Create the BEST Amazon Listing with Sam Page from Amazon SEO Experts

Dustin Kane: Hello everyone and welcome to episode 23 of Two Amazon sellers and a microphone. Today, Chris and I have a very special guest Sam page from Amazon SEO Experts is on with us, Sam. What’s happening?

Sam Page: Hey guys. Thanks for having me on. 

Dustin Kane: Oh, thanks for coming on. I was excited. I posted this one of the, I don’t know which episode. It was posted on a recent episode on LinkedIn and you jumped right on and was nice. He commented and asked if we wanted you to come on the show. Of course, we’d love to have you on the show. Plus, I found out that you’re a tennis guy like me, so that was exciting to be able to talk tennis too. But, like I said, thanks so much for coming on. I’m excited because being able to talk today about SEO on Amazon listings. It’s so important for sellers and I think this is great. It’s great topic because for Kris and I it would be helpful for us too.

Kris Gramlich: Yeah, I’m excited about this. We’ve got some questions we’ve got here and we’re just going to go down this list here and just learn a little bit about creating a good listing. What it takes, how you rank better. Just getting the nuts and bolts on when you set up a listing of what you should and shouldn’t do. So, I’m looking forward to this one. 

Dustin Kane: Oh yeah. Before we crank up though. Why don’t you give us a little bit of your background, tell us about you and all the stuff you got going on. You’re a busy man.

Sam Page: Yeah, super busy. Maybe too busy, but I’d rather be busy than bored. But yeah, to take a step back a little bit about me, I’ve been doing just SEO in general, since about 2002, 2003. When I was in college, I bought an online casino. Yeah. So, I bought that. Back then, you could gamble online. You could play poker online. There’s a poker boom back then. You could deposit with credit cards and instead of going to classes like a good college student. I deposited money and I was I was lucky. I think I was more lucky than good. I made out with some money and more money than I should have had in college. For sure, I said, okay, I can see myself blowing this money. So, I ended up buying this online casino. It was was the name of it and, it was funny because I had no idea what I was doing. I just wanted to know I wanted to do something. This is something I knew decently well, as far as like the subject matter. Marketing a website or running a business at all I had no experience with. But I jumped into it and we started getting some good players like, actually we had sports betting too, and it was about around the time of the world cup. It really boosted the bottom line of the website. I saw on the horizon that they were going to start banning credit card deposits in the US so I ended up selling that. Then with the money I made on that, I wish I could say I made a smart decision, but I ended up just blowing it all partying. Especially on the trip to Los Angeles at 22 years old or whatever. I think maybe in some ways it was a really expensive, but valuable lesson to learn at that age. I never blew money again after that. So yeah, and from there though, I learned the basics of SEO. Back then there weren’t many resources, so there’s a lot of trial and error. From there, I started working at an agency and learning as much as I could, trying to get my feet wet, learn PVC or SEO content. Basically, anything that the agency was offering, I was jumping into and over the next few years, I pursued that path. Around 2007, 2008. I started dabbling on Amazon and I created a couple e-books and I published one eBook it was like, how to buy and sell cars for profit. It was something I had tried in the past, on my own. I was successful at doing that and so it was like a side hustle type of thing. I put it out as an eBook and actually tried to rank it, get some sales to it, run deals and it was really successful. I was a lot different back there on him back then on Amazon than it is. Now, of course you can get a review by having friends and family or review it or some other, maybe less scrupulous ways of getting reviews too. But anyway, I figured out how to do well on Amazon and spice. Basically, created a business of, like we were churning out. So, I had two employees that we were churning out eBooks. So, like I would just feed them topics. They would create the eBook list it, sell it. When we had, I think like 300 eBooks published at one point. So yeah, and then from then, I said, this is good. Let’s try it with real products. So, I started selling my own products. I sourced from China, I had connection there. Yeah, so I just private labeling before, this is really good niche. and Amazon is obviously the one that’s the most successful for me. eBay was there, but it was nothing like Amazon was back 12 years ago. Yeah, it was really successful with two products. I ended up selling those two products to, competitors. In that meantime, after that, I actually had a lot of people reach out to me and say, can you help me with my product? And kind of word got out that I was good with Amazon marketing. I said, yeah, sure and I saw that there was a big need for that. So, I created the website, Amazon SEO, and started making a more formal agency.

