you a bit better. The immediate ease of use for Jungle Scout is a lot better. ZonGuru is slightly more complicated however and this is big, however. Once you realize how to use ZonGuru and it will take you a few times you might have thought through the training videos but once you realize how to use it will become really easy to use and what they offer is slightly more detailed which is why it’s more complicated. Jungle Scout is like an iPhone, it’s very simple to use very basic okay. It’s brilliant and it’s incredible, but it’s basic right and that’s why people get it straight away that’s why people love it. ZonGuru is like Android it can be a bit to figure out at times and you could actually learn how to use it, but once you can use it what you can do with it is astronomical right. You can do so many different things with the tool and it’s just there’s so many features okay. So, in terms of that I’m going to give the win to Jungle Scout just because this round is all about ease of use. And ease of use off the bat is very-very important.  

So, I’m going to say that Jungle Scout is the winner of round two. I don’t you to disregard that ZonGuru once you get used to it will become a super powerhouse in your suite of tools. And that brings us on to round three. 

Accuracy – Jungle Scout vs ZonGuru

Accuracy of information- so which tool is actually spitting out the most accurate information in terms of profit numbers keyword data, products, supply of validity, all of this kind of stuff okay. So, this is the most important part of any tools what ability or reason for being okay. If a tool doesn’t have good accuracy it doesn’t matter how many features they’re offering. It doesn’t matter how easy it is to use. It’s going to be a waste of your time and a waste of your money. You need a tool that is good and has good accuracy. So, the way I test the accuracy and this is the only way I can kind of think of testing the accuracy to make it a fair game is to input my own products into the tool okay. And that way I can test what the tools information is giving me on my product and I can actually go into the backend of my Amazon seller central which is the analytics from Amazon’s own data, so as accurate as it can be right and I compared the two data’s; that is how I decided which tool is more accurate. So, based on my tests the ZonGuru does come out of it being slightly more accurate than Jungle Scout. I don’t know how they do it. I don’t know what algorithms they’re using. I don’t know how they’re tapping into Amazon’s numbers, but based on the profit the pricing the estimated sales the estimated revenue all of those numbers ZonGuru take the win just slightly.  

Now based off of that because in terms of keywords you can’t really track which product which tool has better keyword and data which is more reliable. However, based on the numbers of zone guru winning just a bit I like to think and I like to say that ZonGuru’s keyword research the data that they give off the keyword, how many search they get, how many people are using it the optimization of all of that, I’m going to say that they win slightly off of the keywords as well. So, Jungle Scout is good, but in terms of accuracy of the numbers and everything the ZonGuru slightly take the win. And for me you can’t really put a price on accuracy. In terms of let’s say ZonGuru was ten times the price, but it was ten times the accuracy I would say good for ZonGuru. So, because ZonGuru is slightly more accurate for me that’s the most important element of this entire boxing match this entire showdown of these two tools which is why I saved it for round three.  

So, I think song guru are going to take round three with a slight knockout all right. ZonGuru has taken this boxing match and have won this incredible showdown. This small company- this smaller company and the big boy company they have slowly knocked them out and come on top okay. They have won the heavyweight. I’ve got a stock with this boxing terminology. I don’t have boxing well enough and I sound stupid.  

So, let me just do a quick round up okay. Round one went to ZonGuru for the price and just a few extra features. Round two went to Jungle Scout for the ease of use. So, if you are someone who doesn’t really know how to use a computer and it just wants something as easy to use as wildly possible then Jungle Scout did take round two on ease of use. In terms of accuracy, when you’re looking to be incredibly precise with your research and you want to really narrow the gap in terms of finding a successful product- if you want to make sure you find a successful product you need your numbers to be as accurate as possible and ZonGuru took round three in terms of accuracy.  

So, that is the end of this incredible showdown. If you liked this article and you want to see more showdowns, please share this article. Leave a comment down below of tools that you want me to compare with each other. I can do Helium 10 I can do out there. There’s a whole bunch. There’s AMZ tracker. There’s this Unicorn Smasher tool which is all part of it. There’s a whole bunch of them. But and I want to ask you which tool is your favorite if you’re selling on Amazon? And if you are not selling on Amazon if you’re doing print-on-demand or anything else which tool would you get? Which tool sounds better?  

And again, don’t forget if you use any of these tools or you don’t use any of these tools doesn’t make a difference, share this article. And I really appreciate it and I just want to end this article by just saying a quick thank you very much to everyone who is commenting. You guys are literally the bread and butter of this website and you’re the reason I’m still making articles as often as I possibly can. So, I just want to say a massive thank you and I will see you next time.

ZonGuru vs Helium 10 – Amazon FBA Product Research Tools Comparison 2021

ZonGuru vs Helium 10 Amazon FBA Product Research Tools Comparison

ZonGuru vs Helium 10

Amazon FBA Product Research Tools Comparison 2020

For 10% Off Helium 10’s Annual Plan:


Augustas: Hello everyone. Today we’ll be talking about two software tools for Amazon sellers, its ZonGuru and Helium 10. We will compare the features they both provide and we will see how. Actually, today we’ll have guests they are coming from ZonGuru, they are creators of this tool and we will be asking them to compare these two softwares, their solution and Helium 10. We will go into product research tools and also to the keyword research tools. There are a lot of other different features in both tools, but we will not have time for that. So, first let me introduce Lisett, she will be cohosting this webinar for one hour and Lisett works with different Amazon brands, and here we go. Here’s John as the co-founder or sale of ZonGuru and Chris. Hello, guys. So, could you please introduce yourself and yeah and introduce ZonGuru, shortly briefly what is it about because some people might not have heard of this tool?

About ZonGuru

Jon: Yeah, thank you Jon and Chris for jumping on this session. So, ZonGuru, it’s an all in one platform for private label sellers. So, it’s a software that you can use to, you know, to help scale your Amazon business. I know we’ve done a few sessions with Orange Click, but I think today, you know, really what we wanted to dive into is a few of our tools and compare them to some of the market leaders in Helium 10, which is obviously a great tool and has, you know, very specific solutions for very specific tasks. We compare very closely to them in terms of tools around product research, listing optimization, how to automate your business scale, you know, getting reviews, but I think we fundamentally look at data in a slightly different way. It’ll be interesting to jump in with Chris and Chris can induce himself but, you know, he’s a seven-figure seller who has used both tools and it’ll be interesting for him to kind of use his mindset and his insights and apply that to choose on gear and Helium 10. Point out some of those reasons. I definitely know a lot of those. But, you know, it’s better for me to just kind of step out of that, and let Chris and everyone drive that but yeah, you know, and I’ll definitely give a few thoughts as we go through. But I think one of the interesting things that we’re seeing from expert sellers like Chris is that the way that we look at visualizing our data, especially around validating a product idea where we essentially, you know, want to understand the demand for a product, we want to understand the competition, opportunity, and how much capital we need to invest in their business, into their product to get it to actually win on Amazon, and finally, the profitability. Those are really key questions that you have to answer to make sure that you found the right kind of product to sell on Amazon as a private label seller. We visualize that in a really good way. So, you know, that’s one of the key things that we look at. Then finally, I think it’s about getting access to specific data points that are really important to, you know, looking at how to how to target certain keywords, how do we get keywords and how do we, you know, how do we look at that opportunity of keywords versus their competition, I think we have a very unique way of looking at that which is different than anything in the marketplace because ultimately you find a great product idea. You’ve got to understand how to launch that and how to beat the competition. We have a great way of visualizing that across those two keywords around product research and listing optimization.

