Seller Bench Review -Amazon Owes You Money

This is a transcript from this video on YouTube.

What’s up, guys? Ryan here. Today, I wanted to make a video talking about an Amazon FBA Reimbursement Recovery Service called Seller Bench which I really love. I saw an ad for them on Reddit and I clicked it not knowing what it was, ended up registering because there’s no upfront costs, so it’s really free for you to use unless they’re able to recover money.

Now, as they put it, Amazon owes, and they say 99% of sellers’ money, they owe a lot of sellers money that they don’t just outright do the right thing and pay because oftentimes, it requires a human to look into, and Amazon of course tries to automate as much as possible. They have tons of sellers. I think there are 2 million seller accounts open right now last I heard. Probably more now, but there might be inventory that’s lost at the FBA centers or damaged. They could be mischarging you or the feed could be off. There could be issues with inbound shipments. Again, things could be lost, damaged, there could be issues with returns and refunds where you’re not properly credited what you’re owed, and things could be damaged by the shipping carriers and Amazon might get reimbursed from the carrier but we might be owed the money. By the way, there’s even more reason listed on the Seller Bench website.

For the most part, they fit these five classifications. Anyways, Seller Bench is, again, free to use, no upfront costs. Their user interface looks something like this. They actually put out a demo of their software although here’s the thing about using Seller Bench, guys. Once you’re registered, you have to basically add a new user to your Amazon account that is your case manager that works at Seller Bench.

Once everything is set up, you don’t actually really need to go back to use their software because it’s all handled for you on your behalf. Your case manager will look into all the different various things that might potentially mean that Amazon owes you money. They will audit it themselves and if it looks like it’s something that should be looked into, they’ll submit the claim on your behalf to Amazon. Now, per Amazon’s terms of service, you cannot automated these claims, so you have to have somebody do it manually, so if you’re not going to do this yourself or you’ve never done this yourself, this is something you should really be taking seriously because most likely, you’re going to be owed money.

In my case, I have had, since signing up for Seller Bench, eight successful claims recovering $675.67 of money that otherwise was just going to be credited to Amazon and our big friend Jeff over there who does not need any more of our money, so I’d much rather have that $675 in my bank account, and the thing about Seller Bench is they take 25% of money that they recover and you’re thinking that’s a lot, but here’s the thing: I wasn’t taking the time to do this on my own. Seller Bench made $168.75 off me and I made $675 minus $168 and I got to keep $507, so it took me probably 10 to 15 minutes of total time to register for Seller Bench, add them to my Amazon seller account which again, they give you the step-by-step walkthrough of how to do that and I’m $500 richer as a result.

Go ahead, guys, do yourself a favor. Check out Seller Bench, there’s a link in the description. No upfront costs. If you haven’t used a reimbursement recovery service and you haven’t submitted these claims yourself, you’ve got money waiting for you, right? You’re going to get money back, I almost guarantee it. Like they said, Amazon owes something like 99% of sellers’ money – maybe not that high, but they owe a lot of people money. If you’ve been doing FBA for – let’s just say if you’ve been doing FBA for six-plus months and you’ve never submitted a claim, the likelihood that they owe you money is quite high.

So check it out, guys, thanks for watching this video. If you liked it, hit that like button, subscribe, comment, leave me any questions, any feedback. I read everything, I’ll get back to you as soon as possible. Check out my Facebook group and I will see you at the next one.

Sellics Review 2020 – Amazon FBA Tools

Sellics Review - Amazon SEO software 2020

Discount on Sellics

Today I’m reviewing Sellics and I’m just going to give you guys a bit of an overview. In the dashboard you’ve got the sales and profit, so it just gives you this sort of a dot point graph of each day. The green graph is sales clearly, or revenue, and the purple is profit. You can see here it is sort of trailing along, at it’s pathetic sort of 20% or whatever it is. And then these green lines here, they’re just, the start of each new week basically, so they’re just markers.


This trailing 30 days, you can change all this kind of stuff in the settings. So yes you can, despite the way you like to look, but I like to get a sort of overall picture of how the product’s going and your business basically. And then you can do this on a per skew level as well. The performance table, this is again, is pretty much like the sales and profit. But it just gives you like the best view, I guess, you can see here like you’ve got like sales today, sales yesterday, 7, 15 and 30. But it gives you, and you can see here the margin, it changes every single time. So you got 37, 37, 2018, 19 sort of thing.
Now the reason this changes, like these numbers here are basically the same 20 to 18%, that’s my real sort of profit margin. But this number here is not including PPC, so PPC hasn’t been taken out. Most of the software is pretty slow at pulling the PPC data, and I think that’s mainly on Amazon’s end. You can’t even see it in seller central, so give it a couple of days and yes, just know that those numbers there are skewed, and so these numbers here as well.


So you can see how many units and how many orders. That can be important if you have a product, say like a, you know, like a pre-workout or something where it’s a consumable that you might order multiples off in one order. As you can see, my product’s not one of those, and then it tells you how many promos. Now this here, this is like promos, like any kind of promos, even promos that Amazon does. So that’s just something to be mindful of. This is another feature here I really like in Sellics, it’s the keyword ranking index. Now this is again, an overall picture over the last 30 days. And you can see that obviously my products have been ranking higher and higher and higher sort of thing. And that’s what you want to see, you want to see your products getting indexed for more and more keywords, obviously bringing more traffic and more sales at the end of the day.