Over the first few years, we grew really rapidly because there was no one else doing it. Honestly, if you searched in like Amazon SEO company or SEO service, there was no other website there. So, we had first mover advantage and got a lot of really good clients. We grew too quickly because it’s not a scalable thing. Amazon as an SEO practices is like a lot like Google in some ways where it’s like, you need a custom approach for each product. It’s a very time-intensive tasks. So, we struggled with really competitive clients and we’re really successful with easy clients. But I couldn’t wrestle that idea at night of having clients that weren’t successful. So, we ended up scaling back and now, we take on clients that we have the bandwidth for. It could be a big client, we want to make sure that we can give that client the right amount of attention to make sure that they’re successful. But yeah, that’s where we land today. So, it’s smaller there’s only five of us. We all work remote and we all focus really intensely on our clients and make sure that they get the results that we want, the expectations that we’re setting for them. Yeah. I know it’s a long story, but I don’t know how to tell it any more succinctly than that. 

Dustin Kane: That’s cool. It sounds like you’ve got tons of experience, you been in the Amazon space a really long time. Chris and I both started around 2013. We thought we were jumping in early then and you were in way before. 

Sam Page: It’s funny to see. There were some people that crossed over too, I remember, there’s like an Amazon company that the guys that run it now, it’s one that most people have heard of. It’s based here in Austin where I’m at and those guys where these guys were selling courses on how to rank on Google. Then one day, they switched over on how to rank on Amazon. And that was their course and they built a whole business out of that. But it’s funny to see how things progressed over the years.

Dustin Kane: It is. I’d love to just pick your brain now about creating really good listings and you know what SEO looks like on Amazon, how important it is and, mistakes that you see made. We’ll go through a lot. Cause I think there’s so much value here for people tuning in that would love to take you through it. So right now, when you’re starting from scratch on a listing of it, what are the steps that you take to create a listing?

Sam Page: Yeah. absolutely. The first thing you want to do is keyword research, comprehensive keyword research is the bedrock of a successful listing. So, if you don’t know what keywords you’re targeting, you’re going to just be, throwing stuff at a wall and you don’t want to be doing that. You want to cut down on that learning curve as much as possible. So yeah, I spend a lot of time on keyword research. Then from there, building the listing looks a lot like what the most successful competitors in your niche are doing. If your competitors are filling out everything, then you should fill out everything. If they’re going long or short on things, you should follow that too. I find that, you can do the bare minimum sometimes and still be successful, but it’s in spite of that. It’s better. If Amazon’s offering it, you should probably take advantage of it. It’s the rule of thumb that I say. Yeah, I think that’s where things would start, but make sure that you’re following and focusing on the keywords, your strategy is based on the keywords that you’ve found to be the most valuable for you. If you’re in a super competitive niche, let me point this out too. I think it’s important that if you’re in a super competitive niche. Let’s say your focus keyword is, it’s something like cell phone covers. You’re not going to be able to compete and sell against cell phone covers as a keyword when you starting, if you’re brand new, just forget it. You’re going to want to go super niche and find a keyword that you’re targeting that you can actually compete with. So, something yeah, the volume is going to be a low, but start off with something that’s attainable rather than something that’s just ultimately unattainable. There are some companies that are starting from scratch and they have a million dollars in budget or more per month allocated to tackle those keywords. That’s a different story. Most companies, most products don’t have that, but yeah, find the keywords that are a little bit easier to tackle first.

Dustin Kane: So, when you’re launching a new product, you’re really laser-focused on trying to just rank for one or two keywords and you’re utilizing everything for that early on. You put it as PPC, your title, the whole bit is focused on gearing it towards that specific keyword? 