For a Discount on ZonGuru:

Augustas: Yep, yeah. Looking forward to Chris, would you like to tell a little bit very shortly your story as an Amazon seller?

Chris: Yeah. So first of all, I want to thank you for having me as a guest here. For me, I started selling on Amazon about three years ago in 2016. I actually know John from a meetup that we that we met each other and we actually, you know, be in talking and actually started helping him with these monthly Amazon meetups and nothing was ZonGuru at all, actually. But we just wanted to kind of co-host and co-organizer. It’s called Amazon Seller Insights in Hollywood was an in person monthly meetup. From there, you know, that’s the first time I actually heard about ZonGuru at the time and you know. He kind of like, told me about the different tools they’re working on and what they were doing. You know, I checked it out as a seller myself and see what other benefits it can help for my business. For me, you know, I actually experimented with all the tools out there at that point. So, for me, I was looking for some very specific things, and I really liked what he was doing. So, that’s why I’m here today, I was actually able to grow my business from 2016 to now to over seven figures a year. A lot of it was based on this approach with product research because in my opinion as a seller, you know, product research will make your Amazon journey either a uphill battle or a nice smooth downhill battle and it all starts with there. So, it’s very, very important to select the right you know, product niche category and the product in order to set yourself up for success. You know, down the line. So, it’s very, very important aspect of Amazon that’s where really a lot of new sellers really get stuck because they kind of get bogged down by all the, you know, analysis paralysis and things like that. So, you know, what I want to do is that again, the purpose of this is to showcase the differences between the two tools of Helium 10 and ZonGuru. Full disclosure, I am a paying member of both tools. You know, I started off as Helium 10, because, you know, at the time they were, you know, the market leader in the space, and when I heard about ZonGuru, you know, as John kind of walked me through the different tools and different features it had. I really fell in love with it too and for me as a seller, I want to kind of point out from hopefully an objective viewpoint as a seven-figure seller on Amazon, you know why I like both tools, I think both tools are fantastic. They do the job were very well, for me, there’s certain preferences and what I like about ZonGuru that, you know, Helium 10 might not, you know match up with. But again, I am a paying member for both. So, I do use both tools pretty extensively. But I find myself now using ZonGuru a little bit more just because of the few tools that I want to kind of showcase here today.

Augustas: We have already the first question. So, maybe before we jump into everything else, I know Helium 10 is working in different marketplaces. Here a person, is asking if ZonGuru works in European Union marketplaces. 

Jon: So, the answer is yes. You know, all of our tools work in the European marketplaces and actually Australia. We’re connected to and they work in Australia. As well, we’re the first tool to work in the Australian marketplace. If you sell on Amazon, Europe or in Australia, you can connect and use our tools. Now the awesome key things that puts will show you that aren’t necessarily available in Europe right now because we didn’t get access what basically Amazon hasn’t given the access from the API in terms of the data. But that has actually recently changed. So, watch the space we’re a few weeks away from having it’s a few tweaks available in Europe, but for the majority of it, everything works in Europe, so definitely try it out.

Augustas: Perfect. So, let’s look at the product research. This is probably the basic or the most important tools in any kind of software, right like, yeah, whenever someone starts with Amazon journey, they started doing product research and they jump on some tools most of the time. So, shall we start with checking, like both Helium 10 and ZonGuru, Chris, what do you think?

Chris: Let’s do it. Let’s get started. 

Jon: I want to I want to I want to say one thing. Before Chris does it, while he brings it up. But, you know, it was probably maybe about six months ago, I was talking to Chris and I was like, talking about ZonGuru and I’m like, you know, how do we get the word out? And he’s like, well, the one thing I want to tell you about ZonGuru is not to tell anyone else because it’s actually the best kept secret for a lot of the biggest sellers don’t do it. So, it’s kind of ironic that he’s on this right now. You know, talking about ZonGuru, which is which is funny. Anyway.

Helium 10 Black Box product research tool

Augustas: All right. So, Chris, are you ready to share your screen? 

Chris: Let’s do it. Okay. All right perfect. So, the first thing I want to go over is gonna be the black box product research tool from Helium 10. You know, most of these product research tools are set up in a similar format where you can select from different categories, you know, in these different types of filters, you go ahead and click on the button. It’s supposedly supposed to, you know, pop out different product selections for you. Now, me as a seller, you know, how Amazon is built on, it’s built on a keyword database, right? Customers go on Amazon, they search for a keyword and based on that keyword, Amazon will populate different product listings that are relevant to that keyword that are geared towards that customer to you know, purchase make that purchase, right, so everything is keyword based. That’s why it’s very important that product research tools are also keyword focused and keyword based as well. Now, both tools do that very well. As you can see, Helium 10 does offer this keyword feature here that does go over, you know, that populates keywords based on the search criteria. Now for me, you know, I think every of your quote unquote Guru out there or education space will teach you similar filters to go through. Now, me as a seller, a seven-figure seller, I look at really two main data points when I’m doing my initial search here. That is being searched volume, which to me tells me the demand for that product, how many people are searching for that keyword on a monthly basis? And then two is going to be the review count. How competitive is it? And so, you’ll kind of see me talk about this throughout the whole video here. Every data point tells me a story about that product category or about that product. From those stories from those pieces of information, I can gauge a good opportunity versus a bad opportunity. So, for me, first thing I like to do is, you know, filter out based on the search volume and the review count. Okay, so for me, I like to have at least a monthly search volume of at least 5000 searches so that means every single month is 5000. At least 5000 searches for this particular keyword and then the review count. For me, I like to have a max about maybe about 400. I mean, the average number of view counts is about 400. Because you have to think, if you’re going in with a brand-new listing, with zero reviews, you know, you don’t want to be going up against listings that have thousands of reviews and things like that. So, you want to very low competition as much as possible, the lower the number of the review, count the average number, the better, right? And then, you know, of course, you can do the category here and for this purpose, I’m just going to do you know, let’s say a very popular one. Now, nowadays with the whole stand at home or home order is the kitchen and dining space. So, I’ve been doing a lot of research on these and been finding some cool gems. So, it’s a similar format, right? You go ahead and click search and you know, you’re, you’re kind of populated with this list of different keywords that fit the criteria here, right so you know you have round coffee table, mini bags sealer, things like that. You know, while this does a good job of, you know, providing the keywords that fit these filters, it kind of for me, it kind of gives me it doesn’t give me as much information as I’d like, because I’m a very analytical person. Like I said, I let the data Tell me what the products what good products are.