This starts to dip, that’ll tell you straight away, like, okay what have you lost rankings for, and then you can dip in to the keyword ranking and check your, each key word would and see okay I’ve lost so much rank there, or whatever. These reviews in the last seven days, as you can see, I’ve got a one star review there. There’s probably know no worse feeling than getting a one star review, it’s just brutal. And then you got PPC, so it gives you an overview of that. Another thing I really like, it tells you how many clicks, that’s not super useful. I’d rather that see like, show me how much profit I’ve got on my PPC.


But, you can go into this PPC section and it’ll show you that. So you can see what cost of the PPC over the last 30 days. And then if you scroll down here, you can see you’ve got your products and then you’ve got your monitored products. So, it just shows you basically overall sort of arching stats, like any dashboard. If you gross sales, gross revenue share of each product that you’re selling, and then based on ranks and you can turn them off and on.
So we got into rankings, and you can see here, it just brings up a list of your products that you have for sale. How many keywords and everything that you tracking over here. What brand did they under search volume, it’s like search volume I never really pay attention to just because no one really knows the search volume. They issue different tools like Google AdWords still and all that kind of stuff to make a rough estimation of it. Your top ranking, like you’re ranking number one for some key word, that’s not very important to me, because it could be some obscure little keyword that no one cares about, and then average ranking. So then if you, if we just go in here and we’d dive into one of them, you can see basically an overarching view of everything that you have so for keyowrds..


So this is just one product I have that tells you obviously all the numbers at the top. Conversion rate and sessions: I don’t know why that’s not pulling that in at the moment, that normally does. But I know they’re having a problem with their performance metrics up here. This little tab here, it used to be available, but it’s no longer available. So anyway, so in keywords, I like this sort of system because you can just go over like what keyword do you want, and then they’ll highlight it here on the graph. So you’re like, okay, what’s this one? Okay, cool. And then it basically has split between page one, two, three, four, five, six, all the way down to 10 or 11. And you can search through all the different pages of keywords that you’re tracking and all that kind of stuff.


So I really liked that, I liked the way it’s sort of laid out. I wish they had a feature like Cash Cow where it shows you last 7, 15 and 30 days, that’d be awesome. But that’s probably the only thing I feel like is missing from this piece of software. Also in here, you have a lot of stuff. I’m not going to go into it all because it’ll take way too long. But obviously you can add more keywords to it. It gives you own page factors against your top five competitors for each keyword. So you can go into here, I’ll show you. Alright, so this is just into the on-page area here, and you can just see basically it tells you what brand it is, titles, what your title, compare to their titles. Bullet point count,, it goes through everything, description, everything you can possibly imagine. And now, and you can also select here, this will be greyed out, but that’s the keyword there that you’re comparing your product with.


So it’s a useful feature, especially for split testing and that kind of stuff, and yes it is definitely useful. The next thing is notes up here, this is probably one of the sort of features I like to use the most. It allows you, yes when you’re doing anything on Amazon, it’s hard to keep track of all the stuff that you’re changing. So for me, let’s say I’m doing some optimization on my PPC and Amazon listing. Let’s say I put a couple of negative keywords in there that might be closely related to my product, but they’re not performing well for whatever reason. If I add them in and like negative phrase, match these keywords up or something like that. You want to be able to see the consequence of that. So is Amazon going to penalize you anything for that? Because now you’re saying, Hey my product’s no longer, I’m not associated or don’t want to be associated with these keywords. So it’s always good to just keep an eye on that. It’s not like your negative phrase or exact match, something that’s going to be like, Oh, Amazon’s going to, okay de-index him for that keyword. But it is just something to bear in mind. So whenever I’m changing anything, whether it’s titles, images, anything, I’ll just make a note in here, say, I’ve changed the title or change the image and that way it’ll just allow me to see okay, on the 3rd of January, I changed it and that’s, you know I’ve seen a decrease in my rankings.


Okay I’ll go back there and tweak that, or my conversion rate has been low for the last week. Why is that? Oh, that’s right. I made a change last week and I changed the lifestyle image on my product. So whatever it is, you can change it and you can track it in here by just by adding a note. And you can see the little notes, they’ll come up like this little lump block here and you can see that underneath your product as well. So they have super URLs, which is not really a thing I use. Obviously your competition, you’re go in there, your buy box, my stuff’s all private label. So most of the time I own it unless someone’s just trying to hijack my listing. And they also show you the reviews, just like anything else.


So if we go to the review section here, all right. So in here you can just see basically what you would see anywhere else, I guess. But I have, and use Feedback Genius as my email client and Feedback Genius emails me straight away as soon as I got a negative review. So for me, I don’t really use this section just because I want to know as soon as a negative review happens. So I tend to get in there and give that customer the best support I can to try sway that vote I guess. Because they might be frustrated about something and if I can, you know, do a good job, maybe I can sway that and they might remove it, probably unlikely. Or they might, you know, increase the star rating. So yes, this is just basic then you can filter, obviously by style rating by new, working in progress and all that kind of stuff. So you can you sort of make note.


Next feature up here is spying, so unless you’re spying competitors. I find this feature in here pretty useless, to be honest. The way it works is basically if you type in, I think it’s nine, nine, nine or a thousand into the buy box of any product, it’ll tell you how many even like stock they have left. So you can sort of guess how many they’re selling. So if you do that every day, you can guess how many they’re selling because you’d put a nine, nine and nine on Monday, the next day it’s Tuesday. Do it again, you see that they’re missing 15. So you can say, okay they sold 15 and that’s basically how this works.