Sam Page: Yeah, I would say so. And then of course, some of those keywords have variations, but, yeah, I would say it’s focused really closely on a few keywords. Yeah and then everything that even the PPC campaigns afterwards, focus on those keywords. 

Kris Gramlich: And so, when you create the listing, you’re doing the keyword research, what do you start with first? Are you going to the bullets first and getting those figured out? Are you going straight to the title and focusing there first or description? What’s that process look like? 

Sam Page: Yeah, I think the first step I take is looking at the competitor titles that usually they’re going to have that keyword in their keyword variations that are the most important in the titles. You can dive further into, I usually use also, I use some keyword research tools on Amazon too, and that kind of cuts down on some of the time I spend doing it. But yeah, also you can look and see what the title of reviews looks like. You can mine reviews on those competitor products for keyword research ideas.

Dustin Kane: So, when you’re just looking around at people that are coming on as clients, or work in the space, what are some common mistakes that you see sellers making with their listings? 

Sam Page: Broadly, yeah, let’s not get too specific. I think broadly is the image carousel or usually the A-plus content. Those are really hard to do well and that’s the one I see probably done with the worst skimping on quality image content or video content. It’s easy to put a video in the carousel now, and we should do it. But a lot of companies, they’re more focused on hurrying up and getting the product listed on Amazon. Then they cut corners when it comes to the content, like the image content. That’s a huge red flag to me. It’s not a red flag. It’s just something you shouldn’t do. That’s the big mistake. 

Kris Gramlich: Yeah, we see that a lot too. When we work with sellers is, they only have one or two images and it’s you need to get some more images for that listing because when somebody comes through listing, they’re not going to convert if you only have a few images. So that seems like a lot of people miss out on that. 

Sam Page: A lot of sentiment is driven from that image too. What’s the quality of the product? If people feel like they’re getting a high-quality product. They’re going to review it better too. They’re going to be happier customers.

Dustin Kane: Absolutely. I got a question for you. Have you seen it, is it possible right now to rank a product with just the way you write your listings, your tiles, without using PPC in Amazon right now? Or does the listing all that just help you rank better when you run ad?

Sam Page: Yeah. If you have zero competition, you could probably rank it. If you have a totally novel product, yeah, you could probably rank it. Or if you have one competitor who is just absolutely terrible, Amazon. But ultimately, I don’t see any way around ranking products without doing PPC. You have to invest in Amazon marketing services. Honestly, you’re foolish if you don’t because every other platform like Google, Facebook or anything eBay, none of those things have a paid ad platform that directly influences the organic rankings and Amazon does. So, if you’re not investing in it, you should be. Plus, the return on investment on these PPC ads on Amazon is ridiculously good right now. So, it’s only going to get more expensive as competition jumps in. 

Dustin Kane: Yeah, that’s right. so interesting. I think that’s something that a lot of sellers don’t realize that people that are getting onto Amazon is understanding the whole Amazon flywheel effect. About how, whatever you’re doing to drive sales to your product just moves you up the rankings organically. When you’re sitting at the top of search on Amazon, that’s the best real estate, the internet.

Sam Page: It’s a perpetual ranking algorithm them, right? Like the more sales and reviews and, conversions, you get the better, you’re going, the more sales and reviews and conversions you’re going to get. So that’s always the goal with new products is to crack into this top three, top five positions. Because it’s really sustainable once you get there. The core principle, like the core data points of Amazon’s algorithm is such that they perpetuate upon themselves. So, the hard part is cracking into that. But yeah, absolutely. 

Dustin Kane: How does doing your listing, all these things we’re talking about with you. So how does that help you crack into that? How does a good listing help your ads, help you show up or rank faster organically? How does all that work?