ZonGuru Niche Finder product research tool

Now I want to kind of kind of go back here on the, on the other side of ZonGuru , they do have a similar product research tool called the niche Finder. So, I’m gonna go ahead and click on here and how this is built. This is actually pretty cool. So, if you want to kind of like an easy mode versus advanced mode, you can actually do you know, just click on this and click on Search and I’ll kind of populate based on these different filters that they have here. It’s I think it’s john you can kind of explain it based on all these different buyer demand competition opportunities like that, right?

Jon: Yeah, so just to jump in there for a second. But on the easy mode, we’ve got the three filters at the top, easy startup, business folder and big hitter. You know, you can use those to really return results based on Yes, different filters. You’ll see that in the advanced mode, but essentially for easy startup we’re looking at something which is more easy to launch on Amazon might not take as much capital and might not have as much return in terms of sales, but it’s a lower risk, product type versus big hitter, which, obviously is something that that you know, you bring you more capital but higher return. So, if you’re just starting out, you can use this but really the advanced side is where the magic happens. So, I’ll click over there. Yeah.

Chris: Right. So, that’s why I use it again, because I know the type of products, I’m looking for the metrics I’m looking for when I’m doing this. So, I’m doing a similar type of category here. So, I did. It looks like it just kind of populated my last search, which is nice. So, it does a home and kitchen, kitchen and dining. I like to have a nice score because this is kind of like the whole, you know, putting all these data points together to give this score this nice score. I found that based on my research, anything above a 50 is potentially a winner. Again, the same things 5000 monthly search volume, average review of max of 400. Again, this is just the things that I do initially as during my product research, I know a lot of people have different ways they do it. But for me, I found this really gives a good selection of different products when I’m doing this, and now go ahead and click on Search and I want to showcase the difference here between ZonGuru and Helium 10s black box. So, for one, you know, like I said, it just populates a nice long list of different key words that fit this filter, but beyond that is you can actually kind of hop over it. If you want to actually click on it, it will actually show you the page one. If you were to search for, you know, ice bucket, this is what would populate right over here, which is really, really nice, right? Something that black box, you know, you can actually just go on this page right here, but you know, it’s really nice, just have things here. So, you can kind of look at it, you know, thousand view really, really quickly. From there, you have these more data points, which again, I’m a very analytical person, like I mentioned. So, I want to know, the search volume, the average number of views. I want to know, you know, the average price average rating just kind of gives all of this information here, really at a quick glance, where black boss just kind of gives you the search volume, the price, monthly sales, monthly revenue, BSR, things like that. So, a lot more data points that you can kind of look at a grand view, and as you go down the line, you can kind of click on each one and see You know, like what looks very interesting to you. Like, for example, the milkshake maker sounds very interesting and monthly search volume of 6000. You can see here the, it’s a relatively low number of average reviews, I know it’s electronic might be a little scary for some when they’re starting out. But this is potentially something of interest, right? And as you go down, you can kind of see these different, you know, keywords, which is again, why, you know, what Amazon is built on what people are searching for. So, the whole idea of product research is you want to take advantage of what people are already searching for, and have your listing, you know, exposed to them. Right, show your listing right there. So, for example, this churro maker, which is interest because everyone nowadays is baking a lot more now that they’re indoors. This could this look something of interest right here. So, it’s really cool because you can actually, you know, like I said, have all this information at a quick glance, you can actually search as if you’re searching for that keyword on Amazon. You can do all this all within this one webpage as opposed to, you know, black box going to, you know, going to Amazon right here and opening up a new window and things like that. So, when you’re looking for like, really niches, this is my personal preference. Again, both do the job. But, you know, my preference is I want numbers at a quick glance, I want to do this as quickly as possible because the more products I can do, the more you know different keywords I can look for during my session. The higher the likelihood that I might find something of interest and a really good opportunity, right for example.

Jon: If I can just jump in there for one second but I think as people use this the idea of the niche score, which is answering those four questions I talked about. Which is you know, is the actual Search demand, what’s the competition opportunity? You know, what, how much money do I need to actually launch the product and what’s the profitability potential of the product. Then that gives you that ultimate niche score. You know, for example, the chocolate bags are 62% that I’m seeing on the screen. As you trust that more and more, you’ll see, as you scroll through these results, the relevance and the amount of ideas that you’ll get in just a few minutes is quite, you know, from my side and speaking to each other’s, that is quite incredible. You’ll find I use this tool and a lot of people use this as an initial stock to just get product ideas, because you’ll find things here that you haven’t even thought of pretty quickly. It’s all derived from the way that we collect the keywords based on actual customers searches that are happening on a monthly basis and building a database from that. So, you’re getting a lot more relevant ideas for Private Label business. I mean, I don’t know, this is a rose beer. I never even heard of that. But that could be an interesting product, you know. So, that’s one of the great things about it is one, the amount of relevant ideas you get upfront, and then the ability to validate very quickly based on the niche for, but then also to open up actually see the results and then look at some really key data around like reviews, actual search volume, etc. Obviously, the ability to do those filters at a high level. So, we’re getting a lot of positive feedback from the school.

Augustas: I can imagine this niche score can be a really good hint for researchers. But isn’t it that the X ray, I don’t know if we will show Chrome extension but X ray from Helium 10 probably also has some scoring numbers on the Chrome extension, right? But it’s on the extension. Of course, it’s a little bit different interface.

Chris: Right, and this actually didn’t even show me this product here. Yeah, so every, you know, product research tool, whether it’s Helium 10, or whether it’s actually don’t have the Chrome extension, installed Helium 10. But you know, Jungle Scout Helium 10 will also have their, you know, score their own proprietary score that they come up with. So, that’s kind of standard across the board. But yeah, the Niche Hunter is similar as Black Boxes or Helium 10s listing score as well, as you know. I think Jungle Scout has a one through 10 scoring system. So, they’re all probably very similar in that sense.

Jon: And just to kind of yeah, absolutely. I think everyone has a scoring system, and they have a different way of approaching it. But our you know, and that’s fundamentally one of the things that we really focus on with ZonGuru from a business practical perspective, how can we give you a visualization that can really work for your Amazon business and again, back to those four questions. That’s why we have it as a rainbow. They call it the rainbow because it’s got those four-key metrics. So, it’s not just one overall score of like, say, 68%, we actually give you a breakdown of that by all of those four key questions. Because you might actually, for example, you might have great search volume, you know, great, you know, profitability, but the competition opportunity is at a zero. That’s really important to know, from an overall perspective, it might have great search volume, but if it’s so competitive, that it is not even worth getting into, you need to be able to break that down into those four questions. So, I think that’s what people find valuable there is the ability to break it down.