Now it doesn’t work when they have more than 1000 units in there because you can’t track it. So that’s what we’re saying here. All these zeros is basically where that’s happening. You can see this guy, he’s 1000 at home, so he’s definitely going to be having sales so. Just important to note, I find this very useful at all. The only way you can use this tool to track sort of competitive stuff is if you add it as your product and then add keywords to it, and you can track all the keywords and stuff like that, that can be useful. But this, yes this tool is sadly in need of a bit of an update.


So the next thing is inventory management. Now, this is in beta, but this is just like every other piece of software. They basically just, you just punch in your current stock, use these daily velocity the last seven days, lead time, out of stock days, order SAP. Super simple. you should be keeping an eye on that and you should know that basically yourself, you don’t really need tool for that.


And profit, this is probably on par with hello profits sort of system, but I kind of like it a little bit better. So if we go in here, we’ll just change. So we’ve got last seven days. All right, so this just gives you a better, bit of a better view sorry. So you can see your trends like over the days, how many, like again, this is sales and profits. And this here, this site’s profit. And I mean this site’s revenue, this site’s profit. So you’re seeing like they’re pretty equal, but obviously that number there is 1300 and that number there is 300. So even though they look like they’re super close, it’s just two different graphs, basically just showed on the ones show sheet.
And then the other thing I really like about this software is this breakdown of costs, which is I think is awesome. So it tells you like you grow sales, what is it shipping, what is PPC and what is organic. There’s not many pieces of software to tell you how many sales you’re getting through a pay-per-click or the . But basically, I’m assuming it just works it out on how many orders you get from your PPC and just punches that number in there. These are the costs of doing business, as you can say, it’s a fair chunk. So yes, cost of good PPC costs in there, Amazon’s FBA fees are in there as well.


So yes, you can see that there’s a general rule of thumb when it comes to Amazon is they take 33% of whatever you sell, and you can say that’s pretty accurate there, like this 29%. But yes, so that’s a good rule of thumb for you guys that are getting started. PPC costs at 16%. That’s way too high at the moment, but I just was in launch mode. So that is the reason that is so high, and I’ll continue to tweak that down. And so should anyone, until they get there. All pretty much their whole campaign underneath ACOS costs and then, yes then you’re left with this tiny little number for profit. I wish it was larger, but at the moment it’s only 20% and that’s, yes one of the things I will continue to work on.


But yes, but basically it’s just shows you your products and this here is just underneath this brands. So tells you how many units you sell to profit, margin, all that kind of stuff. And you punch in your unit cost over here so you can punch it over here. How much it costs you and how much shipping costs you. I just punch it under one under cost of goods and I sort of work out what’s the unit cost and what’s the shipping cost per units. Push it into one number and then that way I can work it out. Like I just chuck it in here and sort of figured that out.


And then you got PPC manager. All right, so in here, I really like using Amazon’s own one in seller central. It gives you a really good overview if you use that and use advertising reports, just search term and campaign. I find that I don’t really need a PPC tool. I get a pretty good overview of what is costing me money, what’s making me money. Yes, so this is a cool feature, but something I don’t really use, but it could be useful for some of you guys. So you can see here, this is a on a month, I believe, no last seven day sorry. So last seven days you can see how many impressions I got, the CTR. A good rule of thumb for you guys when you’re doing CTR, this is not tutorial at all, but you want to aim for like over 0.4 to about sort of 1% on cllick through rate on your ads. If it’s underneath that, it means that that mark or that keyword you’re targeting is not very responsive to that keyword sort of thing basically. I’d see clicks and click through rate.


So yes, this is basically, you can see that huge SEOs there of 75%, basically. So that’s something you’ve got to reduce a lot. Yes this number, here is always got to be equal or under your profit margin. Then you can scroll down here and you’ve got all your campaigns, so you can dig deep into this. It does allow you to just quickly have a good overview, like it shows your revenue profit margin, ACS preferred campaign, and then you can dig even deeper.


You can add filters to it; so only show me keywords that are a maximum of 30. They have at least 10 clicks, and then it’ll filter those, and you can say, I’ve got none. So. In the campaign, so as an overall care, you’d never do that with campaigns. You’d probably do with ad groups or keywords. So if you did the same thing with keywords, you should be able to get something that’s similar to that. So at least 10 clicks and yes, you can see like a bunch of keywords come up there. But, it is useful, I probably should use it a lot more than I do, but I’m used to the manual way to do it. So. It’s just something for you guys to bear in mind.


Yes, so that’s pretty much it. They used to have this performance tab, which was awesome, but it’s no longer available. It just was a good way, it’s sort of like a dashboard view, but it was giving you revenue, sales sessions, conversion rate if it was going up or down, what’s trending, what’s trending from last week. South Central has also got something like this under seller performance, and it was pretty much like that. It was a pretty cool. interactive, sort of birds eye view of your business just to see how things are rolling. Sessions are down from last week, 5%, that kind of thing. So hopefully they can get this back up and running. But at the moment they’re saying basically, because the way Amazon structuring shit, they can’t get it back up. You’ve got these three other tools to take the nice analyzer and buy box. I never use them, but you can find sort of niche little products and stuff like that using these tools. I’m not going to go into them just because I’ve never used them. So just, yes, just be aware that they are there.