Sam Page: Yeah. So, from my experience, there’s really three main data points to that algorithm and it’s the reviews, the conversion rates and the sales volume. So, the better you do at those three things, the better you’re going to rank. So, for sure, your on-page optimizations, your content, the way you build the listing is going to positively influence your conversion rates. Also, your reviews. There are really two things that you have influenced there, but conversion rates are the most obvious. So, if you have a highly converting product, like if you guys are wondering, like in what context I’m talking conversions, right? Like someone goes on Amazon types in cell phone cover, they see your products, they click through to your product and then they buy the product. Amazon sees that as a conversion for the keyword cell phone cover. They’re going to start ranking it better if you convert better than the competition. Yes, if your product listing has awesome, awesome content is good. video content, good image, content, good reviews. All of those things are going to help your conversion rates. If you have the worst converting product, but you’re getting tens of sales. You’re going to lose out on a lot of potential success there. You’re wasting a lot of money with paid ads too.

Kris Gramlich: Yeah. As I said, we see that as well. Like people come to us, they’re like, my ads are not performing. My ad cost is too high. You may not have an ad problem. It may be a listing problem.

Sam Page: Yeah, sometimes it’s hard to diagnose if you’re in one of those super spammy niches, like cell phone covers or something. Because the cost per clicks are really high and you see some of the listings that look like, by all measures they would not convert well. So sometimes it can be difficult to diagnose if it’s a conversion problem, or if it’s just a spammy expensive niche problem. But most often it’s easier to identify if your product listing compared, just pull up on one monitor your listing and the next monitor at the top-ranking listing, you can diagnose pretty quickly who’s is better converting.

Dustin Kane: Exactly. So, speaking of those competitive niches and stuff, what do you tell a client? Is it tricky to have a client that’s in a really competitive niche like that? What do you do in terms of setting expectations? Because that is really hard for me. Then some of those niches, it can be impossible to have a low a cost. It’s fricking nice to have a low cost. In terms of just if you’re starting out and you’re in product research, what you want to sell. You mean, what do you say to someone who’s coming to you say I’m looking to sell iPhone cases?

Sam Page: No, for sure. It’s just going to get more and more challenging too, as far as this is concerned. But a lot of times I try to get a feel for what their commitment level is, what their budget is. I will say in super spammy niches, it’s a benefit if you’re a big brand. You can still pull in a good converting traffic through branded search terms. That’s a good way to compete against some of these black hat spammer type of product listings. I don’t anticipate Amazon changing anything too drastically too soon. I don’t think that they’re going to be able to filter out some of these black hat Amazon sellers. So I think that we just need, as white hat sellers, as brands, we need to just learn how to compete alongside them. But yeah, I think a lot of it too comes down to what’s your pain threshold? Like how much are you willing to spend in paid ads? Not only on Amazon, but you’re going to have to Mark it off of Amazon to drive traffic to this listing. What’s your pain threshold? Like how long can we break even, or even take a loss on a product in order to get the sales volume and the review volume, and the conversion rates high enough to get the rankings that we need. I think a lot of this is a long-term, right? Because if you look at Google, it’s harder to rank now than ever. If you look at any other search engine, it’s hard to rank there, and it’s always gotten harder as the algorithms get more sophisticated. I think Amazon is no different. I think it’s going to get more complex and more difficult. Now is the easiest, like now will be the easiest time to generate new sales for and reviews, especially reviews are going to be worth their weight in gold in the next five to 10 years. So, we need to take advantage of the resources available and assume that as a brand you’re going to be here longer and can outlast this spammy, typically foreign sellers.

Dustin Kane: Yeah. Interesting. All right, so. Go ahead, Kris, 

Kris Gramlich: I just want to touch really quick on a couple of things here. Talk about ranking. A lot of people will spend time on like writing really thorough bullet points or really thorough descriptions. Between the bullets, the description, the search term field, and the title. What would be the most important field to focus on as far as making sure you’re going to rank for those keywords? would it be, putting those in the title first or put them in towards the beginning of the title? I’ve heard that was something really good. It was like, put your main search term at the beginning of the title, touch on that a little bit, if you could.