Does ZonGuru show review velocity?

Lisett: I have one question regarding to your tools because I haven’t used the weight version, or neither the extension. But I have used Helium 10 products and what I really like about X ray is the metrics of review velocity and a lot of sellers have been loving that because you might do product research and see somebody having like 400 reviews. But then a month, maybe they have already like 1000 or over. So, review velocity is also really important. Does your tool show that feature somehow?

Jon: So, review velocity no, so that is a unique thing that Helium 10 does. Again, you know, I think there’s definitely unique pieces to each. We do give view counts on our, we have another tool called Sales Spy where you can spy on competitors and kind of look at it. That will give you the average view count for a specific period of time, which, you know, you can as you pair on, you can kind of see review velocity, but not that actual metric. Yeah.

Nich Score metrics breakdown

Lisett: Okay, and so to go over your niche score, so it was four things and what were they?

Jon: So, the first one is based on demand. So, we look at search volume and we look at, you know, revenue and a few other metrics within that, but it’s often the question, you know, is there enough actual search demand for this type of product? There’s a way of breaking down, I think it’s like four to 6000 in terms of search volume, and 300 to 500 sales is a general score. So, we look at that. The second piece is competition opportunity. So, we actually analyze the top 25 competitors and we look at things like EBC review counts, length that they’ve been selling on Amazon, how optimized their listing is, you know, a few other metrics that are involved in that to actually give it a listing score and say. What is the actual competition opportunity for coming out is a really competitive niche or is it not? And then the third one is is really based around you know, how much capital you actually need. So, we look at the investment opportunity. So, up front how much money do you need to be able to buy stock and compete on page one at the sales velocity of page one. So, it’s a really important question to answer because you’re looking at something that actually needs, you know, $80,000 for you to actually investigate on page one, that’s a very different type of seller to someone who’s saying, hey, you know what, I’m doing my first product and I need $10,000. Right? So, we average around, I think it’s around a 10 to $15,000 initial investment, you know, to get a decent score. So, you know, that’s obviously depends on your risk propensity, but it’s entirely up to you. Then the last one is around profitability. So, we actually look at things like price, you know, again, sale velocity, which is important there, but, you know, can I actually sell a product to make a decent profit, an amount that is actually useful for me to scale my business because anybody who’s in private label, you have to understand that you need to be able to have enough money left over to help grow your business and if you’re left over. If you’re at a price point and you you’re making two bucks on every sale, that’s, you know, after advertising, whatever that is, you don’t have enough to really grow your business. So, that’s a really important thing like can I sell it at a price point and make enough profit? And for us as business entrepreneurs, those are really key questions we need to answer before we are even interested in launching a product. Then it goes further which is, you know, Chris, will get into this I’m sure but taking that and saying. Okay, how much dollar you know, when I look at the keywords. Can I actually go on these keywords and beat my competitors? So, at a high level that’s the questions we want to answer before we think it’s a good idea or not, I don’t know if it makes sense to use it, but hopefully it does.

Lisett: Definitely, yeah, definitely. Okay, cool.

Augustas: Yeah, I just wanted to demonstrate it on X ray. There is a success course probably something similar but it is on just on the results on this screen. But ZonGuru provides niche hunter here, just one I don’t know what these colors means it’s a little bit confusing. So, the orange is buyer demand and then yellow is competition. Green is investment and red one is revenue potential. The longer it is, the better or the worse?

Jon: Correct. Yeah. So, the longer it’s, you know, big competition opportunity can be confusing, because, you know, you want to make sure that all of the scores as high as possible out of 100%. So, you know, competition opportunity, but 60% that means that there’s less competition, there’s more opportunity, right. So, you know, that’s, that’s important to look at. You’ll see this rainbow score that we have is featured in a number of our tools like on our Chrome extension, and a few other paces. It’s something that is kind of unique and owned by us in terms of how we look at it and we use it in our training a lot.

Augustas: Okay, perfect. So, time is running, Chris, shall we look at your screen?

Helium 10 Magnet keyword research tool

Chris: Yeah, so, one thing I do want to go into again is kind of based on keyword research tool. Again, I really focus on the keywords because I think that is what’s the most important thing when you’re doing product research is finding like I mentioned what people are already searching for on Amazon and creating a product to show up on those keywords for their search results in order to capture those sales. So, I want to go over kind of the two keyword research tools from both tools Helium 10’s magnet, and then ZonGuru’s keywords on fire. So, I’m going to first start off with magnet Helium 10. You know, what I really like about Helium 10 actually is the fact that it’s pretty quick. So, if you’re looking for a quick keyword here, so you know, for example, if you’re doing yoga mat and you want to do a quick keyword search and I’ve done this before, it’s relatively quick to kind of get a nice quick list of keywords and their search volume here, right? So, let this populate here and yeah, there you go. So, you can see and I like to, again filter by the search volume, which again, I’m going to repeat, showcases the level of demand for a certain keyword how many people are searching for this on a monthly basis. As you can see for yoga mat, you know, over 900,000 monthly searches, which is absolutely insane. So, you know, they’ll show you the keywords, the search volume, their magnet score, again, that’s kind of their own score based on their own algorithm and their data points. The biggest thing is they provide is a CPR eight-day giveaway number that’s been really popular for products. When they’re looking to do their launches. You know, how many units do they need to allocate to rank for the number one position for this keyword so if you want it to rank on the number one spot for “yoga mat”.

10% Off Helium 10

Sellics Review 2021 – Amazon FBA Tools

Discount on Sellics

Today I’m reviewing Sellics and I’m just going to give you guys a bit of an overview. In the dashboard you’ve got the sales and profit, so it just gives you this sort of a dot point graph of each day. The green graph is sales clearly, or revenue, and the purple is profit. You can see here it is sort of trailing along, at it’s pathetic sort of 20% or whatever it is. And then these green lines here, they’re just, the start of each new week basically, so they’re just markers.

This trailing 30 days, you can change all this kind of stuff in the settings. So yes you can, despite the way you like to look, but I like to get a sort of overall picture of how the product’s going and your business basically. And then you can do this on a per skew level as well. The performance table, this is again, is pretty much like the sales and profit. But it just gives you like the best view, I guess, you can see here like you’ve got like sales today, sales yesterday, 7, 15 and 30. But it gives you, and you can see here the margin, it changes every single time. So you got 37, 37, 2018, 19 sort of thing.
Now the reason this changes, like these numbers here are basically the same 20 to 18%, that’s my real sort of profit margin. But this number here is not including PPC, so PPC hasn’t been taken out. Most of the software is pretty slow at pulling the PPC data, and I think that’s mainly on Amazon’s end. You can’t even see it in seller central, so give it a couple of days and yes, just know that those numbers there are skewed, and so these numbers here as well.