All right guys. Hopefully that was useful to you, and, if you’re looking for a tool, this is definitely probably the best one. This one Cash Cow Pro or even Hello Profit, but hello profit obviously is $100 a month, so it’s expensive. This one’s 50, used to be 30 and Cash Cow Pro still 30. So best bang for your buck is probably Cash Cow Pro. Then you’ve got Cellinetics, I like it better as long as you don’t need it. The emailing function and Hello Profit is the most expensive, but I think this is better than Hello Profit.
So, each their own, and hopefully this was useful for you guys. If you did like it, you pulled anything out of the video. If you could give us a like or subscribe, that’d be awesome.

Try Out Sellics Today

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Jungle Scout Review – Is It Worth the Money?

Jungle Scout Review

Can Jungle Scout be helpful? Yes, but there are some dirty little secrets about Jungle Scout you should know before you buy, including why you don’t need it and how you can get all the features Jungle Scout gives you for free.

Let’s get into the tactics.

I have one product that just last month did almost $40,000 and I found it without using Jungle Scout, and I’ll share with you how I found it later in this article, but first let’s do a pros and cons on whether or not you should get Jungle Scout, and let’s start with the cons.

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Cons of Jungle Scout

The first thing to keep in mind is that part of the reason so many Bloggers and YouTube gurus tell you that you need to get Jungle Scout is because they make an affiliate commission off of it. They usually have a little link and if you use their link, they’ll make an affiliate commission. Now, that’s not to say that Jungle Scout is or isn’t helpful but this is just something you should know when you’re watching all these YouTube videos and everybody’s telling you to get Jungle Scout. A lot of them are getting a kickback from Jungle Scout and that’s part of the reason they’re telling you to get it.

Con number two is there are a lot of free alternatives to Jungle Scout. For instance, and I thank Jungle Scout for doing this, they give you what I think is the most important feature of Jungle Scout for free and that’s the sales estimator. Basically, what you’ll do is you’ll take the best-selling rank number and put it into their app and it will show you exactly how much that item is making in revenue a month. Another technique to find out how much an item is selling is the 999 technique. Now, this is a flawed technique. Basically, what you do is you go to order an item and for the quantity, you put in the number 999 and what will happen is Amazon will say, hey, they don’t have 999 in stock; they only have 57, and then you come back in a day or two and you do the same thing and it’ll say 37, and you know that over the course of a few days, they sold 20 of that item.

Now, there’s a lot of issues with this technique. For instance, someone like myself might have over a thousand items in there. The other thing is sometimes, Amazon moves inventory around or people add more inventory, so one day, it’ll say 57, then a few days later, it’ll say 87 and you won’t be able to get the sales numbers. There’s a lot of issues with that but that’s another free alternative.

Another feature that Jungle Scout has is the Amazon fee calculator. Well, Amazon gives this too for free. Just Google “Amazon fee calculator” and you can calculate how much your FBA fees will be.

And the last big con I have with Jungle Scout isn’t really a con with Jungle Scout per se, it’s more of a con with this entire white label, private label thing. Now, hear me out here for a second because I know a lot of people talk about the beauty of white labeling, private labeling. I personally am totally against it. I don’t think you should just find some random product, slap your brand on it, and sell it on Amazon. I think that worked in the past and it may even work for the next year or two but long term, this is not a good strategy; it’s not the best way to make money on Amazon.

What I recommend doing, and this is the technique I use to find my product is find something that you wish existed in the world. Find something that you’re really passionate about and create it, and it’s not as hard as you think; my wife, I helped her create a product. It’s not as hard as it sounds. Now understand, you might not be ready yet to take that jump. You might need to do the baby steps of creating a white label product, and if that’s the case, that is fine, but just keep this in mind that the more unique your product is, the less likely someone else is going to come in and be able to steal your lunch. There’s a reason most bloggers and YouTubers don’t tell you what product they’re selling on Amazon and it’s at least partially because they’re scared that you’re gonna copy their product, do it better than them, and their sales are going to drop. I’m personally not that worried about it because my product is so unique and it’s pretty hard for somebody to copy that I don’t have too much fear of somebody copying it.

Pros of Jungle Scout

And now let’s get into the pros of Jungle Scout. It’s not all cons, there are some benefits to Jungle Scout, and there’s one big pro, in my opinion. It will save you time.

Do you need Jungle Scout? No. Do I use Jungle Scout? Yes, and if you’re in research mode, especially if you’re planning on private labeling or white labeling which I don’t recommend, just to reiterate, then Jungle Scout will save you time if you don’t want to do the manual methods I talked about before.

One of the biggest advantages of Jungle Scout is the automated review request option. Asking customers to leave a review (through Amazon’s dashboard) has previously been a manual task that was debatably worth it. Since testing their automated review request option, our review volume has doubled in a matter of days. This is easily worth the price of the subscription.

So after all of this, if you do think it’s worth it for you to buy Jungle Scout to save you time, then you can use my link here to buy Jungle Scout. Now, I do get a small kickback from Jungle Scout, but as a thank you, not only are you gonna get a discounted price with these links, I will give you a free one-on-one consulting session to help you grow your Amazon sales. I show you exactly what I’m doing to increase sales. I share an income report detailing exactly how much money I’m making for my products, and if you want to learn how to create a passion product and sell it on Amazon, you can read other posts on our blog or contact us for consulting.

Update, November 2020:
Jungle Scout is really releasing some interesting tools. We’re really pleased with the review automation tool. More to come on that tool but we find that Jungle Scout is moving in the right direction to keep up with some of the competition like Sellics and Helium 10 that are aggressively marketing and building out their product offerings.