Sam Page: Yeah, I think for me of all those places, if you have to get one and only one, I would say, get the title. That’s my opinion is the most important. You could probably find him an outlier case where it wasn’t, but I think 99 times out of a hundred, the title is the most important on page element, the location of where your keywords are in the title. I think that used to be the case where it was more crucial to be in the front. But I think that’s becoming less the case. I’ve ran tests recently where I took the brand name out of the title and put the keyword straight at the beginning. Then I put the keyword, the brand name back in and move the keyword back. Actually, I saw an improvement with the brand in the front. So typically, you would say, and this is an N of one, right? So, this isn’t the most scientific study. But it confirmed my suspicions there, but yeah, that’s where I land on that. 

Kris Gramlich: So, title then followed by bullets, description and search terms I’m assuming? 

Sam Page: Yeah. Search terms definitely last. But yeah, I think, yeah, bullet points and description. Then like A-plus content probably falls in that description too. 

Dustin Kane: How big of an impact do you think that A-plus content makes just in general? A lot of people don’t even scroll that far, or a lot of people are on mobile. I don’t know how much they’re flipping through the images. Obviously, A-plus content looks better. Makes your listing more professional. It has to help conversions. Do you see that, let’s say I’m a new seller and I haven’t got brand registry yet? I’m still waiting on my trademark. So, I can’t do a lot of that stuff, am I missing out a ton or is it kind of important or what’s your take on that?  

Sam Page: I think you’re missing out a ton. But you can wing it. It happens a lot with foreign sellers where they can’t get brand registry, so they don’t have it and they’re still successful. But it’s a lot more work for them. I think it depends on the niche, like anything. It all depends on what your niche is. But for sure if you’re selling something as a premium option, you need to have A-plus content. if it’s an expensive item, for sure you need A-plus content, you’re going to have to build this credibility with the customer. Someone who’s spending thousands of dollars on Amazon on one product, potentially, let’s say in this scenario, maybe make a hypothetical. If you’re spending two grand on a product on Amazon, you’re probably will scroll down there and that A-plus content will make a difference. But yeah, I think in general you got to, if Amazon’s offering it, take advantage of it, use it. I will say, I think if you have really bad A-plus content, it’s probably worse than not having A-plus content. 

Dustin Kane: Good point. 

Kris Gramlich: What would really bad A-plus content be? Just too much text or awful images?

Sam Page: Awful images like broken English. Yeah, like I think awful images, broken English. I could pull up a few examples, but yeah, just don’t mess it up. I think also having like foreign language thrown in there too. Just be smart about it. Don’t let your nephew or niece make the images in Microsoft paint or whatever. It’s just, yeah.

Kris Gramlich: Something that’s been curious for me is the images both on A-plus and on the listing. When saving those images, when you save those images, if I saved it and I’m selling a dog brush. If I save an image, using like my top 10 keywords in each image, I save with a different keyword dog brush for short hair, dog brush for long hair, dog brush for golden doodle and I save each image differently. Does that help with any type of like SEO as far as on Amazon or Google? 

Sam Page: I think it does and I do that. I think that the way you title and get the actual name of the imagery, is that what you’re talking about? The file name. Yeah. I do that. It definitely works in Google and I assume if it works in Google then Amazon is using that data too.  

Kris Gramlich: That’s good. I’m going to change my all my files now.

Dustin Kane: That’s it. Little things like that most people don’t think about for sure. Yeah. I’ve got a lot of images I’ve saved as image number one, image number two, and can make, probably can make a big difference. 

Sam Page: If you’re an engineer, it’s not any, it’s not a hard thing to do too. If you’re working on these algorithms, that’s a really easy data point to include into the algorithm.

Dustin Kane: That’s for sure. Going on that a little bit, in terms of, cause I think you touched on this before talking about basing your listing on what your best competitors are doing, whether you do long or short with those bullet points. I see both things. I see bullet points that go on there. They’re super long. Maybe there’s a lot of keyword stuffing going on in there, or they’re just, it’s good. In your opinion, or if you have any data behind it. Short or long, what’s better both with title and bullet points. Is it better to be crystal clear and brief or just go on forever? 