So you can see how many units and how many orders. That can be important if you have a product, say like a, you know, like a pre-workout or something where it’s a consumable that you might order multiples off in one order. As you can see, my product’s not one of those, and then it tells you how many promos. Now this here, this is like promos, like any kind of promos, even promos that Amazon does. So that’s just something to be mindful of. This is another feature here I really like in Sellics, it’s the keyword ranking index. Now this is again, an overall picture over the last 30 days. And you can see that obviously my products have been ranking higher and higher and higher sort of thing. And that’s what you want to see, you want to see your products getting indexed for more and more keywords, obviously bringing more traffic and more sales at the end of the day.

This starts to dip, that’ll tell you straight away, like, okay what have you lost rankings for, and then you can dip in to the keyword ranking and check your, each key word would and see okay I’ve lost so much rank there, or whatever. These reviews in the last seven days, as you can see, I’ve got a one star review there. There’s probably know no worse feeling than getting a one star review, it’s just brutal. And then you got PPC, so it gives you an overview of that. Another thing I really like, it tells you how many clicks, that’s not super useful. I’d rather that see like, show me how much profit I’ve got on my PPC.

But, you can go into this PPC section and it’ll show you that. So you can see what cost of the PPC over the last 30 days. And then if you scroll down here, you can see you’ve got your products and then you’ve got your monitored products. So, it just shows you basically overall sort of arching stats, like any dashboard. If you gross sales, gross revenue share of each product that you’re selling, and then based on ranks and you can turn them off and on.
So we got into rankings, and you can see here, it just brings up a list of your products that you have for sale. How many keywords and everything that you tracking over here. What brand did they under search volume, it’s like search volume I never really pay attention to just because no one really knows the search volume. They issue different tools like Google AdWords still and all that kind of stuff to make a rough estimation of it. Your top ranking, like you’re ranking number one for some key word, that’s not very important to me, because it could be some obscure little keyword that no one cares about, and then average ranking. So then if you, if we just go in here and we’d dive into one of them, you can see basically an overarching view of everything that you have so for keywords.

So this is just one product I have that tells you obviously all the numbers at the top. Conversion rate and sessions: I don’t know why that’s not pulling that in at the moment, that normally does. But I know they’re having a problem with their performance metrics up here. This little tab here, it used to be available, but it’s no longer available. So anyway, so in keywords, I like this sort of system because you can just go over like what keyword do you want, and then they’ll highlight it here on the graph. So you’re like, okay, what’s this one? Okay, cool. And then it basically has split between page one, two, three, four, five, six, all the way down to 10 or 11. And you can search through all the different pages of keywords that you’re tracking and all that kind of stuff.

So I really liked that, I liked the way it’s sort of laid out. I wish they had a feature like Cash Cow where it shows you last 7, 15 and 30 days, that’d be awesome. But that’s probably the only thing I feel like is missing from this piece of software. Also in here, you have a lot of stuff. I’m not going to go into it all because it’ll take way too long. But obviously you can add more keywords to it. It gives you own page factors against your top five competitors for each keyword. So you can go into here, I’ll show you. Alright, so this is just into the on-page area here, and you can just see basically it tells you what brand it is, titles, what your title, compare to their titles. Bullet point count,, it goes through everything, description, everything you can possibly imagine. And now, and you can also select here, this will be greyed out, but that’s the keyword there that you’re comparing your product with.

So it’s a useful feature, especially for split testing and that kind of stuff, and yes it is definitely useful. The next thing is notes up here, this is probably one of the sort of features I like to use the most. It allows you, yes when you’re doing anything on Amazon, it’s hard to keep track of all the stuff that you’re changing. So for me, let’s say I’m doing some optimization on my PPC and Amazon listing. Let’s say I put a couple of negative keywords in there that might be closely related to my product, but they’re not performing well for whatever reason. If I add them in and like negative phrase, match these keywords up or something like that. You want to be able to see the consequence of that. So is Amazon going to penalize you anything for that? Because now you’re saying, Hey my product’s no longer, I’m not associated or don’t want to be associated with these keywords. So it’s always good to just keep an eye on that. It’s not like your negative phrase or exact match, something that’s going to be like, Oh, Amazon’s going to, okay de-index him for that keyword. But it is just something to bear in mind. So whenever I’m changing anything, whether it’s titles, images, anything, I’ll just make a note in here, say, I’ve changed the title or change the image and that way it’ll just allow me to see okay, on the 3rd of January, I changed it and that’s, you know I’ve seen a decrease in my rankings.

Okay I’ll go back there and tweak that, or my conversion rate has been low for the last week. Why is that? Oh, that’s right. I made a change last week and I changed the lifestyle image on my product. So whatever it is, you can change it and you can track it in here by just by adding a note. And you can see the little notes, they’ll come up like this little lump block here and you can see that underneath your product as well. So they have super URLs, which is not really a thing I use. Obviously your competition, you’re go in there, your buy box, my stuff’s all private label. So most of the time I own it unless someone’s just trying to hijack my listing. And they also show you the reviews, just like anything else.

So if we go to the review section here, all right. So in here you can just see basically what you would see anywhere else, I guess. But I have, and use Feedback Genius as my email client and Feedback Genius emails me straight away as soon as I got a negative review. So for me, I don’t really use this section just because I want to know as soon as a negative review happens. So I tend to get in there and give that customer the best support I can to try sway that vote I guess. Because they might be frustrated about something and if I can, you know, do a good job, maybe I can sway that and they might remove it, probably unlikely. Or they might, you know, increase the star rating. So yes, this is just basic then you can filter, obviously by style rating by new, working in progress and all that kind of stuff. So you can you sort of make note.

Next feature up here is spying, so unless you’re spying competitors. I find this feature in here pretty useless, to be honest. The way it works is basically if you type in, I think it’s nine, nine, nine or a thousand into the buy box of any product, it’ll tell you how many even like stock they have left. So you can sort of guess how many they’re selling. So if you do that every day, you can guess how many they’re selling because you’d put a nine, nine and nine on Monday, the next day it’s Tuesday. Do it again, you see that they’re missing 15. So you can say, okay they sold 15 and that’s basically how this works.

Now it doesn’t work when they have more than 1000 units in there because you can’t track it. So that’s what we’re saying here. All these zeros is basically where that’s happening. You can see this guy, he’s 1000 at home, so he’s definitely going to be having sales so. Just important to note, I find this very useful at all. The only way you can use this tool to track sort of competitive stuff is if you add it as your product and then add keywords to it, and you can track all the keywords and stuff like that, that can be useful. But this, yes this tool is sadly in need of a bit of an update.