Helium 10 Review

helium 10 review

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Table of Contents

Introduction

People are making millions of dollars thanks to Fulfillment by Amazon (FBA). If you’re looking to become an Amazon seller and reap big profits, you’ve come to the right place. We’re here to help you break into Amazon’s FBA business. Below, I’ve compared one of Amazon’s best seller tools—Helium 10. I’ll go over pricing, features, functionality, pros and cons, and much more.

Getting started in the Amazon FBA business is simple. However, deciding which products to sell, fine-tuning product descriptions, and tracking your success can be difficult. Beginners are faced with two options: they can either enroll in costly courses or purchase tools to manage their respective FBA businesses. Those that select the latter option are faced with yet another dilemma: which Amazon seller tool to use? Sellics and Helium 10 are both valuable Amazon seller tools that can help you stay on top of your FBA business and avoid pitfalls. However, one platform is likely better suited for your business’s needs. In order to help you determine which Amazon seller tool to use, let’s review Helium 10 and Sellics’s features and benefits.

What Is Helium 10?


Helium 10 helps Amazon sellers discover new product ideas and uncover effective ways to reach customers. Helium 10’s tools enable FBA sellers to easily uncover high-level keywords, spot trends and competitors, and grow search engine optimization (SEO). Helium 10 offers numerous tools for Amazon sellers to utilize in their search for profitable products. The tools we’ll review are Black Box, Xray, Magnet 2.0, and Cerebro.


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Review of Helium 10 Tools


1.) Black Box—Helium 10’s Product Search Tool
Black Box enables Helium 10 users to discover in-demand products on Amazon. Better yet, Black Box will help you determine whether or not to sell a product on Amazon based on the amount of competition from other sellers. Finding untapped demand for products via Blackbox can deliver big profits, making it one of Helium 10’s most powerful tools.
How Black Box Helps You Find the Best Products to Sell
1.) Discover your next product in seconds
2.) Find product options that meet your specifications
3.) Get data-based results using a multifactor algorithm
4.) Create product lists easily

2.) Xray
Xray is an invaluable data-mining tool. Like Black Box, Xray helps Amazon sellers determine which products to sell and their likely profitability. By searching Amazon’s website with Xray, Helium 10 users have access to the following information: a product’s monthly sales (updated daily), the annual revenue for a listing, the numerical value of the product’s Best Seller Rank (BSR) as well as it’s BSR 30—the fluctuations of the product’s score over the previous 30 days. Xray allows you to “pin” items, placing them on a list. Pinned items are tracked to determine their worth over time. Xray then provides a “success score” for pinned items—replacing Amazon sellers’s guesswork with hard data. Xray enables Amazon sellers to determine which products to select and avoid in their quest for the greatest return on investment.

3.) Magnet 2.0 – Keyword Research Tool
Magnet 2.0 is Helium 10’s improved keyword research tool. Magnet IQ Score is Helium 10’s powerful algorithm that helps you find the best keywords to use for product listings. Magnet IQ scores determine keywords that have a high-search volume and low competition. Magnet 2.0 gives Helium 10 users a massive leg up on competitors by quickly finding the hot keywords other sellers are missing out on.

4.) Cerebro
Cerebro is Helium 10’s reverse Amazon Standard Identification Number (ASIN) lookup tool. It’s a must-have product for Amazon sellers. Cerebro spots the keywords competitors are using as well as their rankings. It’s valuable information all Amazon sellers should utilize in determining which keywords are important and redundant—Cerebro automatically filters out common words, saving you time and effort. Cerebro helps users decide whether to narrow or expand their keyword searches; and whether to include or exclude phrases from their product listings and pay-per-click (PPC) ads. Many Amazon sellers rely on Cerebro in helping them land on Amazon’s Page One for their products.

Helium 10 Pros

1.) Helium 10’s tools help Amazon sellers determine which products to sell.
2.) Magnet 2.0 and Cerebro are crucial tools in selecting the best product keywords.
3.) Cerebro allows you to uncover competitors’ successful keywords.
4.) Xray allows Amazon sellers to track items’ worth over time.
5.) Helium 10’s data takes the guesswork out of Amazon selling.

Helium 10 Cons

1.) Some beginners experience a learning curve.
2.) They aren’t considering seasonality in the keyword research data as accurately as they could be.


Quick Links:
Helium 10 Comparison With ZonGuru


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10% Off Helium 10:

Introduction

People are making millions of dollars thanks to Fulfillment by Amazon (FBA). If you’re looking to become an Amazon seller and reap big profits, you’ve come to the right place. We’re here to help you break into Amazon’s FBA business. Below, I’ve compared one of Amazon’s best seller tools—Helium 10. I’ll go over pricing, features, functionality, pros and cons, and much more.

Getting started in the Amazon FBA business is simple. However, deciding which products to sell, fine-tuning product descriptions, and tracking your success can be difficult. Beginners are faced with two options: they can either enroll in costly courses or purchase tools to manage their respective FBA businesses. Those that select the latter option are faced with yet another dilemma: which Amazon seller tool to use? Sellics and Helium 10 are both valuable Amazon seller tools that can help you stay on top of your FBA business and avoid pitfalls. However, one platform is likely better suited for your business’s needs. In order to help you determine which Amazon seller tool to use, let’s review Helium 10 and Sellics’s features and benefits.

What Is Helium 10?