Sam Page: When I start out, if I have no data on the niche, I usually go long on both the title and the bullet points. That’s my default, the thing is that could different be different totally, depending on the product and the niche though. So, like some people shopping in this niche may just be looking for quick, they’re ready to buy right away. They just want quick data, feed me this bullet point and then I’ll buy and you have to just AB tests and stuff and find out what works well. So that’s why I tend to assume that some of the top sellers in these niches have already done that hard work and I will follow what they’ve done. Now, if they only have 10 reviews, 20 reviews or something like that, a hundred reviews, then probably they haven’t done that much work. But thousands of reviews. Yeah. Eventually, they put in the time and effort. 

Dustin Kane: That’s a good point though, to just follow. That’s typically my strategy when I started, I just look at what my competitors are doing and try to mimic as best as possible and differentiate myself slightly, but stay in their lane. Because yeah, if they’re having success, then they’ve done the research and put it in there. That’s a really good point in terms of all the different fields you can fill out. Are there any other fields when you’re creating your listing that you feel can help? Obviously, you got the main ones, but there’s a lot of backend fields and other things that you can fill out. Do you get as much of that as you possibly can, anything at all that’s relevant to the product to help?

Sam Page: Yeah. Put it in there. this is just part of doing the work that other people won’t do. So, there’s not that many times do I come across a client who has that completely filled out every potential field and if you’re the one putting in the effort and filling out all of those fields. You’re going to be ahead of the majority of your competitors in that regard. It’s just one more thing of do the work that people are not willing to do. Yeah, I recommend putting all that in.

Dustin Kane: Yep, and we’d say the same thing with advertising. when we talked to people about running their ads use every possible option, Amazon has. A lot of times, if it’s something that’s newer, like with advertising, they constantly launch new ways you can advertise the newer stuff is underutilized, it could be quick wins there, quick gains 

Sam Page: And cheaper. It’s usually cheaper because it’s less adopted. Then as it matures, it gets more expensive. What do you guys think of the video advertising. 

Dustin Kane: It’s great. They convert really well from what we’ve seen from all the people that we work with. They’re really working well.

Sam Page: Even in like industrial, I’ve seen even an industrial product, the video ads have worked well, so really fascinating. 

Kris Gramlich: Yeah. Just to tell a story. I looked up air filter, 24 by 24. You guys can check this out, but the video after the sink was great. It was just a lady sitting still and all this, like dust fell on her just kept coming on her and it’s spot on. Then she took this filter and she put it over her head. The dust [inaudible 29:59] like it got my attention, I’m sure it, wasn’t very expensive to create that. I’m sure it converts like crazy. I’m a big fan of video.  We talk to clients all the time. If you don’t have a video ad, you need to get one made. Because they’re going to convert probably better than your sponsored product ads are. 

Sam Page: Yeah right now, for sure. 

Dustin Kane: On that note, the video note. I got a question about Amazon live. Have you seen anything or do you use Amazon live or have you seen an effect?

Sam Page: I’ve dabbled with it, to be honest, I wouldn’t say I’m an expert on Amazon live. I tried it and I didn’t get great results from it, so I just pulled away from it. It’s, maybe I need to go back and revisit it with a different client, but yeah, to be honest, it hasn’t been anything significant for me, but again, that could be just my fault. It could be, I could have just not given it the right attention. what do you sound like you’ve probably had some experience with it? What do you think?

Dustin Kane: I haven’t used it myself, but I was talking to somebody the other day who was just making tons and tons of Amazon live videos. They tend to show up, may show up all over the place. They were showing up and like videos, related to this product they’re popping up in those sections. So, I’m not sure what the strategy is behind, but I was just curious to see if that was another avenue that you’ve seen success with, but.

Sam Page: Yeah, I wish I could say so. 

Kris Gramlich: Yeah. Before we wrap up here, I want to give you a chance to obviously talk a little bit about is, what is one tip, like one easy tip to do to your listing that you would give to sellers out there that they can probably do right now.