So the next thing is inventory management. Now, this is in beta, but this is just like every other piece of software. They basically just, you just punch in your current stock, use these daily velocity the last seven days, lead time, out of stock days, order SAP. Super simple. you should be keeping an eye on that and you should know that basically yourself, you don’t really need tool for that.

And profit, this is probably on par with hello profits sort of system, but I kind of like it a little bit better. So if we go in here, we’ll just change. So we’ve got last seven days. All right, so this just gives you a better, bit of a better view sorry. So you can see your trends like over the days, how many, like again, this is sales and profits. And this here, this site’s profit. And I mean this site’s revenue, this site’s profit. So you’re seeing like they’re pretty equal, but obviously that number there is 1300 and that number there is 300. So even though they look like they’re super close, it’s just two different graphs, basically just showed on the ones show sheet.
And then the other thing I really like about this software is this breakdown of costs, which is I think is awesome. So it tells you like you grow sales, what is it shipping, what is PPC and what is organic. There’s not many pieces of software to tell you how many sales you’re getting through a pay-per-click or the . But basically, I’m assuming it just works it out on how many orders you get from your PPC and just punches that number in there. These are the costs of doing business, as you can say, it’s a fair chunk. So yes, cost of good PPC costs in there, Amazon’s FBA fees are in there as well.

So yes, you can see that there’s a general rule of thumb when it comes to Amazon is they take 33% of whatever you sell, and you can say that’s pretty accurate there, like this 29%. But yes, so that’s a good rule of thumb for you guys that are getting started. PPC costs at 16%. That’s way too high at the moment, but I just was in launch mode. So that is the reason that is so high, and I’ll continue to tweak that down. And so should anyone, until they get there. All pretty much their whole campaign underneath ACOS costs and then, yes then you’re left with this tiny little number for profit. I wish it was larger, but at the moment it’s only 20% and that’s, yes one of the things I will continue to work on.

But yes, but basically it’s just shows you your products and this here is just underneath this brands. So tells you how many units you sell to profit, margin, all that kind of stuff. And you punch in your unit cost over here so you can punch it over here. How much it costs you and how much shipping costs you. I just punch it under one under cost of goods and I sort of work out what’s the unit cost and what’s the shipping cost per units. Push it into one number and then that way I can work it out. Like I just chuck it in here and sort of figured that out.

And then you got PPC manager. All right, so in here, I really like using Amazon’s own one in seller central. It gives you a really good overview if you use that and use advertising reports, just search term and campaign. I find that I don’t really need a PPC tool. I get a pretty good overview of what is costing me money, what’s making me money. Yes, so this is a cool feature, but something I don’t really use, but it could be useful for some of you guys. So you can see here, this is a on a month, I believe, no last seven day sorry. So last seven days you can see how many impressions I got, the CTR. A good rule of thumb for you guys when you’re doing CTR, this is not tutorial at all, but you want to aim for like over 0.4 to about sort of 1% on cllick through rate on your ads. If it’s underneath that, it means that that mark or that keyword you’re targeting is not very responsive to that keyword sort of thing basically. I’d see clicks and click through rate.

So yes, this is basically, you can see that huge SEOs there of 75%, basically. So that’s something you’ve got to reduce a lot. Yes this number, here is always got to be equal or under your profit margin. Then you can scroll down here and you’ve got all your campaigns, so you can dig deep into this. It does allow you to just quickly have a good overview, like it shows your revenue profit margin, ACS preferred campaign, and then you can dig even deeper.

You can add filters to it; so only show me keywords that are a maximum of 30. They have at least 10 clicks, and then it’ll filter those, and you can say, I’ve got none. So. In the campaign, so as an overall care, you’d never do that with campaigns. You’d probably do with ad groups or keywords. So if you did the same thing with keywords, you should be able to get something that’s similar to that. So at least 10 clicks and yes, you can see like a bunch of keywords come up there. But, it is useful, I probably should use it a lot more than I do, but I’m used to the manual way to do it. So. It’s just something for you guys to bear in mind.

Yes, so that’s pretty much it. They used to have this performance tab, which was awesome, but it’s no longer available. It just was a good way, it’s sort of like a dashboard view, but it was giving you revenue, sales sessions, conversion rate if it was going up or down, what’s trending, what’s trending from last week. South Central has also got something like this under seller performance, and it was pretty much like that. It was a pretty cool. interactive, sort of birds eye view of your business just to see how things are rolling. Sessions are down from last week, 5%, that kind of thing. So hopefully they can get this back up and running. But at the moment they’re saying basically, because the way Amazon structuring shit, they can’t get it back up. You’ve got these three other tools to take the nice analyzer and buy box. I never use them, but you can find sort of niche little products and stuff like that using these tools. I’m not going to go into them just because I’ve never used them. So just, yes, just be aware that they are there.

All right guys. Hopefully that was useful to you, and, if you’re looking for a tool, this is definitely probably the best one. This one Cash Cow Pro or even Hello Profit, but hello profit obviously is $100 a month, so it’s expensive. This one’s 50, used to be 30 and Cash Cow Pro still 30. So best bang for your buck is probably Cash Cow Pro. Then you’ve got Cellinetics, I like it better as long as you don’t need it. The emailing function and Hello Profit is the most expensive, but I think this is better than Hello Profit.
So, each their own, and hopefully this was useful for you guys. If you did like it, you pulled anything out of the video. If you could give us a like or subscribe, that’d be awesome.

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Jungle Scout Review – Is It The Best Amazon Tool?

Jungle Scout Review

Can Jungle Scout be helpful? Yes, but there are some dirty little secrets about Jungle Scout you should know before you buy, including why you don’t need it and how you can get all the features Jungle Scout gives you for free.

Let’s get into the tactics.

I have one product that just last month did almost $40,000 and I found it without using Jungle Scout, and I’ll share with you how I found it later in this article, but first let’s do a pros and cons on whether or not you should get Jungle Scout, and let’s start with the cons.

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Cons of Jungle Scout

The first thing to keep in mind is that part of the reason so many Bloggers and YouTube gurus tell you that you need to get Jungle Scout is because they make an affiliate commission off of it. They usually have a little link and if you use their link, they’ll make an affiliate commission. Now, that’s not to say that Jungle Scout is or isn’t helpful but this is just something you should know when you’re watching all these YouTube videos and everybody’s telling you to get Jungle Scout. A lot of them are getting a kickback from Jungle Scout and that’s part of the reason they’re telling you to get it.