Helium 10 helps Amazon sellers discover new product ideas and uncover effective ways to reach customers. Helium 10’s tools enable FBA sellers to easily uncover high-level keywords, spot trends and competitors, and grow search engine optimization (SEO). Helium 10 offers numerous tools for Amazon sellers to utilize in their search for profitable products. The tools we’ll review are Black Box, Xray, Magnet 2.0, and Cerebro.

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Review of Helium 10 Tools

1.) Black Box—Helium 10’s Product Search Tool

Black Box enables Helium 10 users to discover in-demand products on Amazon. Better yet, Black Box will help you determine whether or not to sell a product on Amazon based on the amount of competition from other sellers. Finding untapped demand for products via Blackbox can deliver big profits, making it one of Helium 10’s most powerful tools.
How Black Box Helps You Find the Best Products to Sell

  • Discover your next product in seconds
  • Find product options that meet your specifications
  • Get data-based results using a multifactor algorithm
  • Create product lists easily
2.) Xray

Xray is an invaluable data-mining tool. Like Black Box, Xray helps Amazon sellers determine which products to sell and their likely profitability. By searching Amazon’s website with Xray, Helium 10 users have access to the following information: a product’s monthly sales (updated daily), the annual revenue for a listing, the numerical value of the product’s Best Seller Rank (BSR) as well as it’s BSR 30—the fluctuations of the product’s score over the previous 30 days. Xray allows you to “pin” items, placing them on a list. Pinned items are tracked to determine their worth over time. Xray then provides a “success score” for pinned items—replacing Amazon sellers’s guesswork with hard data. Xray enables Amazon sellers to determine which products to select and avoid in their quest for the greatest return on investment.

3.) Magnet 2.0 – Keyword Research Tool

Magnet 2.0 is Helium 10’s improved keyword research tool. Magnet IQ Score is Helium 10’s powerful algorithm that helps you find the best keywords to use for product listings. Magnet IQ scores determine keywords that have a high-search volume and low competition. Magnet 2.0 gives Helium 10 users a massive leg up on competitors by quickly finding the hot keywords other sellers are missing out on.

4.) Cerebro
Cerebro is Helium 10’s reverse Amazon Standard Identification Number (ASIN) lookup tool. It’s a must-have product for Amazon sellers. Cerebro spots the keywords competitors are using as well as their rankings. It’s valuable information all Amazon sellers should utilize in determining which keywords are important and redundant—Cerebro automatically filters out common words, saving you time and effort. Cerebro helps users decide whether to narrow or expand their keyword searches; and whether to include or exclude phrases from their product listings and pay-per-click (PPC) ads. Many Amazon sellers rely on Cerebro in helping them land on Amazon’s Page One for their products.

Helium 10 Pros

1.) Helium 10’s tools help Amazon sellers determine which products to sell.
2.) Magnet 2.0 and Cerebro are crucial tools in selecting the best product keywords.
3.) Cerebro allows you to uncover competitors’ successful keywords.
4.) Xray allows Amazon sellers to track items’ worth over time.
5.) Helium 10’s data takes the guesswork out of Amazon selling.

Helium 10 Cons

1.) Some beginners experience a learning curve.
2.) They aren’t considering seasonality in the keyword research data as accurately as they could be.

The Best Tools / Apps for Amazon FBA 2020

Options for maximizing your FBA experience

For any e-commerce entrepreneur, selling on Amazon can be crucial to hitting your sales goals. The beauty of FBA (Fulfilled by Amazon) is incomparable convenience such as discounted shipping rates, quick delivery, returns management, plus effortless logistics. If you’re already using Amazon or plan to, here are the top FBA tools you should consider using for your business.


Our Top Choice For Amazon SEO Tools

Jungle Scout – The most versatile and best option for sellers. We use Jungle Scout for our clients. They have the best value for Amazon sellers of all sizes.

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Amazon Seller App

Available as a free download, the Amazon Seller app allows you to access your account, manage orders, and check in on your inventory and sales in real time from any mobile device. This tool also allows you to see customer feedback and send responses, compare your sales prices to similar products being sold online, and even do some research on competitors. And that only scratches the surface of what this app can do. There is a monthly fee involved to use the app, but more than worth it if your company is making multiple sales a day.

Product Sourcing

It can sometimes be difficult to source your products. Even if you’re already selling products online, keeping up with the amount of inventory you need can be tiresome. You may not have the space for all those products at once (another reason FBA is a great choice), but you may have to wait on your shipment before you can sell more. That’s where stock-finding software, such as ProfitSourcery comes in to help you find the best deals and keep your stock coming in whenever you need it. This helps avoid delay in shipments, which could create unhappy customers. 

Pricing Tools

Setting a reasonable price for your products is perhaps the most important step in your online selling journey. Your price needs to be competitive enough that people buy your products, but you also need to make sure you’re providing enough profit to be successful. With the right pricing tool, you can create strategies and stay ahead of your competitors. 

Payments

Selling online requires the ability to also receive payments online. This may seem like a no brainer, but you need to make sure you can accept funds from international customers without having to deal with local banks and accounts. Using a tool such as Stripe or Currencies Direct, you can easily transfer funds online, or by phone or app in order to seamlessly collect all payments. Plus, some payment software can save you money on currency exchange rates.

Shipping Assistance

Using shipping software can rid your company from a lot of headaches by instantly downloading your online orders, cutting down on shipping time. You can use software such as shipping easy and ShipWorks to create your own invoices, promos, monthly and annual reports, and more.