Sam Page: Okay. For sure if you’re a brand-new seller get on the early reviewer program, pay 50 bucks or whatever, 60 bucks per review through Amazon. If you have five, you get five reviews from it. If you have variants on the listing, enroll all the variants, nobody wants to be the first person to leave a review on a product. So, get the first reviews in and then you’re off to the races. If you’re not a new, seller, I would say a big tip is to combine your listings where they make sense. Get variants on listings. If it makes sense almost it’s an amazing amount of clients that come to me and they have. Let’s say they’re selling like gummy bears, right? They have a pound bag of gummy bears and a half pound bag of gummy bears. They are just separate listings. Like the first thing I do is say, combine these listings, you get combined review count. Then people, maybe somebody who’s shopping sees the one-pound bag first. Then when they get through to the listing, they’re like, ah, I really only want it to half pound back and they convert better than they would have if it was a one pound. So, combine the listings. If you have good reasonable variance and then get into the early reviewer program. 

Kris Gramlich: Nice. Dustin. You got any other ones? 

Dustin Kane: That’s a great, I do have one more. The Amazon question and answer section on the listing, does it mean there, you see some of those things where there’s like hundreds of questions and answers and does that help a lot in the optimization of the listing. Obviously, it’s good content. It maybe helps conversions because they get their question answered. So, does it help? Is it good for search engine optimization and how can you get that started? How can you facilitate people asking questions if it is important? 

Sam Page: Yeah, again, it’s going to be niche dependent, right? Like some niches, you’re all just seeing more questions and answers than others, but it’s absolutely important for conversion rates. You want to see, what the competitors have as far as questions and answers and make sure you can address that in your listing. But also, be prepared to answer that in your own question and answer section. But yeah, for sure. It’s an important thing to have. It’s great for SEO. The more mentions of certain like having the keyword in the question is, it’s probably a small data point. But it’s still probably worth having how you see that or how you get more questions and answers. You can go about that. A variety of ways you can just, I just, honestly, I just let it come naturally. Don’t try to force anything unless you absolutely have to, but yeah, I just let them come naturally. 

Dustin Kane: Yeah. I was wondering how big of an impact that question and answer section has. 

Sam Page: I guess items, sorry, I didn’t probably didn’t answer that. Like the impact of it. I don’t know exactly how impactful it is, but it’s, as far it’s probably around the same level of impact as like an A-plus content.

Dustin Kane: Interesting. Got it. So, if I’m out there, I’ve got my Amazon, product, I’m ready to sell it and I want some help. How do I get in touch with you and utilize your services? 

Sam Page: Sure. Yeah, just visit, Amazon SEO search engine optimization, I’m also on LinkedIn, just Sam Page and you can probably say Sam Page at Amazon in the keyword box. But I’m doing YouTube. I have a YouTube channel, but it’s the less, it’s I’m starting to put a little bit of content about Amazon.  I just ramble about all the stuff I’m interested in and also perhaps some tennis videos of me. If you guys want to watch me play some tennis, 

Kris Gramlich: I know Dustin is definitely going to check that out. 

Sam Page: Please. Yeah. Don’t scout me too hard before we play, but, yeah, and it’s just my name Sam Page. You could probably just type in like Sam page that’s in YouTube and find me that way, but. Yeah, or just reach out to me. You can also email me, Sam, Amazon, SEO 

Dustin Kane: Sam, that was fun. I can’t wait till you come to Kansas City and we do get to play tennis. That’s going to be fun. 

Sam Page: Are we going to do a podcast on that? Like we have that live streams 

Kris Gramlich: Facebook live and then I’ll show you guys.

Dustin Kane: But, Sam, thanks so much for coming on. That was a wealth of knowledge. I’ll be implementing some of those things right now, myself. But yeah. Learned a ton. Really appreciate it. Everyone out there. Please get in touch with Sam, Amazon SEO or find them on LinkedIn watch his YouTube videos, and study his tennis techniques. But thanks again, Sam and we’ll hopefully get John here another time down the road. Talk about more Amazon. Thanks, man. Cool. 

Sam Page: Thank you, guys.

Kris Gramlich: Thanks Sam.

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