Con number two is there are a lot of free alternatives to Jungle Scout. For instance, and I thank Jungle Scout for doing this, they give you what I think is the most important feature of Jungle Scout for free and that’s the sales estimator. Basically, what you’ll do is you’ll take the best-selling rank number and put it into their app and it will show you exactly how much that item is making in revenue a month. Another technique to find out how much an item is selling is the 999 technique. Now, this is a flawed technique. Basically, what you do is you go to order an item and for the quantity, you put in the number 999 and what will happen is Amazon will say, hey, they don’t have 999 in stock; they only have 57, and then you come back in a day or two and you do the same thing and it’ll say 37, and you know that over the course of a few days, they sold 20 of that item.

Now, there’s a lot of issues with this technique. For instance, someone like myself might have over a thousand items in there. The other thing is sometimes, Amazon moves inventory around or people add more inventory, so one day, it’ll say 57, then a few days later, it’ll say 87 and you won’t be able to get the sales numbers. There’s a lot of issues with that but that’s another free alternative.

Another feature that Jungle Scout has is the Amazon fee calculator. Well, Amazon gives this too for free. Just Google “Amazon fee calculator” and you can calculate how much your FBA fees will be.

And the last big con I have with Jungle Scout isn’t really a con with Jungle Scout per se, it’s more of a con with this entire white label, private label thing. Now, hear me out here for a second because I know a lot of people talk about the beauty of white labeling, private labeling. I personally am totally against it. I don’t think you should just find some random product, slap your brand on it, and sell it on Amazon. I think that worked in the past and it may even work for the next year or two but long term, this is not a good strategy; it’s not the best way to make money on Amazon.

What I recommend doing, and this is the technique I use to find my product is find something that you wish existed in the world. Find something that you’re really passionate about and create it, and it’s not as hard as you think; my wife, I helped her create a product. It’s not as hard as it sounds. Now understand, you might not be ready yet to take that jump. You might need to do the baby steps of creating a white label product, and if that’s the case, that is fine, but just keep this in mind that the more unique your product is, the less likely someone else is going to come in and be able to steal your lunch. There’s a reason most bloggers and YouTubers don’t tell you what product they’re selling on Amazon and it’s at least partially because they’re scared that you’re gonna copy their product, do it better than them, and their sales are going to drop. I’m personally not that worried about it because my product is so unique and it’s pretty hard for somebody to copy that I don’t have too much fear of somebody copying it.

Pros of Jungle Scout

And now let’s get into the pros of Jungle Scout. It’s not all cons, there are some benefits to Jungle Scout, and there’s one big pro, in my opinion. It will save you time.

Do you need Jungle Scout? No. Do I use Jungle Scout? Yes, and if you’re in research mode, especially if you’re planning on private labeling or white labeling which I don’t recommend, just to reiterate, then Jungle Scout will save you time if you don’t want to do the manual methods I talked about before.

One of the biggest advantages of Jungle Scout is the automated review request option. Asking customers to leave a review (through Amazon’s dashboard) has previously been a manual task that was debatably worth it. Since testing their automated review request option, our review volume has doubled in a matter of days. This is easily worth the price of the subscription.

So after all of this, if you do think it’s worth it for you to buy Jungle Scout to save you time, then you can use my link here to buy Jungle Scout. Now, I do get a small kickback from Jungle Scout, but as a thank you, not only are you gonna get a discounted price with these links, I will give you a free one-on-one consulting session to help you grow your Amazon sales. I show you exactly what I’m doing to increase sales. I share an income report detailing exactly how much money I’m making for my products, and if you want to learn how to create a passion product and sell it on Amazon, you can read other posts on our blog or contact us for consulting.

Update, November 2020:
Jungle Scout is really releasing some interesting tools. We’re really pleased with the review automation tool. More to come on that tool but we find that Jungle Scout is moving in the right direction to keep up with some of the competition like Sellics and Helium 10 that are aggressively marketing and building out their product offerings.

Helium 10 Review

helium 10 review

Click Here for 10% Off Helium 10!

Table of Contents


People are making millions of dollars thanks to Fulfillment by Amazon (FBA). If you’re looking to become an Amazon seller and reap big profits, you’ve come to the right place. We’re here to help you break into Amazon’s FBA business. Below, I’ve compared one of Amazon’s best seller tools—Helium 10. I’ll go over pricing, features, functionality, pros and cons, and much more.

Getting started in the Amazon FBA business is simple. However, deciding which products to sell, fine-tuning product descriptions, and tracking your success can be difficult. Beginners are faced with two options: they can either enroll in costly courses or purchase tools to manage their respective FBA businesses. Those that select the latter option are faced with yet another dilemma: which Amazon seller tool to use? Sellics and Helium 10 are both valuable Amazon seller tools that can help you stay on top of your FBA business and avoid pitfalls. However, one platform is likely better suited for your business’s needs. In order to help you determine which Amazon seller tool to use, let’s review Helium 10 and Sellics’s features and benefits.

What Is Helium 10?

Helium 10 helps Amazon sellers discover new product ideas and uncover effective ways to reach customers. Helium 10’s tools enable FBA sellers to easily uncover high-level keywords, spot trends and competitors, and grow search engine optimization (SEO). Helium 10 offers numerous tools for Amazon sellers to utilize in their search for profitable products. The tools we’ll review are Black Box, Xray, Magnet 2.0, and Cerebro.

Helium 10 (2021) Discount Coupons; up to 90% off
The AMAZONSEO10 coupon code gives Helium 10 subscribers 10% off every month.

Review of Helium 10 Tools

1.) Black Box—Helium 10’s Product Search Tool
Black Box enables Helium 10 users to discover in-demand products on Amazon. Better yet, Black Box will help you determine whether or not to sell a product on Amazon based on the amount of competition from other sellers. Finding untapped demand for products via Blackbox can deliver big profits, making it one of Helium 10’s most powerful tools.
How Black Box Helps You Find the Best Products to Sell
1.) Discover your next product in seconds
2.) Find product options that meet your specifications
3.) Get data-based results using a multifactor algorithm
4.) Create product lists easily

2.) Xray
Xray is an invaluable data-mining tool. Like Black Box, Xray helps Amazon sellers determine which products to sell and their likely profitability. By searching Amazon’s website with Xray, Helium 10 users have access to the following information: a product’s monthly sales (updated daily), the annual revenue for a listing, the numerical value of the product’s Best Seller Rank (BSR) as well as it’s BSR 30—the fluctuations of the product’s score over the previous 30 days. Xray allows you to “pin” items, placing them on a list. Pinned items are tracked to determine their worth over time. Xray then provides a “success score” for pinned items—replacing Amazon sellers’s guesswork with hard data. Xray enables Amazon sellers to determine which products to select and avoid in their quest for the greatest return on investment.

3.) Magnet 2.0 – Keyword Research Tool
Magnet 2.0 is Helium 10’s improved keyword research tool. Magnet IQ Score is Helium 10’s powerful algorithm that helps you find the best keywords to use for product listings. Magnet IQ scores determine keywords that have a high-search volume and low competition. Magnet 2.0 gives Helium 10 users a massive leg up on competitors by quickly finding the hot keywords other sellers are missing out on.