Inventory Management

Shipping and Inventory go hand in hand, and all online merchants need to stay on top on these in order to sustain their success. To manage your inventory, product listings, and orders, you should look into finding the best inventory management software, like Linnworks. This tool will take a lot of the legwork and time out of your daily inventory taks. 

PPC and Advertising

In order to see long-term success and to build even more brand awareness, you need to utilize PPC and advertising tools. Build a strong foundation with your optimization strategy by using PPC profitability software such as Forthea or SellerApp, and invest in sponsored product ads with PPC Entourage to boost your sales even more.

Legal Services

With any business, covering legalities is a must. Learn how to keep your listings from getting suspended or have a legal team handy that you can ask questions when you’re not quite sure of something. Amazon Seller Lawyer is a great place to start for any legal questions or concerns you may have regarding your e-commerce site. 

Selling your products on Amazon can be an exciting and rewarding venture. Using tools to maximize your profits is something to consider whether you have an already successful business or you’re just starting out. Of course there are countless options out there for you to try out and utilize, doing research is a great way to dive in. By choosing the best tools for the specific needs of your business, your success is more than attainable – it’s already there, waiting to be maximized. 

Amazon Optimization Consultant

People who sell goods on Amazon oftentimes find themselves wondering how to make their product stand out. This is because an increasing number of products are being sold on Amazon every year, making the competition and clutter also increased.

With all of the products that are available, how do you increase your opportunities for buyers to find your products?

At Amazon SEO Experts we work with you to optimize your Amazon experience. We help you attract more buyers to your products and help you to also entice the top Amazon reviewers in your niche to write reviews for you. Our programs are ran by experts who will teach you the ins and outs of selling goods on Amazon. They will guide you through the process of putting your items up in a way that will attract a lot of customers. This is actually something that should be done just as soon as your product is listed on Amazon.

With our Amazon SEO service, buyers will be better able to find your products. Some of the things that you consultant will help you with in this regard include:
1. Creating keywords that will increase the search-ability of your products
2. Directing numerous people on their team to your account in order to continue to improve your search-ability
3. Linking your products to other best-selling products within your niche so that whenever someone looks for a best-seller in your category, they’ll have a better chance of finding you too
4. Creating an in-depth product description and company bio to place on your main seller page
5. Creating a separate seller page that’s augmented with links to your “assets” (i.e. your product reviews, website, social media pages and updated press releases)
6. Providing “Search Inside” uploads whenever necessary

With our Amazon Top Reviewers program you’ll receive:
1. Targeted key reviewers who write and upload reviews to your Amazon page
2. The presentation of your product to the top reviewers within your niche on Amazon so that they can post reviews as well. Since they have thousands of followers, one of their reviews will drive traffic to you. Unfortunately, such reviews aren’t easy to get. However, this team works with these influential people daily so that you’ll get reviews in a timely and cost-effective manner.

Our services are appropriate for all of the various categories that are on Amazon today. You can purchase them as a bundle or individually. Ideally, this should be done whenever you first launch a product. However, it can be done even after a product’s launch. For our Amazon SEO services, just fill out our contact form or call us for pricing at 972-955-5038.

Rank Better in Amazon

Amazon SEO Services

There is a common misconception among Internet users that getting started with Amazon is a daunting task. The truth is that getting a high ranking for a particular product is much easier in Amazon than getting a good ranking on Google for an individual website because Amazon itself has similar capabilities. Furthermore, you can get enormous traffic flow because Google normally gives Amazon priority when serving up results. Since most Amazon users have their credit card information on file, they can purchase your products with the simple click of a button.

Amazon Rankings in Google

Amazon rankings have never been this exciting. The site is one of the biggest on the Internet, and the number of tactics and techniques that can be used on the products listed on the site is enormous. We have successfully achieved top rankings on Google with Amazon products, even in the most competitive markets. Our strategies have been tried and tested, and have never resulted in any type of penalty from Amazon itself or any search engine. Optimal Amazon rankings in major search engines like Google, Yahoo and Bing are critical to success on the Internet; the increase in sales will also improve your ranking in A9, Amazon’s search engine.

Amazon Optimization

Basic Amazon optimization is very important, so don’t overlook it. In real sense, this is Amazon SEO 101; which include following best practices prescribed by Amazon and ensuring that all page tags are correctly filled out. Send us an email or submit a consultancy form to see if we can help you dominate Amazon rankings.

Increase Amazon Sales

Amazon SEO Services

Amazon is considered by many to be the leader when it comes to online bookselling. Aside from this, Amazon is also a well-known company that is very proud of its capabilities in meeting the needs of its customers. One of the easiest ways in order to generate sales for your book through Amazon.com is to maximize the content found in your product page. In addition to this, you also need to optimize your chance of becoming visible in the search results through the internal search engine of Amazon.

Website, blog, and web presence optimization are things that you are probably already aware of. In fact, optimization is used in order to increase your visibility in different online search mechanisms. Although Amazon is self-contained, it is still considered as a powerhouse search engine. Even though it is recognized as a retail site, it should still be treated as a type of search engine in an online marketing perspective. If you come to think of it, Amazon is one of the first sites you go to if ever you want to find information in a particular book. You should be aware that aside from its strong brand, Amazon powers the marketplace of the backend service of Target.com.

In order to influence the power of Amazon SEO, it is important that your product page in the website should be search-optimized, informative, and client friendly. These things are necessary to include as one of your online marketing strategies. By optimizing the Amazon pages, you are able to improve the product’s rank and get additional content. It is more likely that books that have more detailed pages and as well as links to the title information coming from outside pages will get more buyers. This is why it is very essential to make a very good product page that can represent your product very well to the audience. All details should be provide, which can be very handy for the users.

It is good to know that Amazon is actually offering a lot of features that can enhance your title listing. If these are properly implemented, it is likely that your page will get higher views and visits from online users. This will also provide potential sales for your product title. Although understanding and implementing these programs can be very tedious and time-consuming, the benefits are always a guarantee since Amazon is a content-driven website. The more visits you get to your page about your book, the more popular your product will become in the internal results algorithm of Amazon. This algorithm basically favors the items that are very popular. So if ever two or more items match the criteria typed in by the user, the most popular item in the shortlist will appear first. We are able to uncover some of the powerful tools that can influence the search results of Amazon. These tools are outlined below.

Tags — a tag can be defined as a keyword or a specific category that a user puts on a particular item or product. These tags appear on book detail pages and can help users locate books on Amazon within a particular genre or category. Every link you have can help increase your exposure in Amazon. This may be time-consuming, but the benefits are always worth it.

Listmania! Lists-These lists are considered as different groups of items that a searcher finds very interesting. Each list can cover different types of categories and can help other Amazon users discover their favorite products. These lists are commonly rotated on different search result pages and as well as individual book pages. A popular list can be viewed on the product pages of all the mentioned books. In other words, the more popular your list will become, the more your products within your list get the exposure that they deserve. It is advisable to research carefully the books that are in your list that you will most likely appear in front of your targeted audience.

The So You’d Like to.. Guides
These guides enable you to help your clients find all the items and details that they need to know about a particular hobby or interest. This guide usually includes a short and informative article that can target your consumers who are interested in your category that connects to the detail page of your book. In fact, these guides are more informative and detailed compared to the Listmainia! Lists.

The Reviews
You can always ask a simple favor to your friends and family by having them write a short review for your title. These reviews can boost the exposure of the detailed page of your book since the Amazon algorithm also examines the total number of reviews provide and review ratings. Aside from this, a lot of distributors create a list of the top rated Amazon reviewers that are available to their clients. These reviews provided by the elite group are considered more by the system.

You can ask you publisher or distributor whether your list is available in order for you to solicit these reviews for your title. A quick search for the top Amazon Reviewers on Google will help you bring to the Amazon page that ranks all the reviewers. You can check the profile of each of the reviewers by clicking the “see profile” link. A lot of them post their email address in the profile. You can send a polite and concise query to your reviewer that includes the synopsis of your book and offer him or her a free review copy. You should follow up as soon as possible once the reviewer responds to your request.

The Search Suggestions
Amazon also has a way to help users aid customers in locating items and to provide tailored information on the item pages through Search Suggestion. Just like tags, this particular tool also requires research on your part. The search suggestions can do the following things:

• Associate items with a search phrase so that the item will more likely be shown if ever a user searches for the particular phrase.
• Explain the relevance of the suggestion to the searching customers and allow your explanation and as well as your name appear in the search results.
• Provide more information in the product page, which is tailored or made to your customer’s search

In summary, Amazon.com can be considered an evolving site. You should take some time to understand and use the features mentioned above in order to enhance your product exposure. You can also try hiring an expert to help you do all these things for your product. Increasing your views will definitely increase your potential for sales. You can always rely on Amazon since it is considered to be the leader when it comes to online marketing.

Is Google losing to Amazon

search-engine-selectionThere was a time when Google was the end-all be-all of the internet. If you were researching, buying, etc, you went to Google. By some estimates, Google had almost 80% of total search market share. Since then, Google’s share has seemingly dropped and there are a few important reasons why.

Google was never the easiest place to shop. It was great for researching but a quick product comparison would be clunky and the ecommerce giant, Amazon had them killed. Google didn’t actually sell anything so it was just a hurdle in the process of purchasing something. As Amazon grew their product offerings and marketed more, they started getting more and more sales/customers. Most of those customers ultimately just went directly to Amazon rather than using Google’s search box.

Comscore detailed in 2015 that search engines were losing traction as they had fewer queries. The reasons for this vary from desktop browser evolution (adblock), to the rise of mobile platforms, to the rise of social media. I also believe that there is a larger cross-over from traditional print and tv ads to online which cuts out the need to search.

mobile-search-engine

The point of this article is to provide insight into the future of search. I believe searches will be made on a variety of platforms that are specific to the user’s needs. If you want to purchase something, you go to Amazon. Want to watch a video, go to Netflix (or Amazon, Hulu, HBOGo). If you want to book a flight, go to Southwest.com. All of these sites are working to remove the step of searching on Google/Yahoo/Bing and they’re succeeding.  They’re dropping millions of dollars on ads to mitigate the risk of a finicky search engine algorithm.

comscore-amazon-search-marketingAs a seller of products, I look at Amazon as a growing entity that I need to be successful on. Amazon is doing its best to make the barrier to entry harder for new sellers but there is no other marketplace that attracts as many eyeballs. Optimizing your products for Amazon is a necessity and should be budgeted for right along with any other digital marketing expense.

 

-Sam is the owner of AmazonSEOExperts.com. He is a leading Amazon SEO/PPC consultant and operates a successful ecommerce business. He aims to help small and large businesses succeed on the Amazon marketplace through innovation and hard work. If you’re interested in a free quote or just have a couple of questions, call him directly at 972.955.5038 or fill out our contact form.