4.) Cerebro
Cerebro is Helium 10’s reverse Amazon Standard Identification Number (ASIN) lookup tool. It’s a must-have product for Amazon sellers. Cerebro spots the keywords competitors are using as well as their rankings. It’s valuable information all Amazon sellers should utilize in determining which keywords are important and redundant—Cerebro automatically filters out common words, saving you time and effort. Cerebro helps users decide whether to narrow or expand their keyword searches; and whether to include or exclude phrases from their product listings and pay-per-click (PPC) ads. Many Amazon sellers rely on Cerebro in helping them land on Amazon’s Page One for their products.

Helium 10 Pros

1.) Helium 10’s tools help Amazon sellers determine which products to sell.
2.) Magnet 2.0 and Cerebro are crucial tools in selecting the best product keywords.
3.) Cerebro allows you to uncover competitors’ successful keywords.
4.) Xray allows Amazon sellers to track items’ worth over time.
5.) Helium 10’s data takes the guesswork out of Amazon selling.

Helium 10 Cons

1.) Some beginners experience a learning curve.
2.) They aren’t considering seasonality in the keyword research data as accurately as they could be.

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Helium 10 Comparison With ZonGuru

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10% Off Helium 10:


People are making millions of dollars thanks to Fulfillment by Amazon (FBA). If you’re looking to become an Amazon seller and reap big profits, you’ve come to the right place. We’re here to help you break into Amazon’s FBA business. Below, I’ve compared one of Amazon’s best seller tools—Helium 10. I’ll go over pricing, features, functionality, pros and cons, and much more.

Getting started in the Amazon FBA business is simple. However, deciding which products to sell, fine-tuning product descriptions, and tracking your success can be difficult. Beginners are faced with two options: they can either enroll in costly courses or purchase tools to manage their respective FBA businesses. Those that select the latter option are faced with yet another dilemma: which Amazon seller tool to use? Sellics and Helium 10 are both valuable Amazon seller tools that can help you stay on top of your FBA business and avoid pitfalls. However, one platform is likely better suited for your business’s needs. In order to help you determine which Amazon seller tool to use, let’s review Helium 10 and Sellics’s features and benefits.

What Is Helium 10?

Helium 10 helps Amazon sellers discover new product ideas and uncover effective ways to reach customers. Helium 10’s tools enable FBA sellers to easily uncover high-level keywords, spot trends and competitors, and grow search engine optimization (SEO). Helium 10 offers numerous tools for Amazon sellers to utilize in their search for profitable products. The tools we’ll review are Black Box, Xray, Magnet 2.0, and Cerebro.

Helium 10 (2021) Discount Coupons; up to 90% off

The AMAZONSEO10 coupon code gives Helium 10 subscribers 10% off every month.

Review of Helium 10 Tools

1.) Black Box—Helium 10’s Product Search Tool

Black Box enables Helium 10 users to discover in-demand products on Amazon. Better yet, Black Box will help you determine whether or not to sell a product on Amazon based on the amount of competition from other sellers. Finding untapped demand for products via Blackbox can deliver big profits, making it one of Helium 10’s most powerful tools.
How Black Box Helps You Find the Best Products to Sell

  • Discover your next product in seconds
  • Find product options that meet your specifications
  • Get data-based results using a multifactor algorithm
  • Create product lists easily
2.) Xray

Xray is an invaluable data-mining tool. Like Black Box, Xray helps Amazon sellers determine which products to sell and their likely profitability. By searching Amazon’s website with Xray, Helium 10 users have access to the following information: a product’s monthly sales (updated daily), the annual revenue for a listing, the numerical value of the product’s Best Seller Rank (BSR) as well as it’s BSR 30—the fluctuations of the product’s score over the previous 30 days. Xray allows you to “pin” items, placing them on a list. Pinned items are tracked to determine their worth over time. Xray then provides a “success score” for pinned items—replacing Amazon sellers’s guesswork with hard data. Xray enables Amazon sellers to determine which products to select and avoid in their quest for the greatest return on investment.

3.) Magnet 2.0 – Keyword Research Tool

Magnet 2.0 is Helium 10’s improved keyword research tool. Magnet IQ Score is Helium 10’s powerful algorithm that helps you find the best keywords to use for product listings. Magnet IQ scores determine keywords that have a high-search volume and low competition. Magnet 2.0 gives Helium 10 users a massive leg up on competitors by quickly finding the hot keywords other sellers are missing out on.

4.) Cerebro
Cerebro is Helium 10’s reverse Amazon Standard Identification Number (ASIN) lookup tool. It’s a must-have product for Amazon sellers. Cerebro spots the keywords competitors are using as well as their rankings. It’s valuable information all Amazon sellers should utilize in determining which keywords are important and redundant—Cerebro automatically filters out common words, saving you time and effort. Cerebro helps users decide whether to narrow or expand their keyword searches; and whether to include or exclude phrases from their product listings and pay-per-click (PPC) ads. Many Amazon sellers rely on Cerebro in helping them land on Amazon’s Page One for their products.

Helium 10 Pros

1.) Helium 10’s tools help Amazon sellers determine which products to sell.
2.) Magnet 2.0 and Cerebro are crucial tools in selecting the best product keywords.
3.) Cerebro allows you to uncover competitors’ successful keywords.
4.) Xray allows Amazon sellers to track items’ worth over time.
5.) Helium 10’s data takes the guesswork out of Amazon selling.

Helium 10 Cons

1.) Some beginners experience a learning curve.
2.) They aren’t considering seasonality in the keyword research data as accurately as they could be.

Amazon is providing free shipping for holiday shopping season

According to a recent CNN article, “Prime members already get free shipping on all eligible orders with no minimum required, but without the holiday promotion, non-Prime shoppers must spend at least $25 to land free shipping.”

Amazon’s boosting sales and traffic to their platform by offering free shipping on all sales over $25 this shopping season. Image rights:

The question for Amazon sellers now becomes, is this a good thing for my business? In our opinion, it’s a great thing to drive more people to Amazon to shop. The more traffic Amazon gets, the better for Amazon sellers. If you’re a company that doesn’t ship via FBA, this is even better for you since it virtually levels the playing field. Seller fulfilled products will see a boost in sales and BSR (Best Sellers Rank) during this “promotion”.

One of the questions we want to consider here is, will Amazon consider implementing this in the future? Our guess is yes, but we believe Amazon will want to provide more value to Prime members before providing the $25+ free shipping offer to all products.

The interesting angle with the FBA and seller fulfilled user base is the huge amount of Chinese sellers. This offer might be a way to aid them during the tumultuous trade war. Our opinion is Amazon and Walmart are the real liaison between the U.S. and China. Boosting Chinese seller sales will be a peace offering and a way to keep them selling on

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